SENIOR LOCAL MARKETING & MENU MANAGEMENT EXECUTIVE

• Location Runway East - Bloomsbury, London, WC1A 2SN, United Kingdom
• Employee Type Full Time
• Manage Others No
• Contact information Description

*This is an in-person role, with 5 days a week spent visiting Shacks across the UK/working from the office.

About Us

Work it!

Here at Shake Shack, we take care of each other first and foremost so that we can make raves for our guests, community, suppliers, and investors.

After all, teamwork makes the dream work.

We work our buns off, but we play hard too.

If you’re looking for a deeply fulfilling, financially rewarding, and really fun career, you’re in the right place.

Shake Shack serves elevated versions of American classics using only the best ingredients.

From our signature Angus beef burgers and crispy chicken to hand-spun shakes, house-made lemonades, beer, and wine, we’re known for high-quality food, warm hospitality, and uplifting guest experiences.

Since opening in New York City’s Madison Square Park in 2004, Shake Shack has grown to 590+ locations worldwide, including 17 (and counting) across the UK.

We’re proud to have been named a Great Place to Work® in 2025, ranking 25th on our first ever entry.

This reflects our people-first culture, investment in team development, and initiatives like Wagestream, which support financial wellbeing across our Shacks.

The Opportunity

We're looking for an ambitious, commercially minded marketer who thrives on making things happen.

As our Senior Local Marketing & Menu Management Executive, you'll be responsible for bringing the Shake Shack brand to life across every UK Shack.

From launching new restaurants and building local partnerships to delivering national menu launches and creating unforgettable community activations, you'll own the execution of projects that directly influence guest experience and business performance.

This is a role for someone who enjoys being at the heart of the action.

One day you could be launching a new Shack, the next negotiating a partnership with a local business, coordinating a national menu rollout or organising a community event that gets people talking.

You'll work with almost every part of the business: from Operations and Property to Supply Chain, Creative, Digital and external agencies; making this one of the most visible and varied marketing roles within the company.

While this is an execution-focused role, we're looking for someone who thinks commercially, takes ownership, challenges the status quo and continuously looks for ways to make things better.

If you're looking for more responsibility, greater exposure and the opportunity to make a genuine impact within a growing business, we'd love to hear from you.

