Quest Search & Selection are currently recruiting for a CRM - CX / Retention Manager opportunity with a high-growth premium consumer brand operating within the health, wellness and lifestyle space.
The business has a strong D2C presence, growing international customer base and highly engaged community, supported by a successful e-commerce and subscription model. Reporting to the Head of CRM, the role will support the delivery of the customer retention strategy, with a particular focus on reducing subscriber churn. The role will translate the wider CX and retention strategy into practical CRM programmes that improve customer engagement and experience.
Ultimately, the focus will be on increasing customer lifetime value and building long-term customer loyalty as the business continues to scale.
Key Responsibilities of this CRM - CX / Retention Manager -
- Analyse customer churn and identify the key reasons customers leave
- Build and deliver win-back, at-risk customer and lifecycle retention programmes
- Develop and evolve customer journey maps across website, app, checkout and subscription platforms
- Identify friction points within the customer journey and implement improvements
- Own the Voice of the Customer programme, ensuring customer feedback is translated into meaningful action
- Track and report on key retention, churn and customer experience metrics
- Use customer data and insights to identify opportunities to improve retention and LTV
- Manage and develop a CX Executive
To be successful in this CRM - CX / Retention Manager -
- You must have experience across Loyalty, Retention, CRM or Customer Experience, ideally at Specialist or Manager level
- You will ideally have worked within a subscription, DTC, ecommerce or consumer-focused business
- You must have strong exposure to customer retention and lifecycle managementComfortable working with retention reporting, analytics and performance metrics
- Good understanding of Customer Lifetime Value (LTV) and how to improve it
- Experience with platforms such as Klaviyo, Recharge, Yotpo or similar CRM, subscription and CX technology would be highly beneficial
- Previous experience managing, mentoring or developing a junior/intermediate team member
The benefits of this RM - CX / Retention Manager -
- Hybrid working – 4 days in the office
- Fantastic office location close to the beach!
- Opportunity to join a high-growth premium consumer brand
- Collaborative and entrepreneurial working environment
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CRM - CX / Retention Manager in Brighton employer: Quest Search and Selection
Quest Search & Selection offers an exceptional work environment for HR professionals, particularly in the vibrant setting of North Nottingham. With a focus on employee growth and engagement, the company provides numerous benefits including a subsidised on-site gym, a supportive head office atmosphere, and opportunities to work with leading global brands. Employees are encouraged to develop their skills through collaborative projects and innovative people strategies, making it a rewarding place to advance your career in HR.
Contact Details:
Quest Search and Selection Recruitment Team
