Director, Paid Search UK/EU in London

ABOUT QUINCE

Founded in 2018, Quince was built to challenge the idea that nice things have to cost a lot. Our mission is simple: to make really high quality essentials for really low prices, produced fairly and sustainably. We believe everyone deserves exceptional craftsmanship and timeless design without the traditional markups. Quince is a direct-to-consumer (DTC) model that cuts out middlemen and leverages just-in-time manufacturing to minimize waste and maximize value.

Quince is a tech company disrupting the retail industry by putting AI, analytics and automation at the center of everything we do. Our unwavering commitment to excellence and company values guide our teams and actions:

• Customer First: We prioritize customer satisfaction in every decision.
• High Quality: True quality means premium materials and rigorous production standards you can feel good about.
• Essential Design: We focus on timeless, functional essentials instead of chasing trends.
• Always a Better Deal: Innovation and transparency ensure value for both customers and partners.
• Social & Environmental Responsibility: We commit to sustainable materials, ethical production, and fair wages.

Quince partners with world-class manufacturers across the globe and serves millions of customers. With strong investor backing and a focus on sustainable growth, we are a company that is rapidly scaling while maintaining a commitment to quality, simplicity, and radical price transparency.

OUR TEAM AND SUCCESS

At Quince, you will be part of a high-performing team that is redefining what quality, value, and sustainability mean in modern retail. We are a destination for builders, innovators, and operators to come together and challenge the status quo. Our collective ambition is bold. We are creating an entirely new category and customer experience – one that democratizes luxury and provides high quality products at radically low prices. That mission demands a world-class team committed to excellence.

If you are motivated by impact, growth, and purpose, you will find a strong sense of belonging at Quince.

THE ROLE

We are looking for a World Class Director of SEM, to build our European set-up from 0 as we launch and scale new markets. This role will be very hands-on for the first 6 months, so you will need to be an excellent executor as well as someone who has managed large budgets and built high performance teams.

The ideal candidate is a self-starter, problem-solver and successful in combining technology and data into best-in-class outcomes. The candidate is energized by solving complex business problems and consistently effective in making high-judgement decisions at rapid pace amidst the frequent ambiguity that comes with charting a course of action with no precedent. Moreover, the ideal candidate is energized by an environment where strategy, innovation and decision-making are intentionally distributed, where candor, speed and data are highly valued and colleagues at all levels hold each other to unusually high standards on behalf of Quince customers.

As Director of SEM UK/EU you will play a major part in launching new territories and accelerating Quince's growth in Europe. This is a high impact, high visibility role. This role reports into the Marketing Lead for UK/EU.

Responsibilities:

• Own and execute the full performance marketing strategy across paid search and app - including Google Shopping, Google Search, UAC, ASA, Youtube and Bing.
• Drive both new customer acquisition and retargeting efforts across web and app.
• Manage channels end-to-end, from strategic campaign planning, bidding strategy, keyword optimization, A/B testing, and achieving ROAS efficiency targets.
• Continuously experiment and optimize campaigns by testing new products, formats, and landing pages.
• Build a strong feedback loop with cross-functional partners to refine strategies and support supply chain planning.
• Partner with the creative strategy team (creative strategists, video editors, graphic designers) to concept, develop, and launch high-performing ad assets tailored to platform best practices.
• Work with ad tech and marketing operations teams to automate reporting, improve data visibility, and streamline campaign management, optimization workflows, incrementality testing, attribution, and A/B testing processes.

Qualifications:

• 8+ years of managing Paid Search programs with large budgets with a focus on Google Text Ads, Google Shopping, Google Search, UAC and Youtube.
• Expertise in Google Adwords, Google Ads editor along with experience in Bing Ads.
• In-depth understanding of Paid Search campaign management and optimization best practices.
• Strong analytical skills and ability to leverage data to drive decision-making.
• Be a proactive self-starter who enjoys a fast-paced, results-oriented work environment.
• Have strong program management and organizational skills, being able to manage multiple projects, deadlines and priorities with ease.
• Test, Learn and Scale mindset.
• Strong proficiency in Google sheets, Lookr, Sigma and more.
• Experience with Google Ads scripts.
• Hands on operator with strong leadership skills - experience of growing a team from scratch a bonus.

All posted ranges are reflective of base salary and may vary depending upon experience level and location. Bonus and equity may also be provided for eligible roles. Pay Range: £154,000 GBP - £163,000 GBP.

WHY QUINCE?

Joining Quince means being part of a mission-driven team reshaping retail. You will work alongside talented colleagues, tackle meaningful challenges, and contribute to building a more sustainable, accessible future for customers and partners alike.