Key Responsibilities

• Local Partnerships & Community Marketing
• You'll be responsible for bringing Shake Shack into the heart of every community we serve.
• Help to identify, develop and implement a localised marketing strategy that aligns with overall business goals.
• Own the delivery of local marketing initiatives that increase awareness, drive guest traffic and strengthen our presence within local communities.
• Build and nurture relationships with landlords, Business Improvement Districts (BIDs), universities, charities, local businesses and community organisations.
• Lead the planning and execution of community events, collaborations, pop-ups and hyper-local activations from concept through to delivery.
• Deliver creative experiences including run clubs, sporting partnerships, student activity, dog events and neighbourhood collaborations that reinforce the Shake Shack brand.
• Monitor campaign performance, evaluate results and recommend improvements to maximise future impact.
• Manage Shack-specific offers and promotional partnerships across platforms including student programmes, landlord initiatives and local discount schemes.
• Support planning and execution of community events, collaborations, and pop-ups.
• Curate and deliver fun, hyper-local events and activations (e. g. padel club, dog days, run clubs etc.) that bring the community into the Shack experience.
• Support reporting following community events, collaborations and pop-ups, as well as hyper-local events and activations.
• Research and identify local marketing opportunities that drive brand visibility and sales.
• Manage Shack-specific offers and discounts (e. g. student platforms like Uni Days, Emergency Workers, landlord apps/websites), keeping listings updated and consistent.
• Support insights reporting on Shack-specific offers and discounts, to support business performance.
• Sales-driving Activities
• You'll help ensure marketing activity translates into commercial results.
• Deliver local campaigns that support sales growth and guest acquisition.
• Identify opportunities to improve performance across individual Shacks through targeted marketing activity.
• Partner with Operations teams to understand local trading opportunities and challenges.
• Develop Shack-specific campaigns, offers and activations that encourage repeat visits and increase footfall.
• Analyse campaign performance and use insight to continually optimise future activity.
• Menu & Systems Management
• You'll own the successful delivery of every menu launch across the UK business.
• Lead on Limited Time Menu (LTO) launches and changeovers, ensuring all digital and physical menu assets (delivery platforms, kiosks, digital boards, in-Shack menus) are updated accurately and on time.
• Conduct audits of digital and physical menu assets to ensure consistency and accuracy.
• Work with supply chain and allergen teams to ensure accuracy and compliance.
• Liaise with agencies, printers, and design partners to manage timelines and approvals.
• Lead the end-to-end execution of Limited Time Offers and menu launches across every guest-facing platform.
• Ensure kiosks, digital menu boards, delivery platforms, websites and printed menus are updated accurately and on schedule.
• Champion menu accuracy through regular audits across all digital and physical channels.
• Partner closely with Operations, Supply Chain and Allergen teams to ensure compliance and consistency.
• Manage agencies, designers and print suppliers to deliver marketing assets on time and to the highest standard.
• New Shack Openings
• Support pre-opening marketing, menu and system setup, and launch events.
• Every new Shack opening is a major moment for our business—and you'll help make each one unforgettable.
• Own marketing delivery for new Shack openings across the UK.
• Coordinate launch activity, opening events, community engagement and marketing assets.
• Ensure every guest touchpoint reflects the Shake Shack brand from day one.
• Work alongside cross-functional teams to deliver seamless opening experiences.
• Assist with Artist collaborations for each opening.
• Campaigns & Activations
• You'll play a key role in delivering our annual marketing calendar.
• Execute national campaigns including Limited Time Offers, seasonal promotions and partnership launches.
• Coordinate campaign delivery across outdoor advertising, delivery platforms, digital channels and in-Shack communications.
• Manage artwork production and signage while maintaining exceptional brand standards.
• Capture learnings, evaluate performance and identify opportunities to improve future campaigns.
• General Marketing Support
• Maintain organised asset libraries and campaign trackers.
• Provide occasional support for social, CRM, or copywriting tasks.
• Help ensure the Shack teams are informed and equipped with campaign comms.
• You'll become one of the key connectors across the business.
• Build trusted relationships across Marketing, Operations, Property, Supply Chain and external partners.
• Confidently manage multiple projects with competing priorities and deadlines.
• Maintain organised campaign plans, timelines and marketing asset libraries.
• Support wider marketing initiatives where needed, including CRM, social media and internal communications.
• The Ingredients You’ll Need
• You're someone who loves turning ideas into reality.
• You enjoy juggling multiple projects, thrive in fast-paced environments and naturally take ownership of your work.
• You're equally comfortable organising the finer details of a menu launch as you are building relationships with external partners or delivering a community activation.
• Most importantly, you're proactive.
• You don't wait to be asked; you identify opportunities, solve problems and look for ways to continuously improve what you do.
• What You'll Bring

We're looking for someone with

• Experience delivering marketing campaigns within hospitality, retail or another multi-site consumer business.
• Strong project management and organisational skills.
• Excellent stakeholder management and relationship-building abilities.
• Commercial awareness and an understanding of how marketing supports business performance.
• Confidence managing multiple priorities simultaneously.
• Outstanding attention to detail.
• A proactive mindset with the confidence to take ownership.
• Experience working with agencies, suppliers or external partners.
• A genuine passion for hospitality, community marketing and creating memorable guest experiences.

Why Join Shake Shack?

This is a rare opportunity to join a globally recognised brand during an exciting period of growth in the UK.

You'll work on projects that have real visibility across the business—from launching new Shacks and delivering national menu campaigns to creating local partnerships that become part of the communities we serve.

You'll be trusted with genuine ownership, supported by an ambitious and collaborative team, and given the opportunity to broaden your experience across every aspect of marketing within a fast-growing hospitality business.

If you're looking for a role where you can make your mark, build your career and help shape the future of Shake Shack UK, we'd love to hear from you.

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