Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead the development of a customer growth strategy and manage digital marketing initiatives.
- Company: Join a leading UK retail brand with a focus on innovation and customer engagement.
- Benefits: Competitive salary, career development opportunities, and a dynamic work environment.
- Other info: Collaborative culture with opportunities to lead and develop a team.
- Why this job: Shape customer experiences and drive growth in a high-impact role.
- Qualifications: 5+ years in CRM or digital marketing with strong analytical skills.
The predicted salary is between 60000 - 80000 £ per year.
Quest Search & Selection are working with a leading UK retail brand to recruit a Senior CRM & Digital Marketing Manager to lead the development and delivery of a fully integrated customer growth strategy. This is a senior, high-impact role responsible for shaping how the business attracts, engages and retains customers across digital and physical touchpoints. You will own the end-to-end customer journey from first interaction through to long-term loyalty using data, insight and performance marketing to drive sustainable commercial growth.
Working cross-functionally with Ecommerce, Trading, Marketing, and Retail teams, you will play a key role in improving acquisition efficiency, strengthening customer retention and increasing lifetime value. You will also lead a small team and manage external agency partners across CRM and digital performance channels.
Key Responsibilities- Customer Growth Strategy
- Define and deliver a unified customer growth strategy across acquisition, engagement, retention, and reactivation.
- Own performance against core commercial KPIs including revenue contribution, traffic growth, conversion, and customer value.
- Translate customer insight and trading data into actionable marketing strategies.
- Act as a senior voice for customer marketing across the wider business.
- Lead, coach, and develop a small marketing team.
- CRM & Customer Lifecycle
- Own the CRM strategy and lifecycle marketing framework.
- Develop and optimise automated customer journeys across key lifecycle stages (onboarding, retention, win-back, reactivation).
- Improve customer segmentation, targeting, and personalisation strategies.
- Oversee CRM platform capability and ensure effective use of customer data.
- Deliver multi-channel CRM activity across email, SMS, push notifications, and onsite messaging.
- Support the development of customer engagement and loyalty initiatives.
- Ensure compliance with all data privacy and consent regulations.
- Digital Acquisition & Performance Marketing
- Own and optimise digital customer acquisition strategy across key performance channels.
- Manage marketing investment across paid search, paid social, SEO, affiliates, and display.
- Drive efficient customer acquisition while improving return on marketing spend.
- Oversee audience targeting, campaign optimisation, and remarketing activity.
- Work closely with agencies to improve performance and identify growth opportunities.
- Channel & Campaign Management
- Manage day-to-day performance of paid digital channels including search and social.
- Optimise campaigns to improve efficiency, conversion, and scale.
- Organic Growth
- Oversee SEO strategy and agency delivery across technical, content, and onsite improvements.
- Drive continuous improvements in organic visibility and traffic.
- Affiliate & Partner Marketing
- Develop and manage affiliate and partnership strategy.
- Oversee commercial agreements and performance optimisation.
- CRM Execution
- Own CRM communications across lifecycle stages.
- Ensure campaigns are commercially aligned, data-led, and customer relevant.
- Improve engagement and conversion across owned channels.
- Reporting, Insight & Forecasting
- Own performance reporting across CRM and acquisition channels.
- Use data, testing, and insight to optimise customer marketing performance.
- Forecast revenue impact of marketing activity and support budget planning.
- Present findings and recommendations to senior stakeholders.
- Monitor and adjust spend based on performance and trading conditions.
- Leadership & Stakeholder Management
- Lead and develop CRM and digital marketing team members.
- Manage external agencies across CRM, paid media, SEO, and affiliates.
- Collaborate closely with Ecommerce, Trading, Retail, and Insight teams.
- Drive a culture of performance, accountability, and continuous improvement.
- Essential Experience
- 5+ years’ experience in CRM, digital marketing, or ecommerce growth roles.
- Strong experience across both customer retention and digital acquisition.
- Proven track record of delivering commercial results in a retail or consumer environment.
- Experience managing digital marketing budgets and performance targets.
- Strong understanding of CRM systems, segmentation, and lifecycle marketing.
- Experience managing teams and external agencies.
- Strong analytical skills and confidence working with performance data.
- Desirable Experience
- Experience within retail, fashion, or consumer lifestyle sectors.
- Exposure to customer loyalty or retention programmes.
- Experience working across multi-channel customer journeys.
- Strong understanding of digital customer acquisition strategies at scale.
- Commercially focused with a strong data-driven mindset.
- Comfortable operating across both strategic and hands-on delivery.
- Strong communicator with the ability to influence senior stakeholders.
- Highly organised, proactive, and solution-oriented.
- Thrives in fast-paced, performance-led environments.
- Collaborative and team-focused.
Senior Digital Marketing Manager & CRM in Slough employer: Quest Search and Selection
Contact Detail:
Quest Search and Selection Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Marketing Manager & CRM in Slough
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, webinars, or even local meetups. The more you engage with others, the better your chances of hearing about job openings that might not even be advertised.
✨Show Off Your Skills
Create a personal website or portfolio showcasing your work and achievements. This is your chance to shine and demonstrate how you can drive customer growth and engagement, just like the role you're after!
✨Ace the Interview
Prepare for interviews by researching the company and its competitors. Be ready to discuss how you can improve their CRM strategies and digital marketing efforts. Confidence is key, so practice your pitch and be ready to share your insights!
✨Apply Through Our Website
Don't forget to check out our website for the latest job openings! Applying directly through us can give you an edge, as we often have exclusive listings and can help you stand out in the application process.
We think you need these skills to ace Senior Digital Marketing Manager & CRM in Slough
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of Senior Digital Marketing Manager & CRM. Highlight your experience in customer growth strategies and digital marketing, and don’t forget to showcase any relevant achievements that align with the job description.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for this role. Mention specific examples of how you've driven customer engagement and retention in previous roles, and show us your passion for digital marketing.
Showcase Your Analytical Skills: Since this role requires strong analytical skills, make sure to include examples of how you've used data to drive marketing decisions. Whether it's improving conversion rates or optimising campaigns, we want to see your data-driven mindset in action!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Quest Search and Selection
✨Know Your Numbers
As a Senior Digital Marketing Manager, you'll need to demonstrate your understanding of key performance indicators. Brush up on metrics like customer acquisition cost, lifetime value, and conversion rates. Be ready to discuss how you've used data to drive decisions in past roles.
✨Showcase Your Strategy Skills
Prepare to talk about your experience in developing customer growth strategies. Think of specific examples where you defined and delivered successful campaigns. Highlight how you’ve integrated various channels and optimised customer journeys to improve retention and engagement.
✨Team Leadership Matters
This role involves leading a small team, so be prepared to discuss your leadership style. Share examples of how you've coached and developed team members, and how you’ve collaborated with cross-functional teams to achieve common goals.
✨Stay Current with Trends
The digital marketing landscape is always changing, so show that you're on top of the latest trends and technologies. Be ready to discuss recent developments in CRM, digital acquisition strategies, and any tools or platforms you’ve used to enhance performance.