At a Glance
- Tasks: Plan and execute multi-channel campaigns to drive revenue growth and generate high-quality leads.
- Company: Join Quantexa, a diverse tech company focused on collective success and innovation.
- Benefits: Enjoy competitive salary, private healthcare, 25 days leave, and personal development opportunities.
- Other info: Inclusive culture celebrating diversity and offering excellent career growth.
- Why this job: Make an impact in a dynamic environment while collaborating with passionate minds.
- Qualifications: Experience in B2B demand generation and strong analytical skills required.
The predicted salary is between 36000 - 60000 £ per year.
We find, when we come together in the pursuit of excellence, great things happen. And that’s how we do things at Quantexa - together. Our business is data, but our culture is collective. We’re about growth - but not just the bottom line. We create a culture where people feel empowered to do their best work. We might work across continents and time zones, but that doesn’t stop us from collaborating. We’re connected. We celebrate our successes together, and we unite to tackle the challenges. 41% of our colleagues come from an ethnic or religious minority background. We speak over 20 languages across our 47 nationalities, creating a sense of belonging for all.
We are seeking a data-driven and results-oriented Demand Generation Manager to join our Demand Generation & Marketing Operations team. In this role, you will be responsible for planning, executing, and optimizing multi-channel campaigns to generate a high-quality pipeline and drive revenue growth. You will manage our paid media campaigns, own the execution of our Account-Based Marketing (ABM) programs, and support promotional efforts for key events and webinars. The ideal candidate has a deep understanding of B2B marketing, a passion for optimization, and a proven track record of driving measurable results.
What You’ll Be Doing
- Account-Based Marketing (ABM)
- Own implementation, optimization, and reporting of campaigns across ABM platforms including DemandBase, Influ2, Madison Logic etc. for 1:1 and 1:few digital campaigns.
- Report on digital ABM campaign performance to stakeholders with actionable insights.
- Campaign Strategy & Execution
- Plan, launch, and optimize paid campaigns across LinkedIn, Google Ads, and Bing to drive conversions, MQLs, and pipeline.
- Manage A/B testing and audience segmentation to improve CTRs, CPLs, and conversion rates.
- Collaborate with product and corporate marketing, creative studio, and campaign operations to develop compelling ad creatives, landing pages, and nurture sequences.
- Support third-party media buys (content syndication, sponsored newsletters, webinars) and track lead quality and ROI.
- Identify innovative new ways to reach and engage our users.
- Email Marketing & Nurture
- Develop and manage evergreen email nurture programs to engage prospects and align with ongoing ABM initiatives.
- Collaborate with content and industry marketing and marketing operations teams to build, test, and optimize nurture sequences that guide prospects through the buyer journey.
- Report on the performance of email marketing programs and their influence on pipeline.
- Webinar, Event, and Field Campaign Promotion
- Drive registration and engagement for webinars, hosted events, and partner or third-party events through targeted digital campaigns.
- Collaborate with field marketing and events teams to build integrated event promotion plans.
- Support ongoing optimisation of event promotion tactics, using data to guide creative, audience, and timing decisions.
- Operations & Optimisation
- Ensure proper UTM tracking, lead routing, and campaign association for all demand generation campaigns.
- Partner with marketing operations to ensure data hygiene, accurate attribution, and consistent performance reporting.
- Analyse campaign data weekly to identify insights, optimization opportunities, and recommendations for future investments.
- Maintain dashboards for pipeline influence, cost per lead/opportunity, and ROI, surfacing actionable insights for marketing and sales leadership.
- Provide regular campaign updates to stakeholders and post-campaign reports with actionable insights.
Requirements
- Experience in a B2B demand generation or performance marketing role, preferably within the tech or SaaS industry.
- Proven expertise in executing and reporting on ABM strategies using platforms like DemandBase, 6sense, Madison Logic, or Influ2.
- Hands-on experience managing paid advertising campaigns on platforms such as LinkedIn, Google Ads, and Bing.
- Strong analytical skills and the ability to translate data into actionable insights and strategic recommendations.
