Senior Consultant, Tracking Strategy & Insights

Senior Consultant, Tracking Strategy & Insights

Full-Time 50000 - 65000 £ / year (est.) On-site
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At a Glance

  • Tasks: Lead strategic tracking programs and deliver actionable insights for clients.
  • Company: Join quantilope, a forward-thinking tech company focused on brand health tracking.
  • Benefits: Enjoy flexible work hours, remote options, and a dedicated learning budget.
  • Other info: Be part of a diverse team with global bonding events and wellness initiatives.
  • Why this job: Make a real impact by transforming insights into business strategies for top brands.
  • Qualifications: 5+ years in brand health tracking and expertise in quantitative research methodologies.

The predicted salary is between 50000 - 65000 £ per year.

quantilope is seeking a Senior Consultant, Tracking Strategy & Insights to join our newly formed Tracking Strategy & Insights (TS&A) team. This team is dedicated to providing high-level, expert consultation and driving value realization for our clients through our tracking technology, including for our core tracking solutions Better Brand Health Tracking (BBHT) and Better Brand & Ad Tracking (BBAT).

As a Senior Consultant, you will act as the key strategic partner and will be accountable for the successful integration and value realization of our client’s tracking programs into their organizations. You will blend deep marketing research expertise (informed by the Ehrenberg-Bass Institute school of thought) with exceptional storytelling skills to convert insights into actionable business strategy.

What you will be doing:

  • Strategic Program Leadership and Value Realization
    • Strategic Program Management: Serve as the trusted advisor and lead partner for complex, multi-category, or multi-country tracking programs, maintaining continuous, high-level engagement with key client stakeholders and executives.
    • Research Scoping: Lead discovery sessions to understand and define program needs, scope, objectives, and hypotheses. This includes translating core objectives into research inputs, aligning them with quantilope’s methodology, understanding the brand and categories current situation and setting the customer up for long-term success.
    • Workshop Moderation: Delight customers through expert-led Inspiration Workshops to refine and align pre-study inputs (e.g., category entry points) and Premium Activation Workshops to translate final research findings directly into actionable strategic outcomes for marketing, product, and category workstreams.
    • Change Management: Drive client "buy-in" and organizational change, ensuring the adoption of new, market-leading metrics (e.g., EBI principles) and ensuring successful integration of tracking insights into company strategy.
    • Insights Delivery Excellence: Ensure all program deliverables yield excellent, action-generating insights that are aligned with client business objectives and drive measurable strategic impact.
    • Insights to Action: Provide clear guidance on how to activate insights through our data-driven recommendations, and use key customer touch points to further drive strategic outcomes of our methodology and influence overall brand planning.
  • Client Growth and Commercial Success
    • Upsell Identification: Proactively identify and create new revenue opportunities (e.g., new categories, new markets, or new product features) by demonstrating the platform’s full potential and convincing our customers to expand their partnership through research excellence.
    • Pre-Sales Collaboration: Be prepared to be looped in early on pre‑sales efforts and proof of concept opportunities to establish trust and inform implementation planning, demonstrating expertise in advanced tracking solutions.
    • Executive Presentation: Deliver sophisticated, data-driven presentations to executive audiences, effectively persuading stakeholders and influencing strategic business outcomes.
  • Tracking Innovation and Operational Efficiency
    • Product Feedback Loop: Work in lockstep with our Product team as a beta tester and subject matter expert, providing feedback to support the launch and refinement of new tracking features.
    • Process Scaling: Collaborate with internal partners to define operational mechanisms and work on ways to scale the tracking business through product, AI, or service partner initiatives.
    • GTM Support: Support Go-To-Market teams by contributing success stories, positioning expertise, and participating in external events.

Who you are:

  • You have 5+ years of Brand Health Tracking experience, either working as a client-side researcher, at a market research agency or technology platform.
  • You have an expert understanding of quantitative market research methodologies, particularly continuous brand health and advertising effectiveness measurement.
  • You have demonstrable knowledge of modern marketing science principles (e.g., Ehrenberg-Bass Institute's "How Brands Grow" system) and ability to articulate their commercial value.
  • You have proven ability to build trusted partnerships with senior executive stakeholders, lead workshops, and confidently present and persuade executive-level audiences.
  • You have exceptional analytical capabilities with the ability to synthesize complex, multi-wave data into meaningful, strategic insights and compelling narratives.

