Start: Immediately | Level: Intermediate/Senior | Location: Netherlands, UK or Germany, remote | Type: Full-time (40h/week)
ESN is expanding its B2B footprint across Europe. This role bridges the gap between brand and commerce — translating ESN's German go-to-market playbook into market-specific strategies that give our international sales teams a clear brief: where to play, how to win, and what to bring.
Reporting into the Head of International for ESN, you'll own the commercial framework for new markets including Switzerland, France, Italy, and the UK, working in close partnership with local sales leads and the brand team in Germany.
This role requires flexibility to travel between the international markets of ESN within Europe and regular visits (around 1-2x times/month) in the Headquarter in Hamburg, Germany.
Your mission
- You define market entry strategies by deciding where ESN wins in each market—across channels, key accounts, and categories—while adapting the German playbook to local dynamics
- You curate the A-assortment by building and maintaining a focused, high-impact product portfolio that balances hero SKUs with local market and retailer needs
- You set promotional guardrails by defining pricing, promotion depth, and trade investment to protect brand equity while enabling commercial success
- You develop in-store activation playbooks by creating scalable, channel-specific toolkits that sales teams can execute easily across markets
- You enable sales teams by translating strategy into clear, actionable materials such as sell-in decks, assortment rationale, and promotional frameworks
- You track and drive performance by defining relevant KPIs (e.g. distribution, sell-through, promo ROI) and establishing a clear review cadence across markets
- You ensure brand alignment with Germany by acting as the key interface between the core DE team and international markets—translating strategy without reinventing it
Your experience & skills
- You bring 8+ years of experience across key
Remote International Commercial Strategy Lead (gn) - ESN in Huddersfield employer: Quality Group
ESN is an exceptional employer that fosters a dynamic and collaborative work culture, empowering employees to drive impactful commercial strategies across Europe. With a focus on professional growth, team members benefit from flexible remote working arrangements and opportunities for international travel, enhancing both personal and career development. Join us in a role that not only bridges brand and commerce but also allows you to make a meaningful contribution to our expanding B2B footprint in diverse markets.
