Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead performance marketing strategies and optimise acquisition channels for growth.
- Company: Join QuinnBet, a rapidly growing online Sportsbook and Casino operator.
- Benefits: Exciting career progression opportunities in a dynamic environment.
- Why this job: Make a real impact in a thriving company while developing your marketing skills.
- Qualifications: 4+ years in digital marketing leadership, strong analytical and communication skills.
- Other info: Be part of a passionate team and stay ahead of industry trends.
The predicted salary is between 36000 - 60000 £ per year.
QuinnBet is an online Sportsbook and Casino operator in the UK & Ireland established in 2017. We have been rapidly growing over the last few years and to accompany our growth, we are looking for an experienced Head of Performance Marketing to join our business. The position offers an excellent opportunity to become part of an exciting and growing company, as well as offer possibilities for career progression and development.
SUMMARY OF THE POSITION: The Head of Performance Marketing will be responsible for leading the strategy, execution and optimization of the various acquisition channels QuinnBet utilise. This is a dynamic position which will require a high level of communication, leadership and people management. The ideal candidate will be an ambitious individual with strong knowledge and experience of affiliate and digital marketing.
KEY RESPONSIBILITIES:
- Affiliate marketing: lead and oversee the affiliate program; help identify new affiliate partners to onboard; optimize and drive growth from existing affiliate partners.
- PPC marketing: oversee the optimization of various PPC campaigns across multiple paid search platforms to drive new user acquisition and revenue growth.
- Digital marketing: oversee and own the Digital Marketing strategy for QuinnBet across various display marketing channels; including app advertising, ASO, SMM and programmatic marketing.
- Allocate and manage a 7-figure yearly budget to ensure business KPIs are met.
- Lead, develop and manage the Performance Marketing team (4 staff members).
- Support the commercial/revenue stakeholders and senior management in driving sustainable company growth.
- Analyze performance on a daily, weekly, and monthly basis; interpret results and implement strategies for improvement.
- Support senior management and other in-house teams on an ad-hoc basis with reporting and special projects.
- Keep pace with industry trends and developments.
QUALIFICATIONS ESSENTIAL SKILLS, ABILITIES, AND EXPERIENCE:
- 4+ years’ experience in affiliate or digital marketing in a leadership position within iGaming.
- Track record of running and optimizing successful acquisition campaigns.
- Experience in people management and a good analytical ability to approach issues in a solution-focused manner.
- Experience in calculating and tracking ROAS and ROI.
- Experience in predicting, analysing, and improving the performance marketing of a business, with the ultimate goal of generating more profit for a company.
- Ability to analyze and interpret campaign data and translate it into campaign recommendations.
- Thorough understanding of the Google and Microsoft advertising product suite.
- Experience in affiliate negotiations and management.
- Good technical knowledge of pixels, tracking tags and affiliate platforms.
- Experience with website analysis using a variety of analytics tools, including Google Analytics and Hotjar.
- Excellent communication skills and fluent English.
- A warm, positive manner and team player.
- Outstanding ability to think creatively to identify and resolve problems.
- Proficiency in MS Excel, PowerPoint, and Word.
- Versatility and flexibility to work according to business demands.
- A passion for media planning and online advertising is preferred.
- Knowledge of a wide range of sports in the context of betting will be an advantage.
Head of Performance Marketing in London employer: QuinnBet
Contact Detail:
QuinnBet Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Performance Marketing in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past performance marketing successes. This will help you stand out and demonstrate your expertise when chatting with potential employers.
✨Tip Number 3
Prepare for interviews by researching QuinnBet and understanding their marketing strategies. Be ready to discuss how your experience aligns with their goals and how you can contribute to their growth.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at QuinnBet.
We think you need these skills to ace Head of Performance Marketing in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Performance Marketing role. Highlight your experience in affiliate and digital marketing, especially any leadership roles you've had. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about performance marketing and how you can contribute to QuinnBet's growth. Be sure to mention specific achievements that demonstrate your expertise.
Showcase Your Analytical Skills: Since this role involves a lot of data analysis, make sure to highlight your analytical abilities. Share examples of how you've used data to drive successful marketing campaigns in the past. We love numbers that tell a story!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team at QuinnBet!
How to prepare for a job interview at QuinnBet
✨Know Your Numbers
As a Head of Performance Marketing, you'll need to demonstrate your analytical skills. Brush up on key metrics like ROAS and ROI, and be ready to discuss how you've used data to drive successful campaigns in the past.
✨Showcase Your Leadership Style
This role involves managing a team, so be prepared to talk about your leadership approach. Share examples of how you've developed team members or led projects, highlighting your communication skills and ability to inspire others.
✨Familiarise Yourself with Industry Trends
QuinnBet is looking for someone who keeps pace with industry developments. Research current trends in affiliate and digital marketing, especially within the iGaming sector, and be ready to discuss how these could impact your strategies.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving abilities. Think of specific challenges you've faced in previous roles and how you overcame them, particularly in relation to campaign optimisation and budget management.