Benefits of working at quantilope:

  • Flexible work environment: With flexible PTO, flexible working hours and remote/hybrid opportunities, we believe you can succeed from anywhere. Did we mention that everyone has the opportunity to work abroad for up to 6 weeks per year?
  • Ongoing learning: With our dedicated learning budget for every employee and company-wide workshops with the best in the biz, we believe in providing our employees with all the tools they need to excel.
  • Wellness is key: We offer Private Health Insurance & Pension plan options as well as the support of certified mental health first aiders. We also have Quantiwell days which are global mental health days twice a year where the whole company takes a day for themselves.
  • Diverse & inclusive community: Our team spans the globe, driving diverse ways of working and thinking. With the help of an incredible Community Committee, we are committed to advancing education and awareness.
  • Team bonding: Team offsites, summer and holiday parties.. .where in the world will we bring the team together next? We’re all working hard and know how important it is to have fun along the way.
  • Compensation: 50-65k GBP base + 15% bonus

Senior Consultant, Tracking Strategy & Insights employer: quantilope GmbH

At quantilope, we pride ourselves on being an exceptional employer that fosters a flexible and inclusive work environment, allowing our Senior Consultants to thrive both personally and professionally. With a strong emphasis on ongoing learning, wellness initiatives, and team bonding activities, we ensure that our employees are supported in their growth while enjoying a vibrant company culture. Our unique opportunity for remote work and the chance to work abroad for up to six weeks a year further enhances the appeal of joining our innovative Tracking Strategy & Insights team.

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Contact Details:

quantilope GmbH Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Senior Consultant, Tracking Strategy & Insights

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We think you need these skills to ace Senior Consultant, Tracking Strategy & Insights

Brand Health Tracking
Quantitative Market Research Methodologies
Ehrenberg-Bass Institute Principles
Workshop Facilitation
Strategic Program Management
Client Relationship Management
Data Analysis

Some tips for your application 🫡

Highlight Your Analytical Skills:In the business intelligence field, showcasing your analytical skills is a must. Make sure your CV includes relevant experience with data analysis tools, programming languages like SQL or Python, and any projects where you've interpreted complex data sets to drive business decisions.

Showcase Your Business Acumen:Don't just focus on data; show us how you can apply your insights to real-world business problems. Highlight projects where you made a tangible impact on company performance, and be prepared to explain your thought process in your cover letter.

Tailor Your Documents for Us:When applying for a full-time role at quantilope GmbH, tailor your CV and cover letter to reflect our organisational goals and strategies. Mention specific tools and methodologies that align with what we do—this shows you’ve done your homework and are genuinely interested in our mission!

Include Relevant Certifications:Certifications like Google Data Analytics or similar qualifications can really make you stand out in business intelligence. Include these in your application, as they demonstrate your commitment to the field and your willingness to stay current with industry standards.

How to prepare for a job interview at quantilope GmbH

✨Show off your analytical skills

In a business intelligence role, you're going to need to demonstrate your analytical prowess. Be prepared to discuss specific tools you've used, like SQL, Tableau, or Power BI. Have real-world examples ready where you’ve turned data into actionable insights – this is what makes us shine in interviews!

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Expect some technical questions during the interview that dive deep into your understanding of data modelling and analytics frameworks. Brush up on your knowledge of data warehousing concepts and be ready to tackle any real case scenarios they might present. They’ll want to see how you approach problems using your BI toolkit.

✨Portfolio of Projects

Since it's a full-time role, having a strong portfolio is key! Compile case studies demonstrating your previous projects, preferably showing how your insights led to business improvements. This can help us display how you think through complex datasets and your problem-solving process, which is what employers are keen on seeing.

✨Know their business model

Get familiar with quantilope GmbH’s business model and recent data-driven decisions. Be prepared to discuss how your skills can specifically support their objectives or challenges. Understanding their landscape shows that you’re not just a data buff, but you’re also genuinely interested in how BI can impact their bottom line.