At a Glance
- Tasks: Lead performance marketing strategies across various channels to drive qualified enquiries and new business.
- Company: Join Quilter Cheviot, a top wealth management firm with over 250 years of expertise.
- Benefits: Enjoy competitive salary, private medical insurance, generous holiday, and a pension scheme.
- Other info: Be part of a diverse team that values integrity, curiosity, and collaboration.
- Why this job: Shape the future of marketing in a dynamic environment while making a real impact.
- Qualifications: Experience in performance marketing and a knack for data-driven decision-making.
The predicted salary is between 45000 - 55000 £ per year.
About the Business
Quilter Cheviot has been the wealth manager of choice for individuals and families for over 250 years, and today is one of the UK's largest wealth management firms offering expert discretionary investment management and financial advice. We offer a highly personalised wealth management offering to private clients, charities, trustees, and professional partners with straightforward or more complex financial needs. Quilter plc is a leading wealth management business, which oversees £157.4 billion in customer investments (as at 6th August 2026). It has an adviser and customer offering spanning financial advice, investment platforms, multi-asset investment solutions and discretionary fund management.
About the Role
- Level: 5
- Department: Marketing
- Location: London
- Contract: Permanent
The Performance Marketing Manager plans and delivers Quilter Cheviot's performance marketing across paid media, search, social, events and emerging channels. The role generates qualified enquiries and shows marketing's contribution to new business. It turns commercial priorities into campaigns, manages investment against targets and improves performance through evidence.
Reporting to the Managing Director, Distribution, Proposition & Marketing, the role sets team priorities, controls the budget, defines success measures and holds agencies and internal teams accountable.
Strategy and priorities
- Working closely with the Brand and Communications manager and the wider Quilter business, set the performance marketing strategy and annual plan across paid and organic media, search, social, events and agreed new channels, aligned to business and brand plans.
- Define how each channel and campaign will generate awareness, qualified enquiries and new business.
- Test new audiences, channels and creative approaches; use the results to stop, refine or expand activity.
- Balance immediate lead generation with investment in future reach, conversion and cost efficiency.
- Plan marketing for priority events, covering audience recruitment, capture of qualified interest and follow-up.
- Set priorities for organic and AI-assisted search, including technical SEO, content optimisation and structured data.
- Ensure activity meets financial promotion, Consumer Duty, data protection, brand and approval requirements.
Execution and optimisation
- Direct delivery across agreed channels, including Google, LinkedIn, Meta, other social platforms, AI-assisted and organic search.
- Allocate media spend within the approved budget and delegated authority.
- Adjust targeting, spend, creative and channel mix based on performance.
- Work with content and distribution colleagues to improve landing pages and conversion from enquiry to qualified opportunity.
- Maintain a test plan for creative, messages, formats and calls to action, with clear hypotheses and decisions.
Budget management
- Prepare, manage and report on the performance marketing budget, with clear controls and forecasts.
- Set channel targets and manage spend against cost per qualified enquiry, conversion, return on investment and marketing contribution.
- Reforecast regularly and recommend investment changes when performance or business priorities shift.
Analytics and reporting
- Define measures, tracking and attribution for campaign and channel performance.
- Maintain a dashboard covering spend, reach, qualified enquiries, conversion and contribution to new business.
- Resolve data-quality and tracking gaps with the relevant teams.
- Report results, risks, decisions and next actions clearly to senior stakeholders.
- Recommend where to increase, reduce or stop investment.
Leadership and collaboration
- Lead and develop the performance marketing team, setting clear objectives and standards.
- Hold the team accountable for outcomes, quality, timeliness and compliance.
- Advise marketing, distribution and proposition leaders on performance marketing.
- Present evidence-based recommendations, challenge assumptions and secure decisions.
- Maintain clear processes for campaign planning, approval, testing and measurement.
Agency and stakeholder management
- Set agency briefs and expectations; review delivery, cost and results, and address underperformance.
- Agree priorities, lead definitions, hand-offs and feedback with marketing, distribution and front-office teams.
- Ensure agencies and partners meet contractual, regulatory, data, governance and brand requirements.
Consumer Duty
Although this is not a directly customer-facing role, it has a material influence on customer outcomes. The role is responsible for ensuring performance marketing activity is appropriately targeted, clear, fair and not misleading, and designed with the needs, characteristics and objectives of the intended audience in mind, including customers with characteristics of vulnerability. It will support customers' understanding of Quilter Cheviot's services by presenting balanced, accurate and timely information, using suitable channels and clear calls to action. The role will use campaign, engagement and conversion data to identify potential customer harm, poor understanding or inappropriate targeting, and will act promptly to amend or stop activity where necessary. It will maintain effective approval, record-keeping and oversight arrangements for marketing activity and third-party agencies, work closely with Compliance and relevant business teams, and provide evidence that activity supports the Consumer Duty outcomes of products and services, price and value, consumer understanding and consumer support.
About You
- Demonstrable performance marketing experience, including building business cases to scale digital media.
- Practical expertise in paid and organic search, paid social, performance measurement and conversion optimisation.
- Evidence of improving enquiry volume, quality or cost and demonstrating commercial contribution.
- Ability to interpret performance data, forecast results, assess attribution limits and recommend investment decisions.
- Experience leading specialists and managing agencies, including performance and development.
- Ability to explain performance clearly, influence senior stakeholders and work across marketing, distribution, digital, data, risk and compliance.
- Understanding of financial promotions, Consumer Duty and data protection in a regulated business.
Desirable
- Experience in wealth management, investment management or another regulated financial services market.
- Experience of event demand generation and AI-assisted search or content discovery.
Inclusion & Diversity
We value diversity and strive to promote inclusivity in all aspects of our culture. We believe in equal opportunities for all, ensuring that no applicant encounters less favourable treatment based on anything but their skills, qualifications, experience, and potential. We celebrate the unique contributions of a diverse workforce and create a respectful, nurturing environment where every colleague can thrive.
Values
- Do the right thing: We act with integrity and are proudly committed to going above and beyond in service of our clients and the support we provide our communities.
- Always curious: We continuously seek new ideas and knowledge so we're one step ahead of our clients' needs.
- Embrace challenge: We aim high to transform our potential into meaningful outcomes.
- Stronger together: Combining our diverse talents, we accomplish more collectively than we ever could do alone.
Core Benefits
- Holiday: 182 hours (26 days)
- Quilter Incentive Scheme: All employees are eligible to participate in incentive scheme, to incentivise business performance and their contribution.
- Pension Scheme: A non-contributory company pension scheme that can be boosted through personal contributions.
- Private Medical Insurance: Single cover as standard with options to increase cover to include your partner or children.
- Life Assurance: 4x your salary.
- Income Protection: 75% of salary, less state benefits, payable after 26 weeks of absence.
In addition to our core benefits, we offer a range of flexible benefits to UK employees that you can choose from and pay for conveniently via a salary deduction.
Summary
- Location: London
- Type: Full time
Performance Marketing Manager in Vauxhall employer: Quilter
Quilter plc is an exceptional employer, offering a dynamic work environment in London where innovation and collaboration thrive. With a strong commitment to employee growth, you will have the opportunity to engage with diverse teams and contribute to strategic initiatives within the asset management division. Our inclusive culture, comprehensive benefits package, and focus on integrity and curiosity make Quilter a rewarding place to build your career.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Manager in Vauxhall
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Quilter and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Quilter are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Quilter on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Performance Marketing Manager in Vauxhall
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Quilter. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Quilter:Show us that you’ve done your homework! In your application, briefly mention what you admire about Quilter’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Quilter
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Quilter will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Quilter, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
