Ecommerce and Performance Lead

Ecommerce and Performance Lead

London Full-Time 43200 - 72000 Β£ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead eCommerce strategy and performance marketing for a premium beauty brand.
  • Company: Join a high-growth beauty brand known for innovation and celebrity appeal.
  • Benefits: Enjoy a dynamic work environment with opportunities for growth and creativity.
  • Why this job: Be part of a trend-setting team focused on digital acceleration and customer experience.
  • Qualifications: Experience in digital marketing or eCommerce, especially in beauty or fashion.
  • Other info: Work closely with the CEO and mentor a talented team.

The predicted salary is between 43200 - 72000 Β£ per year.

Quest Search & Selection are proud to be partnering with a high-growth, premium beauty brand known for its bold innovation, celebrity appeal and global reach.

This brand is synonymous with performance-led skincare and colour cosmetics and has built a cult following across digital and retail channels. With a reputation for trend-setting launches and social-first storytelling, they are now investing further into digital acceleration and direct-to-consumer growth.

The Role: eCommerce & Performance Marketing Lead
This is a pivotal leadership position within the business, responsible for scaling the brand’s global D2C presence through best-in-class digital trading, paid media and data-led CRM strategies. Sitting within the wider commercial team and reporting directly to the CEO, this role will lead the digital performance agenda across multiple international markets, with a strong focus on customer acquisition, retention and revenue optimisation.

You will own the eCommerce P&L, lead a small but high-impact team and collaborate with internal stakeholders across creative, brand, product and logistics to ensure an exceptional customer experience and sustained growth trajectory.

Key Responsibilities:

  • Develop and lead the eCommerce and performance marketing strategy across global D2C channels.
  • Take full ownership of the trading calendar, campaign execution, site optimisation and conversion.
  • Build and scale paid media channels (Meta, Google, Affiliates, Influencers) to drive traffic and customer acquisition at an efficient CPA.
  • Oversee CRM and lifecycle marketing, working with segmentation and personalisation strategies to improve retention and LTV.
  • Drive CRO and UX testing to continually enhance site performance and user experience.
  • Monitor digital KPIs daily, providing actionable insight to inform investment, targeting and creative optimisation.
  • Collaborate with supply chain, merchandising, and creative teams to deliver timely, relevant, and performance-led digital campaigns.
  • Manage and mentor a growing team across digital marketing and eCommerce trading functions.
  • Skills & Experience Required:

  • Proven experience in a senior digital marketing or eCommerce leadership role within beauty, fashion, or consumer lifestyle brands.
  • Deep knowledge of performance marketing channels and hands-on experience scaling D2C revenue.
  • Data-led decision maker with strong understanding of analytics, customer segmentation, attribution, and retention strategies.
  • Commercially minded with ownership of digital P&L and experience in planning and executing multi-market campaigns.
  • Confident with platforms such as Shopify Plus, Klaviyo, and Google Analytics (GA4), as well as paid media tools.
  • A natural leader and team builder-someone who thrives in fast-paced, founder-led environments.
  • We request that candidates send their CV as a Microsoft Word document where possible.

    Quest Search and Selection is acting as an Employment Agency in relation to this vacancy.

    Ecommerce and Performance Lead employer: Quest Search and Selection

    Join a high-growth, premium beauty brand that champions innovation and creativity in the heart of the beauty industry. With a vibrant work culture that fosters collaboration and personal development, employees are empowered to lead impactful projects while enjoying competitive benefits and a focus on work-life balance. This role offers a unique opportunity to shape the digital landscape of a globally recognised brand, making it an ideal environment for those seeking meaningful and rewarding employment.
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    Contact Detail:

    Quest Search and Selection Recruiting Team

    StudySmarter Expert Advice 🀫

    We think this is how you could land Ecommerce and Performance Lead

    ✨Tip Number 1

    Familiarise yourself with the latest trends in eCommerce and performance marketing, especially within the beauty sector. This will not only help you understand the brand's positioning but also allow you to speak confidently about how you can contribute to their growth.

    ✨Tip Number 2

    Network with professionals in the beauty and eCommerce industries. Attend relevant events or webinars where you can connect with key players and learn more about the challenges and opportunities in the market.

    ✨Tip Number 3

    Prepare to discuss specific examples of how you've successfully scaled D2C revenue in previous roles. Highlight your experience with platforms like Shopify Plus and tools such as Google Analytics to demonstrate your technical expertise.

    ✨Tip Number 4

    Showcase your leadership skills by discussing how you've built and mentored teams in fast-paced environments. Be ready to share your approach to fostering collaboration across different departments to achieve common goals.

    We think you need these skills to ace Ecommerce and Performance Lead

    Digital Marketing Strategy
    eCommerce Management
    Performance Marketing
    Customer Acquisition
    Retention Strategies
    Data Analysis
    CRM Management
    Conversion Rate Optimisation (CRO)
    User Experience (UX) Testing
    Paid Media Management
    Budget Management and P&L Ownership
    Team Leadership and Mentoring
    Multi-Market Campaign Execution
    Familiarity with Shopify Plus
    Proficiency in Google Analytics (GA4)
    Experience with Klaviyo
    Collaboration with Cross-Functional Teams

    Some tips for your application 🫑

    Tailor Your CV: Make sure your CV highlights relevant experience in eCommerce and performance marketing, especially within the beauty or consumer lifestyle sectors. Use specific metrics to demonstrate your impact in previous roles.

    Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the beauty industry and your understanding of digital marketing strategies. Mention how your skills align with the responsibilities outlined in the job description.

    Highlight Leadership Experience: Since this role involves managing a team, emphasise any leadership experience you have. Discuss how you've successfully led teams in fast-paced environments and contributed to their growth.

    Showcase Data-Driven Achievements: Include examples of how you've used data to drive decisions in your previous roles. Highlight your familiarity with tools like Google Analytics and how you've applied insights to improve performance.

    How to prepare for a job interview at Quest Search and Selection

    ✨Showcase Your Digital Expertise

    Make sure to highlight your experience with eCommerce platforms and performance marketing channels. Discuss specific campaigns you've led, focusing on metrics like customer acquisition and retention rates to demonstrate your impact.

    ✨Understand the Brand's Vision

    Research the beauty brand thoroughly before the interview. Familiarise yourself with their products, values, and recent campaigns. This will allow you to align your answers with their goals and show genuine interest in their mission.

    ✨Prepare for Data-Driven Questions

    Expect questions that assess your analytical skills. Be ready to discuss how you've used data to inform marketing strategies, optimise campaigns, and improve customer experiences. Bring examples of how you've driven results through data-led decision making.

    ✨Demonstrate Leadership Skills

    As this role involves managing a team, be prepared to talk about your leadership style. Share examples of how you've mentored team members, fostered collaboration, and navigated challenges in fast-paced environments.

    Ecommerce and Performance Lead
    Quest Search and Selection
    Location: London
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