Copywriter UK in London

ABOUT QUINCE Founded in 2018, Quince was built to challenge the idea that nice things have to cost a lot. Our mission is simple: to make really high quality essentials for really low prices, produced fairly and sustainably. We believe everyone deserves exceptional craftsmanship and timeless design without the traditional markups. Quince is a direct-to-consumer (DTC) model that cuts out middlemen and leverages just-in-time manufacturing to minimize waste and maximize value. Quince is a tech company disrupting the retail industry by putting AI, analytics and automation at the center of everything we do.

Our unwavering commitment to excellence and company values guide our teams and actions:

• Customer First: We prioritize customer satisfaction in every decision.
• High Quality: True quality means premium materials and rigorous production standards you can feel good about.
• Essential Design: We focus on timeless, functional essentials instead of chasing trends.
• Always a Better Deal: Innovation and transparency ensure value for both customers and partners.
• Social & Environmental Responsibility: We commit to sustainable materials, ethical production, and fair wages.

Quince partners with world-class manufacturers across the globe and serves millions of customers. With strong investor backing and a focus on sustainable growth, we are a company that is rapidly scaling while maintaining a commitment to quality, simplicity, and radical price transparency.

OUR TEAM AND SUCCESS At Quince, you will be part of a high-performing team that is redefining what quality, value, and sustainability mean in modern retail. We are a destination for builders, innovators, and operators to come together and challenge the status quo. Our collective ambition is bold. We are creating an entirely new category and customer experience – one that democratizes luxury and provides high quality products at radically low prices. That mission demands a world-class team committed to excellence. If you are motivated by impact, growth, and purpose, you will find a strong sense of belonging at Quince.

Quince is a retail and technology company co-founded by a team that has extensive experience in retail, technology and building early stage companies. You’ll work with a team of world-class talent from Stanford GSB, Wish.com, D.E. Shaw, Stitch Fix, Urban Outfitters, Wayfair, McKinsey, Nike etc. We’re looking for a London-based freelance UK Copywriter to help localize and QA all creative and web content across marketing and product surfaces. You’ll combine strong writing skills with AI-enhanced workflows to maintain an elevated, brand-correct tone of voice for our UK Quince customer.

Responsibilities

• Write concise, and compelling copy that resonates with UK consumers for marketing materials across paid social ads, email, push, SMS, print, catalogue and more to drive strong CTR and conversion rate.
• Work closely with the video editors, graphic designers and other creative teams to leverage AI and translate copy and quality audit all creatives to ensure it is accurate and free of errors.
• Work closely with paid search teams to write SEM based copy to drive CTR and conversion rate.
• Partner with merchandising and engineering teams to ensure all copy on the website and app (including homepage, product, collection pages etc.) is localised and error free.
• Localize weekly product launches, promotional campaigns, and seasonal content calendars. Example: Write and QA 50-100 assets per week across various channels.
• Leverage AI tools (e.g. ChatGPT, Grammarly, Smartling AI, etc.) to enhance efficiency and ensure brand-aligned translations at scale.
• Adapt copy to reflect Quince's distinctive tone: minimal, elevated, friendly, and conversion-focused.
• Partner with SEO teams, creating content that is optimized for search engines to improve online visibility.
• Partner with customer service teams to consolidate key feedback and learnings from British customers.
• Develop and maintain a consistent brand tone across all UK content.
• Maintain a clear view of competitor copy trends for UK content.
• Manage multiple projects and deadlines simultaneously.

Qualifications

• Must have 3-5 years of UK English copywriting experience.
• Experience writing for fashion, home, or lifestyle, with ecommerce brands is preferred.
• Deep understanding of British English and local nuances (vs. US / Canadian English).
• English SEM based copywriting background is a plus.
• Experience working with Smartling and Iterable is a plus.
• Ability to work in a fast paced environment.
• Must be based out of London and work 4-days in office.

WHY QUINCE? Joining Quince means being part of a mission-driven team reshaping retail. You will work alongside talented colleagues, tackle meaningful challenges, and contribute to building a more sustainable, accessible future for customers and partners alike.