CRM Manager – Gillingham, Kent - £55,000 – Full time – permanent
We’re working with a well-established, fast-growing automotive retail business to recruit an experienced CRM Manager to take ownership of its customer lifecycle communications and drive customer engagement, retention, and conversion.
This is an exciting opportunity for a commercially minded, data-driven CRM professional to shape the customer journey from initial enquiry through to long-term loyalty. You’ll play a key role in developing and delivering multi-channel CRM strategies, using customer insights, automation, and personalisation to maximise campaign performance and enhance the overall customer experience.
Working closely with digital, IT, sales, and customer contact teams, you’ll help evolve CRM and Customer Data Platform (CDP) capabilities while ensuring customer communications are targeted, effective, and fully integrated across the business.
Key Responsibilities
- Map, develop, and optimise end-to-end customer journeys across acquisition, retention, and reactivation.
- Plan, deliver, and optimise multi-channel CRM campaigns across email, SMS, WhatsApp, and direct mail.
- Build automated customer journeys, triggered communications, and personalised workflows.
- Use A/B testing, analytics, and performance reporting to continually improve campaign effectiveness.
- Manage customer database segmentation, ensuring data accuracy, quality, and effective targeting.
- Support the ongoing development of CRM and CDP platforms, including triggers, automation, and personalisation rules.
- Work collaboratively with digital, IT, sales, call centre, and aftersales teams to integrate CRM activity across multiple platforms.
- Translate customer behaviour and campaign data into actionable insights that support commercial objectives.
- Train and support internal teams on CRM best practices, processes, and data standards.
- Ensure all CRM activity complies with GDPR, consent management, and relevant data governance requirements.
Skills and Experience
- Degree in Marketing, Business, Analytics, or a related discipline.
- At least five years’ experience in CRM, lifecycle marketing, or database marketing, ideally within a B2C environment.
- Strong knowledge of CRM and CDP platforms, marketing automation tools, and customer journey management.
- Proven experience in customer segmentation, database management, and data governance.
- Strong analytical skills, including A/B testing, campaign reporting, and performance optimisation.
- Good understanding of GDPR, consent management, and customer data compliance.
- Excellent communication, stakeholder management, and project management skills.
- Experience training and supporting teams in CRM processes and best practices.
- A proactive, commercially focused approach, with the ability to turn data and insight into measurable improvements.
What's on Offer?
- Competitive salary of £55,000 per annum.
- Employee discounts and store discounts.
- Free on-site parking.
- Access to an on-site gym.
- Monday-to-Friday working pattern.
- The opportunity to make a real impact on CRM strategy within an established and growing automotive retail business.
Interested?
If you’re an experienced CRM professional looking for your next challenge and want to take ownership of customer lifecycle strategy, automation, and personalisation within a fast-paced commercial environment, we’d love to hear from you.
Apply today to find out more about this exciting opportunity.
CRM Manager in Gillingham employer: Qube recruitment Careers
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