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- Tasks: Lead partner marketing strategies and campaigns across EMEA to drive growth and engagement.
- Company: Qualys is a dynamic tech company focused on innovation and teamwork in cybersecurity.
- Benefits: Enjoy a full-time role with opportunities for remote work and professional development.
- Why this job: Join a fast-paced environment where your marketing skills can make a real impact.
- Qualifications: 7+ years in B2B tech marketing, strong project management, and excellent communication skills required.
- Other info: Collaborate with diverse teams and stay ahead of industry trends.
The predicted salary is between 43200 - 72000 £ per year.
Join to apply for the Senior Partner Marketing Manager, EMEA role at Qualys. Come work at a place where innovation and teamwork come together to support the most exciting missions in the world!
We are looking for a Senior Partner Marketing Manager to define and execute partner marketing and demand generation with our EMEA channel partners, including VARs, MSSPs, MSPs, GSIs, and Distributors. This role will report to the Global Director of Partner Marketing and work alongside the EMEA Partner Sales team with a focus on defining and implementing joint marketing to and with partners, think strategically about where to invest resources, and gain satisfaction from driving marketing campaigns to deliver on business outcomes.
Job Responsibilities:
- Partner Strategy & Management: Design and implement targeted partner marketing strategies to drive growth and strengthen relationships with EMEA partners. Activate global joint partner marketing plans and campaigns across the Geo and align with regional field marketing teams for local execution.
- Campaign Development & Execution: Create, launch, and optimize joint marketing campaigns, including digital, events, content, and social media initiatives. Develop detailed campaign project plans, including campaign goals, messaging, call to action, marketing distribution channels, follow-up activities, and success metrics.
- Content Creation: Lead the development of joint messaging and co-marketing content such as case studies, whitepapers, webinars, and promotional materials in collaboration with the Qualys Product Marketing team.
- Performance Tracking: Forecast, measure, and analyze the effectiveness of partner marketing programs, utilizing data-driven insights to refine strategies, improve ROI, and provide detailed reports to internal stakeholders and partners.
- Event Coordination: Oversee and coordinate partner-related events across EMEA, including conferences, regional events, training workshops etc. Ensure successful execution and measurable impact.
- Cross-Functional Collaboration: Engage with Sales, Product, and Marketing teams to ensure alignment with broader company objectives and messaging, to amplify our partner strategy, grow pipeline through partners, and support 'to', 'through' and 'with' partner programs.
- Market Research: Stay informed about EMEA industry trends, competitive activities, and market conditions to enhance marketing strategies and identify growth opportunities.
Qualifications:
- 7+ years of experience in fast growth B2B enterprise technology company.
- Proven track record of successfully launching and building partner marketing programs and campaigns.
- Experience in planning and executing demand generation tactics such as partner webinars, newsletters, tradeshows, email campaigns, scale campaigns etc.
- Familiarity with marketing tools like Marketo, Tableau, Salesforce, and 6sense.
- Excellent collaboration skills to influence and project management across multiple teams and work streams.
- Exceptional strategic thinking skills, enabling data-driven decision-making.
- Proficiency in translating marketing efforts into measurable business impact and outcomes.
- Strong organizational skills with keen attention to detail for effective project management.
- Excellent written and verbal communication skills.
- Thrives in a high energy, fast growth environment.
- BA in Business, Marketing, or equivalent.
Senior Partner Marketing Manager, EMEA employer: Qualys
Contact Detail:
Qualys Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Partner Marketing Manager, EMEA
✨Tip Number 1
Network with professionals in the B2B technology sector, especially those who have experience in partner marketing. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends.
✨Tip Number 2
Familiarise yourself with the specific marketing tools mentioned in the job description, such as Marketo and Salesforce. Consider taking online courses or certifications to enhance your skills and demonstrate your commitment to the role.
✨Tip Number 3
Research Qualys and its partner ecosystem thoroughly. Understanding their current strategies and recent campaigns will help you tailor your discussions during interviews and show that you're genuinely interested in contributing to their success.
✨Tip Number 4
Prepare to discuss your past experiences in launching successful partner marketing programmes. Be ready to share specific examples of how you've driven growth and strengthened relationships with partners in previous roles.
We think you need these skills to ace Senior Partner Marketing Manager, EMEA
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in partner marketing and demand generation. Use specific examples that demonstrate your success in similar roles, particularly in the B2B technology sector.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and the company. Mention your strategic thinking skills and how you can contribute to Qualys' partner marketing initiatives in the EMEA region.
Highlight Relevant Skills: Emphasise your familiarity with marketing tools like Marketo and Salesforce, as well as your ability to analyse data for performance tracking. This will show that you are equipped to handle the responsibilities outlined in the job description.
Showcase Collaboration Experience: Provide examples of how you've successfully collaborated with cross-functional teams in previous roles. This is crucial for the Senior Partner Marketing Manager position, as it requires working closely with Sales, Product, and Marketing teams.
How to prepare for a job interview at Qualys
✨Understand the Partner Landscape
Before your interview, research the EMEA partner ecosystem relevant to Qualys. Familiarise yourself with VARs, MSSPs, MSPs, GSIs, and Distributors. This knowledge will help you demonstrate your understanding of the market and how you can contribute to their partner marketing strategies.
✨Showcase Your Campaign Successes
Prepare specific examples of successful partner marketing campaigns you've led in the past. Be ready to discuss the strategies you implemented, the challenges you faced, and the measurable outcomes. This will highlight your experience and ability to drive results.
✨Emphasise Collaboration Skills
Given the cross-functional nature of the role, be prepared to discuss how you've effectively collaborated with sales, product, and marketing teams in previous positions. Highlight any specific projects where teamwork was crucial to success.
✨Demonstrate Data-Driven Decision Making
Qualys values data-driven insights, so be ready to talk about how you've used analytics to inform your marketing strategies. Discuss tools you've used, such as Marketo or Salesforce, and how you've measured campaign effectiveness to refine your approach.
