At a Glance
- Tasks: Drive trade marketing strategies and execute impactful campaigns in the UK market.
- Company: Leading poultry and value-added food products company with a dynamic culture.
- Benefits: Competitive salary, career growth opportunities, and a collaborative work environment.
- Other info: Opportunity to travel within the UK and gain valuable industry experience.
- Why this job: Make a real impact in trade marketing while working with top brands and partners.
- Qualifications: 3+ years in Trade Marketing or related fields, strong analytical and communication skills.
The predicted salary is between 50000 - 60000 £ per year.
One of the leaders in the poultry and value-added food products market is looking for a Trade Marketing Specialist for the UK market.
The role is commercial and execution-oriented
the successful candidate will support the UK CBD team by converting market and customer insights into trade activations, customer arguments, promotional mechanics, product launch support and measurable ROI.
This is not a classic brand-only marketing role.
The person should work close to CBD, customers and distributors, with a strong understanding of trade spend, gross-to-net thinking, customer activation, channel priorities and promo effectiveness.
- Main Responsibilities
- Develop and execute the UK trade marketing plan aligned with sales targets, channel priorities, customer plans and product launch roadmap.
- Support UK CBD teams with customer presentations, trade stories, product arguments, competitor insights and activation proposals.
- Plan and execute trade marketing campaigns, customer activations, promotional mechanics, listing support, sampling, trade shows and POS/customer materials.
- Manage trade marketing budgets, ensuring transparent approval, tracking and cost-effective use of resources.
- Distinguish trade marketing investment from commercial discounts and support the team in evaluating gross-to-net impact.
- Prepare pre- and post-promotion analysis: expected uplift, actual sales impact, margin effect, ROI, learnings and recommendations.
- Monitor UK FMCG market dynamics: customer/channel trends, competitor prices, promotions, assortment, private label activity and category developments.
- Build and maintain effective working relationships with key trade partners, distributors, wholesalers, foodservice partners and customer teams where relevant.
- Coordinate with cross-functional teams including Sales, Marketing, Finance, Supply Chain and Demand Planning to ensure seamless execution and availability.
- Provide training and practical support to sales teams on trade marketing tools, promo mechanics, customer materials and post-evaluation discipline.
- Stay updated on UK market trends and best practices in trade marketing to drive continuous improvement.
- Required Experience and Skills
- 3+ years of proven experience in Trade Marketing, Category Management, Shopper Marketing, Sales Support or Customer Activation within FMCG.
- Experience in the UK market is strongly preferred; experience with retail, wholesale / cash & carry, foodservice, QSR or distributors is an advantage.
- Food category experience is preferred; chilled/frozen food, meat, poultry, ready meals or value-added food experience is a strong advantage.
- Strong commercial mindset and understanding of promotions, trade terms, customer investment, gross-to-net, margin and ROI.
- Strong analytical skills: confident user of Excel; Power BI, Nielsen/Kantar/Circana/IRI or customer portal experience is an advantage.
- Ability to manage budgets, track spend and prepare clear pre-/post-activity evaluation.
- Strong presentation and communication skills; ability to translate data into simple customer stories and commercial arguments.
- Self-starter with high ownership, hands‑on mentality and ability to work under pressure with a high level of autonomy.
- Excellent stakeholder management and interpersonal skills; comfortable working with sales, finance, marketing and supply chain.
- Bachelor’s degree in Marketing, Business Administration, Economics or a related field.
- Eligibility to work in the UK or clear ability to obtain the required work authorisation.
- Fluent English speaking and writing skills.
- Willingness and ability to travel within the UK and occasionally internationally when required.
- Nice‑to‑Have Experience
- Experience with both branded and private label categories.
- Experience working for an international supplier or import/export business.
- Experience supporting product launches, tenders, new listings or customer JBPs.
- Knowledge of chilled and frozen supply chain constraints and how they affect commercial activation.
- Previous cooperation with UK grocery, wholesale, foodservice or QSR customers.
- Location
If you’re ready to drive growth through impactful trade marketing and partner collaboration, we’d love to hear from you.
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Shopper Marketing Executive in Welwyn Garden City employer: Qualiko (MHP Trade Europe)
Qualiko (MHP Trade Europe) is an exceptional employer that fosters a dynamic and collaborative work culture, where innovation and creativity are highly valued. Employees benefit from comprehensive training and development opportunities, ensuring continuous growth in their careers while working closely with key stakeholders in the UK market. With a focus on impactful trade activations and measurable results, this role offers a unique chance to make a significant contribution in a thriving environment.
Contact Details:
Qualiko (MHP Trade Europe) Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Shopper Marketing Executive in Welwyn Garden City
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We think you need these skills to ace Shopper Marketing Executive in Welwyn Garden City
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Qualiko (MHP Trade Europe). Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
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How to prepare for a job interview at Qualiko (MHP Trade Europe)
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As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
