At a Glance
- Tasks: Lead go-to-market strategies for innovative cybersecurity solutions across EMEA.
- Company: Join a pioneering tech firm shaping the future of proactive security.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Exciting role with high visibility and career advancement potential.
- Why this job: Make a real impact in cybersecurity while collaborating with global teams.
- Qualifications: 10+ years in product management or marketing, preferably in security.
The predicted salary is between 100000 - 150000 £ per year.
Come work at a place where innovation and teamwork come together to support the most exciting missions in the world! Come join the team defining what proactive cyber risk management looks like in the age of Frontier AI. Qualys is defining the future of proactive security with its Risk Operations Center vision — empowering organizations worldwide to identify, prioritize, and eliminate cyber risk across their entire digital infrastructure. The Qualys Enterprise TruRisk Platform is the world's most comprehensive unified risk management platform, trusted by the most security-conscious organizations on the planet.
We are looking for an experienced product management and marketing leader to own go-to-market execution for the full Qualys portfolio across Europe and the Middle East. In this role, you will develop deep regional market expertise, build content and messaging aligned to local regulations and compliance requirements, and serve as the voice of the region in shaping product roadmap priorities. This is a high-impact, highly cross-functional role. You will work closely with global Product Management, Product Marketing, and Sales teams to drive revenue, win customers, and accelerate pipeline across EMEA.
What You'll Be Doing
- Go-to-Market Ownership
- Serve as the GTM owner for Qualys solutions in EMEA — constantly identifying opportunities to grow revenue, win new customers, and unlock new monetization avenues.
- Conduct regular business analysis of product revenue in partnership with PM, Sales, and Leadership; track and report on cross-sell, upsell, expansion, and renewal metrics, and present improvement plans to leadership.
- Pipeline & Demand Generation
- Partner with the Marketing team to develop campaign ideas that generate pipeline and accelerate deals, providing content and subject matter expertise throughout.
- Create thought leadership content across formats — white papers, webinars, executive presentations, email programs, and more.
- Messaging & Competitive Intelligence
- Develop compelling, defensible, and commercially grounded messaging for the EMEA market.
- Research the competitive landscape, build positioning strategies, and produce sales-ready competitive intelligence that equips the field to win.
- Sales Enablement & Customer Engagement
- Build and maintain a strong library of sales enablement collateral, including customer-facing presentation decks, demo scripts, and solution briefs.
- Partner with Product Management and technical teams to develop compelling, regionally relevant product demonstrations.
- Cultivate relationships with customers to gather feedback, surface pain points, and translate regional insights into actionable product requirements.
What We're Looking For
- Bachelor's degree in science, technology, or engineering; MBA or equivalent experience preferred.
- 10+ years of experience across product management, product marketing, or solutions engineering, with a consistent focus on security products and solutions.
- Demonstrated success launching security products and driving measurable revenue growth.
- Strong grasp of the cybersecurity landscape and genuine passion for working at the intersection of product, sales, and customers.
- Track record of producing high-quality external-facing and sales enablement content.
- Ability to deliver polished, compelling product and solution demonstrations.
- Excellent written and verbal communication skills, with experience in executive presentations and public speaking.
- Comfort with ambiguity; a bias toward experimentation, data-driven decision-making, and continuous improvement.
- Proven ability to translate complex technology into clear, audience-appropriate narratives — for technical buyers, business executives, and everyone in between.
Director, Product Management & Marketing, EMEA employer: Qualys
Qualys is an exceptional employer that fosters a culture of innovation and collaboration, making it an ideal place for professionals passionate about cybersecurity. With a strong focus on employee growth, Qualys offers numerous opportunities for career advancement and skill development, all while working in the vibrant EMEA region. The company's commitment to proactive security and its cutting-edge Risk Operations Center vision ensures that employees are at the forefront of industry advancements, contributing to meaningful missions that protect organizations worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Product Management & Marketing, EMEA
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their mission and how they fit into the cybersecurity landscape. This will help you tailor your responses and show that you're genuinely interested in what they do.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online platforms to get comfortable with common questions. The more you practice, the more confident you'll feel when it’s time to shine in front of the hiring team.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. Plus, it shows your enthusiasm for the role. And remember, check out our website for more opportunities that match your skills!
We think you need these skills to ace Director, Product Management & Marketing, EMEA
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role. Highlight your experience in product management and marketing, especially in the cybersecurity space. We want to see how your background aligns with our mission at Qualys!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about proactive cyber risk management and how you can contribute to our team. Be genuine and let your personality come through.
Showcase Your Achievements:Don’t just list your responsibilities; show us what you've accomplished! Use metrics and specific examples to demonstrate how you've driven revenue growth or launched successful products in the past.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Qualys
✨Know Your Product Inside Out
Before the interview, make sure you have a deep understanding of Qualys' products and their unique selling points. Familiarise yourself with the EMEA market specifics and how Qualys addresses regional challenges. This will help you articulate your vision for go-to-market strategies effectively.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to drive decisions in previous roles. Bring examples of business analyses you've conducted, particularly around revenue growth and customer engagement. Highlighting your ability to track metrics and present improvement plans will resonate well with the interviewers.
✨Demonstrate Thought Leadership
Think about how you can contribute to Qualys' thought leadership in cybersecurity. Prepare ideas for content you could create, such as white papers or webinars, that align with their mission. Showing that you can generate innovative campaign ideas will set you apart from other candidates.
✨Prepare for Cross-Functional Collaboration
Since this role involves working closely with various teams, be ready to discuss your experience in cross-functional collaboration. Share specific examples of how you've successfully partnered with product management, sales, and marketing teams to achieve common goals. This will demonstrate your ability to thrive in a highly collaborative environment.
