At a Glance
- Tasks: Lead high-impact marketing campaigns for LW Theatres and resident shows.
- Company: Join a dynamic team at LW Theatres, a leader in live entertainment.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Diverse and inclusive workplace with a focus on collaboration and creativity.
- Why this job: Make a real impact in the arts and culture sector while driving audience engagement.
- Qualifications: Experience in senior marketing roles, especially in live events or consumer sectors.
The predicted salary is between 50000 - 60000 € per year.
We are excited to be recruiting for a Senior Marketing Manager – Resident Shows and Brand. Reporting to the Head of Audience Development, this role will deliver marketing for the LW Theatres brand and our resident shows, with high-impact campaigns that build audiences, drive ticket sales and revenue, and amplify the brand through commercial and partnership marketing. The Senior Marketing Manager will lead end-to-end campaign strategy and positioning, aligning venues and stakeholders to deliver seamless, joined-up activity.
What you’ll be doing
- Drive commercial and brand objectives, optimise targeting, creative, and campaign reporting for ticket sales and audience growth.
- Define and implement LW Theatres' brand objectives and strategies for amplification.
- Lead campaign strategy, planning, and delivery, ensuring alignment with commercial objectives.
- Manage LW Theatres venue client relationships (producers and partners) as the main point of contact for marketing resident shows.
- Line-manage and develop the Marketing Executive, providing coaching, prioritisation and clear direction.
- Coordinate digital, partnerships, media and creative to deliver integrated campaigns including management of in-venue marketing assets.
- Oversee measurement and reporting for internal and client stakeholders; interrogate results and turn into actions.
- Manage budgets and billing, with proactive forecasting and insight-led optimisation.
- Lead organic social planning and community management with support from the Marketing Executive; own requirements for commercial/partnership marketing while working closely with the Digital Platforms Manager.
- Lead B2B implementation, including groups marketing, in collaboration with LW Tickets activity.
Key KPIs for the role
- Ticket sales and revenue performance.
- Campaign reach, awareness and audience growth.
- Client satisfaction and retention.
- Brand engagement across key channels.
- Campaign ROI and budget efficiency.
What we need from you
- Previous experience in a senior marketing role, ideally within live entertainment, ticketed events, arts, culture, hospitality or similarly fast-paced consumer-facing sectors.
- A strong track record of leading integrated campaigns that deliver measurable commercial results, alongside experience managing stakeholder and client relationships, budgets, reporting and cross-functional delivery.
- A background in brand marketing, audience growth and campaign planning is highly desirable, as is previous line-management or mentoring experience.
- Confident using insight and performance data to deliver strategy, optimise activity and communicate recommendations clearly to both internal teams and external partners.
Salary To be discussed on application. Please advise salary expectations.
Diversity & Inclusion At LW Theatres, we actively welcome applicants from all backgrounds. We pledge to ensure that our selection process is transparent and fair. We are also open to discussing opportunities to work flexibly.
Location 65 Drury Lane, London, WC2B 5SP, United Kingdom
Employee Type: Employee - Full Time
Senior Marketing Manager employer: QUINTESSENTIAL BRANDS UK GROUP LTD
At LW Theatres, we pride ourselves on being an exceptional employer, offering a dynamic work environment in the heart of London. Our culture fosters creativity and collaboration, providing employees with ample opportunities for professional growth and development, particularly in the fast-paced world of live entertainment. With a commitment to diversity and inclusion, we ensure that every team member feels valued and empowered to contribute to high-impact marketing campaigns that resonate with audiences and drive success.
Contact Detail:
QUINTESSENTIAL BRANDS UK GROUP LTD Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past campaigns and successes. This is a great way to demonstrate your expertise and make a lasting impression on hiring managers.
✨Tip Number 3
Prepare for interviews by researching the company and its recent campaigns. Be ready to discuss how your experience aligns with their goals, especially around audience growth and brand engagement. We want to see your passion for the role!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at LW Theatres.
We think you need these skills to ace Senior Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Marketing Manager role. Highlight your experience in leading integrated campaigns and managing client relationships, as these are key for us. Use specific examples that showcase your achievements in ticket sales and audience growth.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Tell us why you're passionate about marketing in live entertainment and how your background aligns with our brand objectives. Be sure to mention any relevant experience in arts or culture, as we love candidates who understand our industry.
Showcase Your Data Skills:We’re all about insight-led optimisation, so don’t forget to highlight your ability to use performance data to drive strategy. Share examples of how you've turned data into actionable insights in previous roles, especially if it led to improved campaign ROI.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it shows us you’re keen to join the StudySmarter team!
How to prepare for a job interview at QUINTESSENTIAL BRANDS UK GROUP LTD
✨Know Your Stuff
Before the interview, dive deep into LW Theatres' brand and their resident shows. Familiarise yourself with their recent campaigns and understand their audience. This will not only show your genuine interest but also help you discuss how your experience aligns with their goals.
✨Showcase Your Campaign Success
Prepare specific examples of integrated campaigns you've led that resulted in measurable commercial success. Be ready to discuss the strategies you used, the challenges you faced, and how you optimised for better results. This will demonstrate your capability to drive ticket sales and audience growth.
✨Engage with Stakeholder Management
Since managing client relationships is key for this role, think of instances where you've successfully navigated stakeholder expectations. Share how you’ve built strong partnerships and how you plan to maintain those relationships at LW Theatres.
✨Data-Driven Decision Making
Be prepared to talk about how you use data to inform your marketing strategies. Discuss any tools or methods you’ve employed to measure campaign performance and how you’ve turned insights into actionable recommendations. This will highlight your analytical skills and strategic thinking.
