At a Glance
- Tasks: Lead the CRM strategy and enhance customer engagement through data-driven insights.
- Company: Join a well-known retail brand with a focus on innovation and customer connection.
- Benefits: Competitive salary, career growth opportunities, and a chance to shape customer experiences.
- Other info: Opportunity to mentor junior team members and collaborate across various teams.
- Why this job: Take ownership of customer lifecycle strategies and make a real impact in retail.
- Qualifications: 4+ years in CRM, strong analytical skills, and experience with customer segmentation.
The predicted salary is between 51750 - 63250 £ per year.
We’re partnering with a well-known retail brand on an exciting opportunity for a Senior CRM Manager to take ownership of its customer lifecycle, retention and CRM strategy.
This is a great opportunity for an ambitious CRM professional who is ready to take the next step in their career, or an existing Senior CRM Manager looking for greater ownership, responsibility and commercial impact.
You’ll play a key role in shaping how the business engages with its customers across the full lifecycle, using data, insight and personalisation to drive engagement, retention, repeat purchase and customer value.
- What You’ll Be Doing
- Help shape and deliver the CRM strategy across the business.
- Own customer lifecycle activity across acquisition, onboarding, retention, reactivation and loyalty.
- Develop targeted customer journeys using behavioural and transactional data.
- Lead segmentation and personalisation across CRM channels.
- Own and develop the use of
Bloomreach across the customer lifecycle.
- Lead the email CRM strategy and campaign calendar, working closely with Trading and Ecommerce.
- Develop automated and triggered communications across email, SMS and app push.
- Identify opportunities to increase customer retention, repeat purchase and lifetime value.
- Use customer insight to identify opportunities for growth and reduce churn.
- Develop and optimise CRM reporting, testing and measurement.
- Analyse campaign performance and make commercially focused recommendations.
- Support the development of loyalty and customer reward initiatives.
- Work closely with Ecommerce, Trading, Insight and Retail teams.
- Manage and develop junior members of the CRM team.
- Work with agencies and technology partners where required.
About You
You’ll be an experienced CRM professional with a strong understanding of customer lifecycle marketing and a genuine passion for using customer data to improve commercial performance.
We're particularly interested in people who have
- 4+ years' CRM experience within retail, fashion, lifestyle or ecommerce.
- Experience with
- Bloomreach or a similar CRM platform
- Strong email marketing and lifecycle experience.
- Experience with customer segmentation and personalisation.
- A strong understanding of retention, repeat purchase and customer lifetime value.
- Good analytical and commercial skills.
- Experience working closely with Ecommerce and Trading teams.
- Previous experience mentoring or managing junior CRM professionals.
- Strong stakeholder management and communication skills.
Loyalty experience, international CRM exposure, SQL or more advanced customer data experience would be advantageous, but are not essential.
The Opportunity
This is a chance to step into a senior CRM position with a well-known retail brand
, taking genuine ownership of customer engagement and retention strategy while working across a broad, commercially focused CRM remit.
If you're currently a CRM Manager looking for that next step into a more senior role, we'd be particularly interested in hearing from you.
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Senior CRM Manager in London employer: Quest Search and Selection
At Quest Search and Selection, we pride ourselves on being an exceptional employer that fosters a dynamic work culture focused on innovation and collaboration. Our commitment to employee growth is evident through tailored development programmes and opportunities to lead impactful projects in the thriving beauty sector across EMEA. Join us in a vibrant location where your contributions will directly influence our global ecommerce strategies and drive meaningful results.
Contact Details:
Quest Search and Selection Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Quest Search and Selection and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Quest Search and Selection are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Quest Search and Selection on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Quest Search and Selection. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior CRM Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Quest Search and Selection. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Quest Search and Selection:Show us that you’ve done your homework! In your application, briefly mention what you admire about Quest Search and Selection’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Quest Search and Selection
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Quest Search and Selection will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Quest Search and Selection, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
