PPC Strategist in London

This position offers a hybrid work model, allowing flexibility between working from home and our office. Typically, employees are expected to work 2 days in the office per week.

At QS, we believe that work should empower you. That’s why we foster a flexible working environment that encourages every employee to own their career whilst flourishing personally and professionally. Our company values underpin everything we do – we collaborate, respect and support each other. It’s our mission to empower motivated people around the world to fulfil their potential through higher education, ensuring that everyone has access to opportunities that change lives. Our diversity makes us stronger. By sharing our experiences, we learn from one another and achieve more together, driving progress across the sector.

As a PPC Strategist, you will develop a comprehensive and holistic performance marketing strategy to promote QS Events globally. This role will take full ownership of Paid Search and Paid Social activity to improve the quality of acquired candidates. Within this role, you will devise and execute the PPC strategy agreed with the Head of Performance whilst managing all aspects of the planning, implementation, reporting, campaign administration, auction bid management etc.

• Devising and delivering scalable performance marketing campaigns, as part of a holistic strategy to generate leads for QS Events.
• Collaborating with marketing regional teams and directors to ensure performance marketing campaigns are aligned with business goals.
• Introducing processes to improve campaigns' management efficiency and eliminate overlapping actions.
• Keeping track of QS Events campaigns' performance and taking continuous optimisation action to deliver scalable results.
• Implementing innovative audience strategies that drive prospects from awareness to engagement to conversion aiming at ameliorating the quality of leads.
• Guiding PPC executives on the latest AI advancements and proceeding with a testing plan to unlock incremental value in campaigns' performance.
• Establishing effective communication across teams and sharing actionable insights that shape a value-based strategy, by analysing historical data and current performance.
• Any other duties that fall within the purpose and scope of the role.

• Excellent attention to detail and understanding of PPC acquisition strategies.
• A proven track record of managing multiple PPC accounts across Paid Social and Paid Search.
• Experience in testing and implementing AI advancements in performance marketing field.
• Proven ability of utilising website analytics and search data to shape effective acquisition strategies.
• Great knowledge of Web Analytics tools including GA4.
• Confident in working with extensive data sets and conversion funnels to streamline audience acquisition.
• Strong organisation and project management skills.
• Ability to understand critical issues and bring appropriate resolution to complex issues.
• Good presentation skills.

QS is the world leader in higher education services, analytics, insights and intelligence. From consultancy to student mobility, academic partnerships to branding solutions, our services power both institutional and individual success.

We’re behind the world’s most widely read university rankings. Since launching in 1990, our impact and influence have only grown. Today, we work with more than 2,000 of the world’s leading higher education institutions, over 12,000 employers, and governments seeking change and socioeconomic development through higher education.

Join QS and you’ll join an 800-strong community of problem-solvers, creators, collaborators and change-makers based in 40+ countries and 11 international offices, including Australia, Malaysia, India, Romania, Singapore, France, Germany, the USA and our headquarters in London.

With every talented new hire, business acquisition and bold initiative, we’re strengthening our reach and delivering even greater value to institutions and learners worldwide.

Are you ready to shape the future of higher education? We take investing in our people very seriously. As standard you will have:

• Competitive base salary
• Access to an annual bonus scheme (for qualifying roles only)
• 25 days annual leave, plus