At a Glance
- Tasks: Manage and optimise PPC campaigns across various platforms to drive high-quality leads.
- Company: Join K3 Capital Group, a dynamic professional services firm with a collaborative culture.
- Benefits: Flexible working options, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact on our marketing strategy while developing your PPC skills.
- Qualifications: At least 2 years of PPC campaign management experience and strong analytical skills.
- Other info: Work with diverse clients and enjoy a vibrant team environment.
The predicted salary is between 28800 - 43200 £ per year.
Please note this role will require at least 1 day per week in our Bolton or Manchester office.
About K3 Capital Group: K3 Capital Group is a multi-disciplinary and complementary group of professional services businesses advising UK SMEs, with some operations overseas. We are committed to delivering exceptional results for our clients through expert advice and a collaborative approach.
As our marketing team continues to grow, we are seeking a capable and motivated PPC Executive to help enhance our paid advertising strategy and support our ambitious growth plans.
Role Overview: We are looking for a PPC Executive with at least 2 years’ experience managing paid search campaigns. You will be responsible for planning, executing and optimising PPC activity across Google Ads, Microsoft Advertising and other platforms, helping us to drive high-quality leads, improve return on investment, and support wider business objectives.
Key Responsibilities:
- Build, manage and optimise PPC campaigns across Google Ads, Microsoft Advertising and other relevant channels.
- Set up and manage other campaign types including Display, YouTube/Video, and Remarketing.
- Conduct thorough keyword research and competitor analysis.
- Write clear, effective ad copy consistent with brand guidelines.
- Monitor budgets, bids and daily campaign performance.
- Use Google Analytics (GA4) to track, measure and optimise campaign performance.
- Run experiments and implement A/B tests for ads and landing pages.
- Analyse results and produce insightful, actionable reports.
- Support the set-up and management of conversion tracking.
- Work collaboratively with the wider marketing team to ensure PPC aligns with SEO, content and overall strategy.
Requirements:
Essential:
- Minimum of 2 years’ experience managing PPC campaigns (agency or client side).
- Proactive, self-motivated individual with a strong drive to take initiative.
- Proven ability to plan, segment and build PPC campaigns from scratch.
- Strong working knowledge of Google Ads, Microsoft Advertising and Google Analytics (GA4).
- Experience using Google Ads Editor and Microsoft Advertising (Bing) Editor tools.
- Confident analysing data to inform decisions and improve performance.
Desirable:
- Google Ads Certification.
- Experience with Google Tag Manager and conversion tracking.
- Familiarity with other paid channels (e.g. Display, YouTube/Video, Paid Social).
- Experience using reporting tools such as GA4, Google Looker Studio etc.
- Experience managing B2B campaigns.
- Preferable experience with WordPress to build landing pages.
The chance to work across a portfolio of professional services businesses with varied audiences and budgets.
PPC Executive in Bolton employer: Quantuma
Contact Detail:
Quantuma Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Executive in Bolton
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and engage with PPC communities online. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best PPC campaigns, including results and insights. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of Google Ads and Microsoft Advertising. Be ready to discuss your past experiences and how you've optimised campaigns to drive results. Confidence is key!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining our team at K3 Capital Group.
We think you need these skills to ace PPC Executive in Bolton
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your PPC experience and skills that match the job description. We want to see how your background aligns with our needs, so don’t be shy about showcasing your achievements!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about PPC and how you can contribute to our marketing team. Keep it engaging and relevant to the role we’re offering.
Show Off Your Data Skills: Since analysing data is key for this role, mention specific tools and metrics you’ve worked with in your application. We love seeing candidates who can back up their claims with real examples of how they’ve improved campaign performance.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Quantuma
✨Know Your PPC Stuff
Make sure you brush up on your knowledge of Google Ads, Microsoft Advertising, and Google Analytics (GA4). Be ready to discuss specific campaigns you've managed, the strategies you used, and the results you achieved. This will show that you’re not just familiar with the tools but can also leverage them effectively.
✨Show Off Your Analytical Skills
Prepare to talk about how you analyse data to inform your decisions. Bring examples of how you've used data to optimise campaigns or improve ROI. If you can share insights from A/B tests or experiments you've run, even better!
✨Be Ready for Scenario Questions
Expect questions that ask how you would handle specific PPC challenges. Think about scenarios like budget constraints or underperforming ads. Practising your responses will help you articulate your thought process and problem-solving skills during the interview.
✨Align with Their Goals
Research K3 Capital Group and understand their business objectives. Be prepared to discuss how your PPC strategies can support their growth plans. Showing that you’re aligned with their vision will demonstrate your commitment and enthusiasm for the role.