At a Glance
- Tasks: Lead high-impact marketing campaigns for LW Theatres and resident shows.
- Company: Join a dynamic team at LW Theatres, a leader in live entertainment.
- Benefits: Competitive salary, flexible working options, and a supportive environment.
- Other info: Diversity and inclusion are at our core; we welcome applicants from all backgrounds.
- Why this job: Make a real impact in the arts and culture sector while growing your career.
- Qualifications: Experience in senior marketing roles, especially in live events or consumer sectors.
The predicted salary is between 50000 - 65000 € per year.
We are excited to be recruiting for a Senior Marketing Manager – Resident Shows and Brand. Reporting to the Head of Audience Development, this role will deliver marketing for the LW Theatres brand and our resident shows, with high-impact campaigns that build audiences, drive ticket sales and revenue, and amplify the brand through commercial and partnership marketing. The Senior Marketing Manager will lead end-to-end campaign strategy and positioning, aligning venues and stakeholders to deliver seamless, joined-up activity.
What you’ll be doing:
- Drive commercial and brand objectives, optimise targeting, creative, and campaign reporting for ticket sales and audience growth.
- Define and implement LW Theatres' brand objectives and strategies for amplification.
- Lead campaign strategy, planning, and delivery, ensuring alignment with commercial objectives.
- Manage LW Theatres venue client relationships (producers and partners) as the main point of contact for marketing resident shows.
- Line-manage and develop the Marketing Executive, providing coaching, prioritisation and clear direction.
- Coordinate digital, partnerships, media and creative to deliver integrated campaigns including management of in-venue marketing assets.
- Oversee measurement and reporting for internal and client stakeholders; interrogate results and turn into actions.
- Manage budgets and billing, with proactive forecasting and insight-led optimisation.
- Lead organic social planning and community management with support from the Marketing Executive; own requirements for commercial/partnership marketing while working closely with the Digital Platforms Manager.
- Lead B2B implementation, including groups marketing, in collaboration with LW Tickets activity.
Key KPIs for the role:
- Ticket sales and revenue performance.
- Campaign reach, awareness and audience growth.
- Client satisfaction and retention.
- Brand engagement across key channels.
- Campaign ROI and budget efficiency.
What we need from you:
- Previous experience in a senior marketing role, ideally within live entertainment, ticketed events, arts, culture, hospitality or similarly fast-paced consumer-facing sectors.
- A strong track record of leading integrated campaigns that deliver measurable commercial results, alongside experience managing stakeholder and client relationships, budgets, reporting and cross-functional delivery.
- A background in brand marketing, audience growth and campaign planning is highly desirable, as is previous line-management or mentoring experience.
- Confident using insight and performance data to deliver strategy, optimise activity and communicate recommendations clearly to both internal teams and external partners.
Salary: To be discussed on application. Please advise salary expectations.
Diversity & Inclusion: At LW Theatres, we actively welcome applicants from all backgrounds. We pledge to ensure that our selection process is transparent and fair. We are also open to discussing opportunities to work flexibly.
Location: 65 Drury Lane, London, WC2B 5SP, United Kingdom
Employee Type: Employee - Full Time
Senior Marketing Manager in City of Westminster employer: QUINTESSENTIAL BRANDS UK GROUP LTD
At LW Theatres, we pride ourselves on being an exceptional employer, offering a dynamic work environment in the heart of London. Our culture fosters creativity and collaboration, providing ample opportunities for professional growth and development, particularly for those in senior marketing roles. With a commitment to diversity and inclusion, we ensure that every employee feels valued and empowered to contribute to high-impact campaigns that resonate with audiences and drive our brand forward.
Contact Detail:
QUINTESSENTIAL BRANDS UK GROUP LTD Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager in City of Westminster
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your past campaigns and successes. This is your chance to demonstrate how you can drive ticket sales and audience growth, just like the role requires.
✨Tip Number 3
Prepare for interviews by researching the company and its brand objectives. Be ready to discuss how you would align marketing strategies with their goals and share examples of how you've done this in the past.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at LW Theatres.
We think you need these skills to ace Senior Marketing Manager in City of Westminster
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Marketing Manager role. Highlight your experience in leading integrated campaigns and managing client relationships, as these are key for us. Use specific examples that showcase your achievements in ticket sales and audience growth.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Tell us why you're passionate about marketing in the live entertainment sector and how your background aligns with our brand objectives. Be sure to mention any relevant experience in arts or culture, as it’ll resonate with us.
Showcase Your Data Skills:We love data-driven decision-making! In your application, highlight your ability to use insight and performance data to optimise campaigns. Share examples of how you've turned data into actionable strategies that led to measurable results.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team at LW Theatres!
How to prepare for a job interview at QUINTESSENTIAL BRANDS UK GROUP LTD
✨Know Your Brand Inside Out
Before the interview, dive deep into LW Theatres' brand and its resident shows. Understand their marketing strategies, recent campaigns, and audience engagement tactics. This knowledge will help you demonstrate your passion for the brand and how you can contribute to its growth.
✨Showcase Your Campaign Successes
Prepare specific examples of integrated campaigns you've led in the past. Highlight measurable results, such as ticket sales growth or audience engagement metrics. This will show that you have the experience needed to drive commercial objectives effectively.
✨Be Ready to Discuss Stakeholder Management
Since managing client relationships is key for this role, come prepared with examples of how you've successfully navigated stakeholder dynamics. Discuss how you’ve aligned different teams and partners to achieve a common goal, showcasing your collaborative spirit.
✨Demonstrate Data-Driven Decision Making
Familiarise yourself with performance data and insights relevant to marketing campaigns. Be ready to discuss how you've used data to optimise strategies in the past. This will illustrate your analytical skills and ability to make informed decisions that drive results.
