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For Companies At a Glance
- Tasks: Lead creative strategies to drive impactful advertising for sleep products.
- Company: Join a mission-driven company transforming lives through better sleep.
- Benefits: Competitive salary, performance bonuses, flexible remote work, and access to industry mentors.
- Why this job: Make a real difference while growing your career in a dynamic, high-impact role.
- Qualifications: 2+ years in DTC creative strategy with proven success in ad creation.
- Other info: Fully remote position with significant growth potential and a supportive team culture.
The predicted salary is between 28000 - 42000 ÂŁ per year.
Creative Strategist (Direct Response DTC)
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At this non-ordinary boring company we believe better sleep changes lives, and our mission is to create sleep products that help people live longer and achieve their full potential. With monthly revenues already hitting multiple seven figures and bold global plans, we are looking for a Senior Creative Strategist to guide our team, and turn insights into creatives that scale our team from 8 to 9 figures per year.
The Opportunity
This isn’t a side hustle. This isn’t a gig. This is a full-time opportunity with real ownership and impact.
We are looking for a Senior Creative Strategist to take full ownership of our creative process – from ideation, to production, to iteration. You’ll lead a team of copywriters, editors, and UGC managers, and turn market and performance data into ideas that scale.
If you love ads, storytelling, and scaling DTC brands, this is your chance to be part of a company where your work will directly impact millions of lives, drive millions in revenue — and where you’ll be rewarded for it.
What You Will Do
- Build and maintain weekly and monthly creative calendars
- Develop a deep understanding of our customer avatars
- Research markets to find new hooks, trends, and opportunities
- Write clear, actionable briefs for copywriters, editors, and UGC managers.
- Review and provide feedback on scripts and videos.
- Own the creation of hooks and manage the variation process.
- Lead the ad ideation process and consistently introduce new angles, avatars, and ad styles.
- Work with Media Buyers to review results and adjust strategy.
- Share weekly reports on creative performance and testing priorities
- Mentor copywriters/editors and keep raising the creative quality bar.
Who You Are
- 2+ years of experience in direct response or DTC creative strategy.
- Proven record of creating multiple ads and VSLs that generated +7-figure.
- Proven record of leading +8-figure creative teams and processes.
- Strong direct response copywriting and storytelling background.
- Skilled at translating performance data into clear briefs and creative hypotheses.
- Experienced in briefing, guiding, and giving feedback to copywriters, editors, and creators.
- Detail-oriented, proactive, and genuinely passionate about marketing.
- Obsessed about impacting people’s lives and optimizing your sleep!
What Success Looks Like in the First 45 Days
Week 1
- Develop a complete understanding of QuietLab’s products, creative library, and audience.
- Audit past creatives and identify gaps in angles, avatars, and styles.
- Get familiar with the creative team, workflows, and feedback process.
- Build a 2-week creative schedule with clear deliverables.
Week 2
- Brief your first new VSL concepts and scripts, including at least one new style or avatar test.
- Launch your first set of hooks and variations.
Week 3
- Start reporting weekly on creative performance and testing priorities.
- Refine briefs and outputs based on learnings from initial tests.
- Deliver your first winning ads that scale past testing benchmarks.
- Take full ownership of the production schedule, balancing new concepts and variations.
- Establish a consistent cadence of 15 or more new creative assets per week.
The Offer
- Competitive retainer based on experience.
- Performance-driven bonuses tied to creative wins.
- Access to 9-figure mentors and 8-figure knowledge.
- Work with a high-performing, purpose-driven team
- High impact role, part of the leadership team
- Long-term growth in a company that’s changing lives
- Access to the tools, software, and resources you need to do your best work.
- Fully Remote, Flexible Working Environment
- Flexible PTO
Schedule
This is a full-time, remote position with significant long-term growth potential.
- You’ll have flexibility in your schedule.
- We expect fast execution and quick response times.
- There are defined reporting times and core working hours to keep the team aligned.
Recruitment Process
- Apply Now Via LinkedIn!
- Application Review – We’ll review your portfolio and experience within 24 hours
- Intro Call – If matches our criteria, we’ll align on goals and expectations
- Founder Interview – Meet the CEO and discuss vision and growth
- Paid Trial Project – Show us how you think and execute
- Final Chat – Align expectations and finalize the next steps
This is a long-term opportunity and we are serious about the impact we want to have on people. If you are not driven to be the best and really change the world, don’t apply.
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Marketing and Sales
Industries
- Retail
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Creative Strategist (Direct Response DTC) employer: QuietLab
Contact Detail:
QuietLab Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Strategist (Direct Response DTC)
✨Tip Number 1
Get to know the company inside out! Research QuietLab’s products, values, and mission. This will help you tailor your conversations and show that you're genuinely interested in making an impact.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or other platforms. Ask them about their experiences and insights into the company culture. This can give you a leg up during interviews.
✨Tip Number 3
Prepare for the interview by practising your storytelling skills. You’ll need to showcase your past successes in creative strategy, so have some solid examples ready that highlight your impact and results.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team and making a difference.
We think you need these skills to ace Creative Strategist (Direct Response DTC)
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your passion for creative strategy and DTC brands shine through. We want to see that you genuinely care about making an impact and helping people live better lives through our products.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your relevant experience in direct response and creative strategy. We love seeing how your unique skills can contribute to our mission, so don’t hold back!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your ideas are easy to understand. Use bullet points if it helps convey your experience and achievements more effectively.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at QuietLab
✨Know the Brand Inside Out
Before your interview, dive deep into QuietLab’s products and mission. Understand how their sleep solutions impact lives and be ready to discuss how your creative strategies can align with their goals.
✨Showcase Your Creative Process
Prepare to talk about your past experiences in direct response marketing. Bring examples of successful campaigns you've led, focusing on how you turned insights into compelling creatives that drove results.
✨Be Data-Driven
Since this role involves translating performance data into creative briefs, come prepared with examples of how you've used data to inform your creative decisions. Highlight any metrics or KPIs that demonstrate your success.
✨Engage with the Team Spirit
QuietLab values collaboration, so show your enthusiasm for working with a team. Be ready to discuss how you’ve mentored others and contributed to a positive team dynamic in previous roles.
