Role Overview
We are looking for a talented Digital Copywriter to produce compelling, optimised content across web, email, paid media, and digital campaigns within the Brand & Communications function at K3 Advisory Group. You will write with a commercial mindset, producing copy that drives engagement, conversion, and brand authority across a range of formats and audiences. Working alongside SEO, performance, and creative teams, you will ensure copy is on‑brand and optimised for channel performance.
Key Responsibilities
Leadership & Management
- Deadline delivery
- TOV (tone of voice) governance
- Test & learn delivery
- Conversion copy performance (by channel)
Functional Responsibilities
- You will craft web and CRO copy – from homepage messaging and service pages to landing pages, forms, CTAs, navigation, error messages and thank‑you pages – written to convert.
- You will write SEO‑led content across blogs, pillar pages, topic clusters, service pages, metadata and FAQs, building the copy that underpins K3's organic visibility.
- You will write for email and automation – welcome journeys, nurture sequences, sales enablement, cross‑sell, upsell/win‑back and event communications – bringing every touchpoint of the customer lifecycle to life.
- You will create paid media copy across Google Ads, LinkedIn, Meta and display/programmatic, tailoring headlines, hooks and CTAs to each platform's strengths.
- You will write organic content that drives engagement across executive profiles and brand channels, adapting your approach to each platform's algorithm and features.
- You will tailor copy to funnel stage, placement and format, from native to non‑native, and static to video and animation.
- You will run A/B tests by channel, using the results to continually sharpen what you write next.
- You will use in‑house AI tools to accelerate content creation for ICP‑segmented audiences, powering dynamic content generation and personalisation at scale.
Key performance measures
- Web – CVR%, form completion rate, bounce rate, time on page, scroll depth, lead:opportunity CVR, revenue
- Email – open rate, CTR, CTOR, CVR rate, pipeline generated, revenue influenced, unsubscribe rate
- Paid – CTR, CVR, CPL, CAC, ROAS, pipeline contribution
- Organic – engagement rate, shares, comments, reach, CTR, leads
- SEO – organic traffic uplift, rankings, SERP CTR, leads, revenue
What We Offer
- Competitive salary, commensurate with experience and seniority
- Performance‑related bonus linked to individual and business outcomes
- Hybrid and flexible working arrangements
- Structured professional development budget and learning opportunities
- Pension and healthcare options
- Exposure to a broad and diverse portfolio of professional services businesses across K3 Advisory Group
- A fast‑paced, commercially driven environment with real scope for career progression
Please note this role is working on a hybrid basis from our Manchester or London office
Digital Copywriter employer: Quantuma
At Quantuma, we pride ourselves on being an excellent employer, offering a dynamic work culture in our Manchester office that fosters collaboration and professional growth. Our commitment to employee development is matched by our focus on compliance and client satisfaction, making this role not only rewarding but also integral to our success. Join us to be part of a supportive team where your contributions are valued and recognised.
