£525/day (Inside IR35) Fully Remote (UK based candidates only)
Our client, a top global organization, is looking for an experienced Marketo Technical Lead / Expert to lead the design, implementation and optimisation of enterprise marketing automation solutions using Adobe Marketo Engage and Leadoo. This is a senior, customer-facing technical consulting role requiring strong expertise in Marketo administration, campaign architecture, lead lifecycle management, marketing automation and MarTech integrations. You will work directly with customer stakeholders and executive teams, providing technical leadership, defining solution strategies and driving platform adoption.
Key Responsibilities
- Lead the design, implementation and optimisation of Adobe Marketo Engage and Leadoo solutions.
- Define and govern lead lifecycle management, lead scoring, segmentation, nurture programmes and marketing automation strategies.
- Architect and implement integrations between Marketo, CRM platforms, Customer Data Platforms (CDPs) and other MarTech systems.
- Lead the technical design and execution of marketing campaigns, engagement programmes, email automation and personalised customer journeys.
- Drive platform adoption, campaign effectiveness and continuous improvement of marketing automation capabilities.
- Act as the primary customer-facing Marketo technical consultant, engaging directly with senior stakeholders and directors.
- Conduct requirements discovery workshops, translate business needs into technical solutions and provide strategic MarTech recommendations.
- Collaborate with offshore delivery teams, customer technical teams and marketing stakeholders across Europe and North America.
- Provide technical leadership, mentoring and best-practice guidance to engineering and marketing automation teams.
- Ensure platform scalability, performance, data quality, governance and integration reliability.
- Support technical estimations, solution roadmaps, implementation planning and Agile delivery.
- Define and optimise reporting, analytics, campaign attribution and marketing performance measurement.
- Extensive hands-on experience with Adobe Marketo Engage administration, configuration and technical implementation.
- Strong experience with Marketo Campaign and Program Management.
- Expertise in Engagement Programs, Nurture Streams and automated customer journeys.
- Strong understanding of Lead Lifecycle Management, Lead Scoring and Segmentation.
- Experience designing and implementing Email Marketing Automation.
- Knowledge of Dynamic Content, Personalisation and campaign optimisation.
- Experience with Marketo Reporting, Analytics and attribution.
- Strong understanding of Marketo database management, data quality and governance.
Technical Integration & MarTech Architecture
- Strong hands-on experience with Marketo REST APIs.
- Experience integrating Marketo with CRM platforms such as Salesforce or Microsoft Dynamics 365 (D365).
- Knowledge of Customer Data Platform (CDP) integrations and wider MarTech ecosystems.
- Experience with data mapping, synchronisation and integration troubleshooting.
- Understanding of web tracking, attribution and marketing analytics.
- Working knowledge of HTML/CSS for email templates and landing pages.
- Understanding of SQL and data analysis.
- Strong experience designing scalable MarTech solutions and integration architectures.
Leadership & Consulting
- Proven experience as a Marketo Technical Lead, Marketo Architect, Marketo Consultant or MarTech Solution Architect.
- Strong client-facing consulting and stakeholder management experience.
- Ability to engage with senior customer stakeholders, directors and executive teams.
- Experience leading requirements discovery workshops and technical solution discussions.
- Experience coordinating offshore and customer technical delivery teams.
- Strong cross-functional leadership, communication and problem-solving skills.
- Experience integrating Adobe Marketo Engage with Microsoft Dynamics 365 (D365) in large, complex enterprise environments.
- Experience designing and supporting complex Marketo-to-CRM data synchronisation and integration architectures.
- Knowledge of enterprise-scale marketing automation transformation and platform adoption.
- Experience working with distributed delivery teams and stakeholders across multiple regions.
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Marketo Technical Lead employer: Queen Square Recruitment Ltd
At Queen Square Recruitment Ltd, we pride ourselves on fostering a collaborative and innovative work culture that empowers our employees to excel in their roles. As an Azure MLOps Engineer, you will benefit from continuous professional development opportunities, a supportive team environment, and the chance to work on cutting-edge projects in a vibrant location. Join us to be part of a forward-thinking company that values your contributions and prioritises your growth.
Contact Details:
Queen Square Recruitment Ltd Recruitment Team
