Senior Marketing Executive in London

This position offers a hybrid work model, allowing flexibility between working from home and our office. Typically, employees are expected to work 2 days in the office per week.

At QS, we believe that work should empower you. That’s why we foster a flexible working environment that encourages every employee to own their career whilst thriving personally and professionally. Our company values underpin everything we do – we collaborate, respect and support each other.

It’s our mission to empower motivated people around the world to fulfil their potential through higher education, ensuring that everyone has access to opportunities that change lives. Our diversity makes us stronger. By sharing our experiences, we learn from one another and achieve more together, driving progress across the sector.

As a Senior Marketing Executive, this is what you’ll be doing:

• Turn audience insight into timely, useful communications for 13 conferences and summits and our publication portfolio, including Midweek Brief, QS NewsBites and QS Insights Magazine.
• Connect strategy with delivery: building emails and audience segments in HubSpot, creating dashboards, briefing creative and paid-media activity, and coordinating colleagues across Content, Social, PPC, Creative, Events and Delegate Sales.
• This is a hands-on role for someone who enjoys moving between strategic campaign planning and detailed execution.

Role responsibilities:

• Campaign ownership: Own integrated marketing planning and delivery across 13 conferences and summits and recurring publications, balancing portfolio priorities, registration goals and audience needs.
• Email marketing: Plan, build, schedule, test and optimise responsive emails in HubSpot, including personalisation, links, mobile rendering, accessibility, consent and deliverability checks.
• Audience segmentation: Build reusable active and static lists using combinations of contact and company data, interests, geography, job role and seniority, lifecycle, event history, form activity, page and email engagement, and recency; apply exclusions and suppression rules accurately.
• Dashboards and insight: Create and maintain HubSpot dashboards and reports covering email, audience growth, registrations and sources, website and landing-page conversion, PPC, cost per lead or registration, and campaign readiness; turn findings into clear recommendations and tests.
• Creative and content briefing: Develop clear, original briefs for Content, Creative, Social and PPC, defining the objective, audience insight, proposition, message hierarchy, deliverables, specifications, call to action, timings and success measures.
• PPC and channel coordination: Partner with paid-media and social specialists on targeting, messaging, creative, landing pages and UTM tracking; review performance and recommend practical improvements.
• Event and delegate communications: Manage event communications across Cvent or similar platforms, event apps, websites and email journeys, including launch, speaker and sponsor, visa, venue, weeks-to-go, survey and post-event activity.
• CRM and audience growth: Maintain data hygiene, list quality, audience growth and enrichment, and use survey and engagement data to support retention, future-event marketing and ROI reporting.
• Hands-on delivery: Complete detailed operational tasks such as email assembly, list building, link checks, tracker updates, asset follow-up, folder administration and reporting while contributing to campaign strategy.
• Cross-team collaboration: Work closely with Content, Social, PPC, Creative, Events and Sales teams to coordinate assets, approvals, deadlines and readiness; identify risks early and solve problems constructively.
• Responsible AI use: Form an independent point of view and a sound brief before using ChatGPT or other generative AI; use AI to accelerate ideation, drafting, analysis and QA while challenging outputs, verifying facts and logic, protecting data and retaining final accountability.

Key skills and experience:

• Strong hands-on HubSpot capability, including the email builder, forms, properties, active and static lists, multi-field segmentation, exclusions and suppressions, dashboards and reporting.
• Proven ability to build and quality-assure responsive, personalised emails and diagnose deliverability, engagement and conversion issues.
• Ability to translate complex audience criteria and contact behaviours into clear, accurate segment logic, including consent and suppression requirements.
• Strong analytical and critical-thinking skills: you frame problems, test assumptions, interpret incomplete or conflicting information, explain trade-offs and recommend evidence-based action.
• Ability to develop useful creative and campaign briefs independently, combined with an innovative and practical approach to problem solving.
• Confident, responsible use of ChatGPT or comparable generative AI, with disciplined prompting, verification, iteration, privacy judgement and ownership of the final output.
• Working knowledge of integrated digital marketing, including email, PPC, social, landing pages, conversion metrics and UTM tracking.

Useful, but not essential:

• Experience marketing to higher-education audiences, institutions or sector partners.
• Experience with conferences or summits, delegate communications, Cvent or event apps, publications or newsletters.

QS is the world leader in higher education services, analytics, insights and intelligence. From consultancy to student mobility, academic partnerships to branding solutions, our services power both institutional and individual success.

We take investing in our people very seriously. As standard you will have:

• Competitive base salary
• Access to an annual bonus scheme (for qualifying roles only)
• 25 days annual leave, plus bank holidays – increasing to 27 days after 5 years
• Access to a Buy Holiday scheme allowing you to buy up to 5 additional holiday days per year
• Enhanced maternity and paternity leave
• Generous pension through Royal London
• Comprehensive private medical insurance and wellness scheme through Vitality
• Cycle to work scheme
• A vibrant social environment and multicultural and multinational culture

Outside of these standard benefits we also offer resources to allow professional growth and wellness initiatives to nurture a healthy mindset:

• Free subscription to the Calm App – the #1 app for sleep, meditation, and relaxation
• A focus on welfare which is led by our global wellness team, with mental health first aiders globally
• Access to a variety of diversity and inclusion initiatives and groups
• Strong recognition and reward programs – including a peer-to-peer recognition platform, quarterly and annual QS Applaud Awards, Connect with your Career annual PD event
• Support for volunteering and study leave
• Free subscription to LinkedIn learning – with over 5000 courses and programmes at your fingertips
• Options to join our outstanding global Mentorship programme

QS Quacquarelli Symonds is proud to be a fair and equal organisation where everyone has the same opportunity to achieve their full potential, irrespective of their background or personal attributes. We celebrate our diversity and believe through sharing our experiences we can learn from one another, be stronger together, and enable our business to thrive.