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- Tasks: Drive sales growth for premium spirits brands in the UK retail market.
- Company: Join Quintessential Brands, a legacy spirits company with over 250 years of heritage.
- Benefits: Competitive salary, performance bonus, company car, and generous holiday allowance.
- Why this job: Be at the forefront of the premium spirits industry and make a real impact.
- Qualifications: Experience in UK Off-Trade sales and strong negotiation skills required.
- Other info: Dynamic role with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
At Quintessential Brands Group, we are proud to continue the legacy of Thomas Dakin, the visionary who pioneered quality English gin in 1761. Today, our award‐winning portfolio spans iconic names like Greenall's, Opihr, Thomas Dakin, The Dubliner, and Chamère, our exciting new venture in the world of RTD cocktails.
A Taste of The Job
As our National Account Executive – Premium Retail, you will be on the front line of driving growth for some of the most exciting premium spirits brands in the UK. This is a field‐based, sales‐led role focused on expanding distribution, rate of sale, revenue, and margin across premium, prestige, and specialist wine and spirit retailers, both in‐store and online.
Reporting to the Head of Grocery & Prestige Retail, you will turn brand strategy into real‐world results, building strong, commercially effective relationships with customers and delivering standout execution in outlets. While there may be occasional support to the Grocery team, your primary focus will be premium and specialist retail, where storytelling, service, and execution really matter.
Success in this role is measured through distribution gains, new listings, revenue and margin growth, and impactful customer activations, all driven by time spent in trade and a deep understanding of your customers.
Your Impact Will Include:
- Sales & Commercial Execution – Premium & Specialist Retail: Drive sales growth through new business wins, increased distribution, and improved rate of sale. Own and deliver the customer selling story, translating brand strategy, insight, and innovation into compelling commercial propositions. Prospect, onboard, and develop independent and specialist retail customers. Lead negotiations on ranging, pricing, margin, and promotions within agreed frameworks. Ensure premium in‐store execution standards in collaboration with field sales teams. Spend significant time in trade, understanding customer needs, competitive sets, and opportunities.
- Tesco Group & Booker – Local Support (Secondary Focus): Deliver localised sales support through regional, depot, and store‐level engagement. Work directly with Booker depots to secure listings, improve distribution, and drive compliance. Support field teams with local activity, availability, and promotional execution.
- Promotions, Pricing & Activation: Plan, negotiate, and execute impactful consumer activity. Collaborate closely with marketing to deliver high‐quality in‐store activation.
- Reporting, Forecasting & Insight: Use data and insight to identify opportunities, risks, and corrective actions. Provide accurate forecasts and clear performance updates.
A Flavour of the Business
At Quintessential Brands, we are a unique blend, a fast‐growing global spirits business with more than 250 years of heritage. Our award‐winning portfolio spans premium and prestige brands enjoyed by consumers worldwide. We operate in a lean, entrepreneurial way, giving our commercial teams the freedom to act, adapt, and make a real impact. Joining QB means rolling up your sleeves, getting stuck in, and helping shape the future of our brands in a highly competitive premium retail landscape.
The Perfect Serve - A Bit About You
You are a commercially driven sales professional with a passion for premium spirits and a strong understanding of the UK Off‐Trade. You thrive in a field‐based role, enjoy building relationships, and are confident negotiating, influencing, and closing deals in competitive environments.
You will bring:
- Proven experience in UK Off‐Trade sales, ideally with premium and independent retail exposure.
- Strong understanding of the UK premium retail landscape.
- Knowledge of premium spirits (WSET Level 3 or equivalent preferred).
- Excellent commercial and financial acumen, with a clear understanding of P&L drivers.
- Strong negotiation, influencing, and relationship‐building skills.
- Experience delivering innovation, promotions, and customer‐led projects.
- A proactive, entrepreneurial mindset and comfort working independently in the field.
- Data literacy, using insight to support selling arguments.
- Strong communication skills and the ability to collaborate cross‐functionally.
- Full UK driving licence and flexibility to travel extensively.
The Garnish – Benefits that come with the role
We know great commercial talent deserves strong support. We offer:
- Competitive salary and performance‐related bonus
- Company car or car allowance
- Company pension scheme
- 25 days holiday plus bank holidays
- Staff product allowance and discounts
- Tools and systems to support high‐quality field execution
- The opportunity to work with premium, prestige spirits brands in a growth category
The Essence of QB
At Quintessential Brands, we blend heritage with ambition, craftsmanship with commercial edge. Our success is built on people who know how to build brands, win customers, and deliver results in the moments that matter. As National Account Executive – Premium Retail, you will be a key part of that story, taking our brands further, faster, and deeper into the UK's premium retail landscape.
National Account Executive – Premium Retail in Westminster employer: Quintessential Brands Group
Contact Detail:
Quintessential Brands Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land National Account Executive – Premium Retail in Westminster
✨Tip Number 1
Get to know the brands you’re applying for inside out. Dive into their history, values, and product range. When you can chat about their premium spirits like a true enthusiast, it’ll show you’re genuinely interested and ready to drive growth.
✨Tip Number 2
Network like a pro! Attend industry events, tastings, or even local spirit festivals. Meeting people in the field can lead to valuable connections and insider info that could give you the edge when landing that National Account Executive role.
✨Tip Number 3
Practice your pitch! You’ll need to sell yourself just like you’d sell the brands. Prepare a compelling story about your experience and how it aligns with driving sales and building relationships in premium retail. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect directly with us. Let’s make it happen!
We think you need these skills to ace National Account Executive – Premium Retail in Westminster
Some tips for your application 🫡
Show Your Passion for Premium Spirits: When writing your application, let your enthusiasm for premium spirits shine through! Share any relevant experiences or knowledge you have about the industry, and don’t be shy about expressing why you want to be part of our team at Quintessential Brands.
Tailor Your Application: Make sure to customise your application to highlight how your skills and experiences align with the role of National Account Executive. Use keywords from the job description to demonstrate that you understand what we’re looking for and how you can contribute to our success.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and fluff. Make it easy for us to see your qualifications and how they relate to driving growth in premium retail.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Quintessential Brands Group
✨Know Your Brands Inside Out
Before the interview, dive deep into Quintessential Brands' portfolio. Familiarise yourself with their iconic spirits like Greenall's and Opihr. Being able to discuss these brands passionately will show your genuine interest and understanding of the premium spirits market.
✨Master the Sales Story
Prepare to articulate how you would translate brand strategy into compelling commercial propositions. Think about past experiences where you've successfully driven sales growth or secured new listings, and be ready to share those stories during the interview.
✨Showcase Your Relationship-Building Skills
Since this role is all about building strong relationships, come prepared with examples of how you've developed and maintained customer relationships in previous roles. Highlight your negotiation skills and how you've influenced decisions in competitive environments.
✨Be Data-Driven
Quintessential Brands values insight-driven decision-making. Brush up on how you've used data to identify opportunities and risks in your past roles. Be ready to discuss how you can leverage data literacy to support your selling arguments and drive results.