- Familiarity with marketing automation and CRM systems, HubSpot and Salesforce experience a plus.
- Excellent collaboration and communication skills, with the ability to work effectively across multiple teams.
- A proactive and detail-oriented approach to project management.
Benefits
- Competitive salary & company bonus
- Private healthcare, life insurance & income protection
- CycleScheme & TechScheme
- Free Calm app subscription (#1 app for meditation, relaxation & sleep)
- Pension scheme with 6% company contribution (when you contribute 3%)
- 25 days annual leave (plus the option to buy up to 5 extra days) + your birthday off
- Ongoing personal development opportunities
- WeWork office space & company-wide socials
Our mission
We have one mission. To help businesses grow. To make data easier. And to make the world a better place. We’re not a start-up. Not anymore. But we’ve not been around that long either. What we are is a collection of bright, passionate minds harnessing complexities and helping our clients and their communities. One culture, made of many. Heading in one direction - the future.
It’s All About You
Quantexa is proud to be an Equal Opportunity Employer. We’re dedicated to creating an inclusive and diverse work environment, where everyone feels welcome, valued, and respected. We want to hear from people who are passionate about their work and align with our values. Qualified applications will receive consideration for employment without regard to their race, colour, ancestry, religion, national origin, sex, sexual orientation, gender identity, age, citizenship, marital, disability, or veteran status. Whoever you are, if you’re a curious, caring, and authentic human being who wants to help push the boundaries of what’s possible, we want to hear from you.
Internal pay equity across departments is crucial to our global compensation philosophy. Grade level and salary ranges are determined through interviews and a review of experience, education, training, knowledge, skills, and abilities of the applicant, equity with other team members, and alignment with market data.
Quantexa is committed to providing reasonable accommodations in our talent acquisition processes. If you require support, please inform our Talent Acquisition Team.
Start. don’t stop - Apply
Demand Generation Manager in London employer: Quantexa
At Quantexa, we pride ourselves on fostering a collaborative and inclusive work culture that empowers our employees to excel. As a Demand Generation Manager, you will benefit from competitive salaries, comprehensive healthcare, and ongoing personal development opportunities, all while working in a vibrant WeWork office space. Join us in our mission to make data easier and help businesses grow, surrounded by a diverse team that celebrates success together.
StudySmarter Expert Advice🤫
We think this is how you could land Demand Generation Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn, attend webinars, and join relevant groups. The more connections you make, the better your chances of landing that Demand Generation Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your successful campaigns. This will give potential employers a taste of what you can bring to the table and how you can drive results.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their values and be ready to discuss how your experience aligns with their mission. Remember, they want someone who fits into their collective culture!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team at Quantexa.
We think you need these skills to ace Demand Generation Manager in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the role shine through! We want to see that you’re genuinely excited about the opportunity to be a Demand Generation Manager and how your skills align with our mission.
Tailor Your Experience:Make sure to highlight your relevant experience in B2B marketing and demand generation. We love seeing specific examples of how you've driven results in previous roles, especially with ABM strategies and paid media campaigns.
Be Data-Driven:Since this role is all about optimising campaigns based on data, don’t forget to mention your analytical skills! Share how you've used data to inform decisions and improve campaign performance in the past.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Quantexa
✨Know Your ABM Platforms
Make sure you’re well-versed in the ABM platforms mentioned in the job description, like DemandBase and Madison Logic. Prepare to discuss your experience with these tools and how you've used them to drive results in past campaigns.
✨Showcase Your Data Skills
Since this role is all about data-driven decisions, be ready to share specific examples of how you've analysed campaign performance and translated that data into actionable insights. Bring along any relevant metrics or reports to back up your claims.
✨Collaborative Spirit
Quantexa values collaboration, so highlight your teamwork experiences. Think of examples where you’ve worked across different teams to achieve a common goal, especially in marketing or campaign execution.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific challenges in demand generation. Practice articulating your thought process and strategies for optimising campaigns, managing budgets, and improving lead quality.
