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- Tasks: Lead performance marketing strategies and optimise acquisition channels for growth.
- Company: Join QuinnBet, a rapidly growing online Sportsbook and Casino operator.
- Benefits: Career progression, dynamic work environment, and competitive salary.
- Why this job: Be at the forefront of digital marketing in the exciting iGaming industry.
- Qualifications: 4+ years in affiliate or digital marketing with leadership experience.
- Other info: Collaborative team culture with opportunities to innovate and excel.
The predicted salary is between 36000 - 60000 £ per year.
QuinnBet is an online Sportsbook and Casino operator in the UK & Ireland established in 2017. We have been rapidly growing over the last few years & to accompany our growth, we are looking for an experienced Head of Performance Marketing to join our business. The position offers an excellent opportunity to become part of an exciting & growing company, as well as offer possibilities for career progression and development.
SUMMARY OF THE POSITION: The Head of Performance Marketing will be responsible for leading the strategy, execution & optimization of the various acquisition channels QuinnBet utilise. This is a dynamic position which will require a high level of communication, leadership & people management. The ideal candidate will be an ambitious individual with strong knowledge & experience of affiliate & digital marketing (including pay per click advertising).
KEY RESPONSIBILITIES:
- Affiliate marketing: lead and oversee the affiliate program; help identify new affiliate partners to onboard; optimize and drive growth from existing affiliate partners.
- PPC marketing: oversee the optimization of various PPC campaigns across multiple paid search platforms to drive new user acquisition & revenue growth.
- Digital marketing: oversee & own the Digital Marketing strategy for QuinnBet across various display marketing channels; including app advertising, ASO, SMM & programmatic marketing.
- Allocate & manage a 7-figure yearly budget to ensure business KPIs are met.
- Lead, develop & manage the Performance Marketing team (4 staff members).
- Support the commercial / revenue stakeholders & senior management in driving sustainable company growth.
- Analyze performance on a daily, weekly, and monthly basis; interpret results and implement strategies for improvement.
- Support senior management and other in-house teams on an ad-hoc basis with reporting and special projects.
- Keep pace with industry trends and developments.
QUALIFICATIONS ESSENTIAL SKILLS, ABILITIES, AND EXPERIENCE:
- 4+ years’ experience in affiliate or digital marketing in a leadership position within iGaming.
- Track record of running and optimizing successful acquisition campaigns.
- Experience in people management and a good analytical ability to approach issues in a solution-focused manner.
- Experience in calculating and tracking ROAS & ROI.
- Experience in predicting, analysing, and improving the performance marketing of a business, with the ultimate goal of generating more profit for a company.
- Ability to analyze and interpret campaign data and translate it into campaign recommendations.
- Thorough understanding of the Google & Microsoft advertising product suite.
- Experience in affiliate negotiations & management.
- Good technical knowledge of pixels, tracking tags & affiliate platforms.
- Experience with website analysis using a variety of analytics tools, including Google Analytics & Hotjar.
- Excellent communication skills and fluent English.
- A warm, positive manner and team player.
- Outstanding ability to think creatively to identify and resolve problems.
- Proficiency in MS Excel, PowerPoint, and Word.
- Versatility and flexibility to work according to business demands.
- A passion for media planning and online advertising is preferred.
- Knowledge of a wide range of sports in the context of betting will be an advantage.
Head of Performance Marketing employer: QuinnBet
Contact Detail:
QuinnBet Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Performance Marketing
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Show Off Your Skills
When you get the chance to chat with potential employers, make sure to highlight your achievements in performance marketing. Share specific examples of campaigns you've led and the results you've achieved. We want to see your passion and expertise shine through!
✨Prepare for Interviews
Do your homework before interviews! Research QuinnBet, understand their marketing strategies, and think about how you can contribute to their growth. We love candidates who come prepared with ideas and insights that show they’re genuinely interested in the role.
✨Apply Through Our Website
Don’t forget to apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re serious about joining the QuinnBet team. Let’s make it happen!
We think you need these skills to ace Head of Performance Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Performance Marketing role. Highlight your experience in affiliate and digital marketing, especially any leadership roles you've had. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about performance marketing and how you can contribute to QuinnBet's growth. Be sure to mention specific achievements that demonstrate your expertise.
Showcase Your Analytical Skills: Since this role involves a lot of data analysis, make sure to highlight your analytical abilities. Share examples of how you've used data to drive successful campaigns or improve performance in previous roles. We love numbers!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at QuinnBet!
How to prepare for a job interview at QuinnBet
✨Know Your Numbers
As a Head of Performance Marketing, you'll need to demonstrate your analytical skills. Brush up on key metrics like ROAS and ROI, and be ready to discuss how you've used data to drive successful campaigns in the past.
✨Showcase Your Leadership Skills
This role involves managing a team, so be prepared to share examples of how you've led and developed others. Think about specific challenges you've faced and how you motivated your team to overcome them.
✨Familiarise Yourself with Industry Trends
QuinnBet is looking for someone who keeps pace with the latest in digital marketing and iGaming. Research current trends and be ready to discuss how they could impact QuinnBet's strategy and growth.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving abilities. Prepare scenarios where you've had to optimise campaigns or negotiate with affiliates, and outline your thought process and the outcomes.
