At a Glance
- Tasks: Lead go-to-market strategies for innovative cybersecurity solutions across Europe and the Middle East.
- Company: Join a pioneering tech firm shaping the future of proactive cyber risk management.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Dynamic role with a focus on innovation and customer engagement.
- Why this job: Make a real impact in cybersecurity while collaborating with global teams on exciting projects.
- Qualifications: 10+ years in product management or marketing, preferably in security solutions.
The predicted salary is between 80000 - 100000 £ per year.
Come work at a place where innovation and teamwork come together to support the most exciting missions in the world!
Come join the team defining what proactive cyber risk management looks like in the age of Frontier AI. Qualys is defining the future of proactive security with its Risk Operations Center vision — empowering organizations worldwide to identify, prioritize, and eliminate cyber risk across their entire digital infrastructure. The Qualys Enterprise TruRisk Platform is the world's most comprehensive unified risk management platform, trusted by the most security-conscious organizations on the planet.
We are looking for an experienced product management and marketing leader to own go-to-market execution for the full Qualys portfolio across Europe and the Middle East. In this role, you will develop deep regional market expertise, build content and messaging aligned to local regulations and compliance requirements, and serve as the voice of the region in shaping product roadmap priorities. This is a high-impact, highly cross-functional role. You will work closely with global Product Management, Product Marketing, and Sales teams to drive revenue, win customers, and accelerate pipeline across EMEA.
What You'll Be Doing- Go-to-Market Ownership: Serve as the GTM owner for Qualys solutions in EMEA — constantly identifying opportunities to grow revenue, win new customers, and unlock new monetization avenues.
- Conduct regular business analysis of product revenue in partnership with PM, Sales, and Leadership; track and report on cross-sell, upsell, expansion, and renewal metrics, and present improvement plans to leadership.
- Pipeline & Demand Generation: Partner with the Marketing team to develop campaign ideas that generate pipeline and accelerate deals, providing content and subject matter expertise throughout.
- Create thought leadership content across formats — white papers, webinars, executive presentations, email programs, and more.
- Messaging & Competitive Intelligence: Develop compelling, defensible, and commercially grounded messaging for the EMEA market.
- Research the competitive landscape, build positioning strategies, and produce sales-ready competitive intelligence that equips the field to win.
- Sales Enablement & Customer Engagement: Build and maintain a strong library of sales enablement collateral, including customer-facing presentation decks, demo scripts, and solution briefs.
- Partner with Product Management and technical teams to develop compelling, regionally relevant product demonstrations.
- Cultivate relationships with customers to gather feedback, surface pain points, and translate regional insights into actionable product requirements.
- Bachelor's degree in science, technology, or engineering; MBA or equivalent experience preferred.
- 10+ years of experience across product management, product marketing, or solutions engineering, with a consistent focus on security products and solutions.
- Demonstrated success launching security products and driving measurable revenue growth.
- Strong grasp of the cybersecurity landscape and genuine passion for working at the intersection of product, sales, and customers.
- Track record of producing high-quality external-facing and sales enablement content.
- Ability to deliver polished, compelling product and solution demonstrations.
- Excellent written and verbal communication skills, with experience in executive presentations and public speaking.
- Comfort with ambiguity; a bias toward experimentation, data-driven decision-making, and continuous improvement.
- Proven ability to translate complex technology into clear, audience-appropriate narratives — for technical buyers, business executives, and everyone in between.
Dir, Product Marketing employer: Qualys
Qualys is an exceptional employer that fosters a culture of innovation and collaboration, making it an ideal place for professionals passionate about cybersecurity. With a strong focus on employee growth, the company offers extensive opportunities for career advancement and skill development, particularly in the dynamic EMEA market. Employees benefit from a supportive work environment that encourages creativity and proactive problem-solving, all while contributing to meaningful missions in the realm of cyber risk management.
StudySmarter Expert Advice🤫
We think this is how you could land Dir, Product Marketing
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Show us you know what we do and how you can contribute to our mission. Tailor your answers to reflect our values and goals.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online platforms. The more comfortable you are, the better you’ll perform when it counts.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can keep you top of mind and show us you’re genuinely interested in the role.
We think you need these skills to ace Dir, Product Marketing
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Dir, Product Marketing role. Highlight your experience in product management and marketing, especially in the cybersecurity space. We want to see how your skills align with our mission at Qualys!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about proactive cyber risk management and how your background makes you the perfect fit for our team. Keep it engaging and relevant to the job description.
Showcase Your Achievements:When detailing your experience, focus on specific achievements that demonstrate your ability to drive revenue and customer engagement. Numbers speak volumes, so don’t shy away from sharing metrics that highlight your success!
Apply Through Our Website:We encourage you to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people. We can’t wait to hear from you!
How to prepare for a job interview at Qualys
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand Qualys' products and their unique selling points. Familiarise yourself with the latest trends in cybersecurity and how Qualys fits into that landscape. This will help you articulate your thoughts clearly and show your genuine interest in the role.
✨Prepare for Scenario-Based Questions
Expect to face scenario-based questions that assess your problem-solving skills and strategic thinking. Think of examples from your past experiences where you've successfully launched a product or driven revenue growth. Be ready to discuss the challenges you faced and how you overcame them.
✨Showcase Your Communication Skills
As a Director of Product Marketing, strong communication is key. Prepare to demonstrate your ability to convey complex ideas simply and effectively. You might be asked to present a mock product demo or create a messaging strategy on the spot, so practice articulating your thoughts clearly and confidently.
✨Engage with the Interviewers
Interviews are a two-way street! Prepare thoughtful questions about the company's vision, team dynamics, and future product strategies. Engaging with the interviewers not only shows your enthusiasm but also helps you gauge if the company culture aligns with your values.
