Demand Generation Manager

We are seeking a data-driven and results-oriented Demand Generation Manager to join our Demand Generation & Marketing Operations team. In this role, you will be responsible for planning, executing, and optimizing multi-channel campaigns to generate a high-quality pipeline and drive revenue growth. You will manage our paid media campaigns, own the execution of our Account-Based Marketing (ABM) programs, and support promotional efforts for key events and webinars. The ideal candidate has a deep understanding of B2B marketing, a passion for optimization, and a proven track record of driving measurable results.

What you'll be doing

• Account-Based Marketing (ABM)
  • Own implementation, optimization, and reporting of campaigns across ABM platforms including DemandBase, Influ2, Madison Logic, etc. for 1:1 and 1:few digital campaigns.
  • Report on digital ABM campaign performance to stakeholders with actionable insights.
• Campaign Strategy & Execution
  • Plan, launch, and optimize paid campaigns across LinkedIn, Google Ads, and Bing to drive conversions, MQLs, and pipeline.
  • Manage A/B testing and audience segmentation to improve CTRs, CPLs, and conversion rates.
  • Collaborate with product, corporate marketing, creative studio, and campaign operations to develop compelling ad creatives, landing pages, and nurture sequences.
  • Support third-party media buys (content syndication, sponsored newsletters, webinars) and track lead quality and ROI.
  • Identify innovative new ways to reach and engage our users.
• Email Marketing & Nurture
  • Develop and manage evergreen email nurture programs to engage prospects and align with ongoing ABM initiatives.
  • Collaborate with content and industry marketing and marketing operations teams to build, test, and optimize nurture sequences that guide prospects through the buyer journey.
  • Report on the performance of email marketing programs and their influence on pipeline.
• Webinar, Event, and Field Campaign Promotion
  • Drive registration and engagement for webinars, hosted events, and partner or third-party events through targeted digital campaigns.
  • Collaborate with field marketing and events teams to build integrated event promotion plans.
  • Support ongoing optimisation of event promotion tactics, using data to guide creative, audience, and timing decisions.
• Operations & Optimisation
  • Ensure proper UTM tracking, lead routing, and campaign association for all demand generation campaigns.
  • Partner with marketing operations to ensure data hygiene, accurate attribution, and consistent performance reporting.
  • Analyse campaign data weekly to identify insights, optimisation opportunities, and recommendations for future investments.
  • Maintain dashboards for pipeline influence, cost per lead/opportunity, and ROI, surfacing actionable insights for marketing and sales leadership.
  • Provide regular campaign updates to stakeholders and post-campaign reports with actionable insights.

What you'll bring

• Experience in a B2B demand generation or performance marketing role, preferably within the tech or SaaS industry.
• Proven expertise in executing and reporting on ABM strategies using platforms like DemandBase, 6sense, Madison Logic, or Influ2.
• Hands‐on experience managing paid advertising campaigns on platforms such as LinkedIn, Google Ads, and Bing.
• Strong analytical skills and the ability to translate data into actionable insights and strategic recommendations.
• Familiarity with marketing automation and CRM systems, HubSpot and Salesforce experience a plus.
• Excellent collaboration and communication skills, with the ability to work effectively across multiple teams.
• A proactive and detail‐oriented approach to project management.

Our perks and quirks

• Competitive salary & company bonus
• Private healthcare, life insurance & income protection
• Cycle Scheme & Tech Scheme
• Free Calm app subscription (#1 app for meditation, relaxation & sleep)
• Pension scheme with 6% company contribution (when you contribute 3%)
• 25 days annual leave (plus the option to buy up to 5 extra days) + your birthday off!
• Ongoing personal development opportunities
• WeWork office space & company‐wide socials

Our mission

We have one mission. To help businesses grow. To make data easier. And to make the world a better place. We're not a start‐up. Not anymore. But we've not been around that long either. What we are is a collection of bright, passionate minds harnessing complexities and helping our clients and their communities. One culture, made of many. Heading in one direction – the future.

It's all about you

Quantexa is proud to be an Equal Opportunity Employer. We're dedicated to creating an inclusive and diverse work environment, where everyone feels welcome, valued, and respected. We want to hear from people who are passionate about their work and align with our values. Qualified applications will receive consideration for employment without regard to their race, colour, ancestry, religion, national origin, sex, sexual orientation, gender identity, age, citizenship, marital, disability, or veteran status. Whoever you are, if you're a curious, caring, and authentic human being who wants to help push the boundaries of what's possible, we want to hear from you.

Internal pay equity across departments is crucial to our global compensation philosophy. Grade level and salary ranges are determined through interviews and a review of experience, education, training, knowledge, skills, and abilities of the applicant, equity with other team members, and alignment with market data.

Quantexa is committed to providing reasonable accommodations in our talent acquisition processes. If you require support, please inform our Talent Acquisition Team.