Marketing Manager in London

This position offers a hybrid work model, allowing flexibility between working from home and our office. Typically, employees are expected to work 2 days in the office per week.

At QS, we believe that work should empower you. That’s why we foster a flexible working environment that encourages every employee to own their career whilst flourishing personally and professionally. Our company values underpin everything we do – we collaborate, respect and support each other.

It’s our mission to empower motivated people around the world to fulfil their potential through higher education, ensuring that everyone has access to opportunities that change lives. Our diversity makes us stronger. By sharing our experiences, we learn from one another and achieve more together, driving progress across the sector.

As a Marketing Manager across Student Engagement, this is what you’ll be doing:

• Social Media Leadership: Take ownership of social media strategy and execution, prioritizing growth and engagement across all platforms. Lead storytelling that showcases student successes and how QS supports their journeys.
• Year-Round Student Engagement: Develop and implement strategies for ongoing communication and engagement with students, for both QS Apply and QS student Portals: TopMBA, and TopUniversities.
• Campaign Leadership: Design and execute multi-channel campaigns (digital, social, email, paid media) to attract and convert prospective students for QS Apply and QS student portals.
• Student Journey Optimisation: Map the full student lifecycle, improving engagement and reducing drop-offs across all QS student platforms.
• Content and Storytelling: Create compelling, student-centric content focused on real student outcomes and journeys, not just platform features.
• Data and Performance Analytics: Track KPIs including engagement, conversion, and ROI, and refine campaigns using insights.
• Cross-Functional Collaboration: Work directly with regional marketing teams, providing leadership and guidance on local campaigns. Collaborate with product, sales, operations, and communications teams to align marketing with business objectives.
• Brand Leadership: Maintain and strengthen QS Apply's and Student portals presence in the global education market, supporting thought leadership and PR opportunities.
• Direct Work with Counselling Teams: Partner with counselling teams to highlight QS's areas of expertise and ensure messaging resonates with student needs.
• Budget Management: Allocate and manage campaign budgets to maximize impact.

Key skills and experience:

• Demonstrated success in digital marketing, with a strong emphasis on social media strategy, community building, and multi-channel B2C campaigns.
• Experience leading marketing for international education, student engagement, or technology-driven organisations.
• Direct experience with or within international education agencies/counselling is a strong advantage.
• Proven people leadership experience, with the ability to inspire and guide teams across regions and functions.
• Strong data-driven mindset, advanced skills in analytics, A/B testing, and campaign optimisation.
• Ability to translate complex processes into clear, engaging narratives focused on student success.
• Proficiency with CRM and analytics tools (HubSpot, Google Analytics, paid media platforms, social media management suites).
• Experience building and nurturing online communities (Instagram, TikTok).
• Excellent communication, stakeholder management, and cross-functional collaboration skills.
• Creative, agile, proactive, and passionate about innovation and measurable impact.
• Strong organisational and project management skills, able to manage multiple campaigns and priorities.
• Commitment to continuous learning and staying up to date with digital marketing, student engagement, and higher education trends.

Please note, if you don’t meet all the criteria but believe you have the skills and passion to thrive in this role, we encourage you to apply.

QS is the world leader in higher education services, analytics, insights and intelligence. From consultancy to student mobility, academic partnerships to branding solutions, our services power both institutional and individual success.

We take investing in our people very seriously. As standard you will have:

• Competitive base salary
• Access to an annual bonus scheme (for qualifying roles only)
• 25 days annual leave, plus bank holidays – increasing to 27 days after 5 years
• Access to a Buy Holiday scheme allowing you to buy up to 5 additional holiday days per year
• Enhanced maternity and paternity leave
• Generous pension through Royal London
• Comprehensive private medical insurance and wellness scheme through Vitality
• Cycle to work scheme
• A vibrant social environment and multicultural and multinational culture

But that’s not all. Outside of these standard benefits we also offer resources to allow professional growth and wellness initiatives to nurture a healthy mindset:

• Free subscription to the Calm App – the #1 app for sleep, meditation, and relaxation
• A focus on welfare which is led by our global wellness team, with mental health first aiders globally
• Access to a variety of diversity and inclusion initiatives and groups
• Strong recognition and reward programs – including a peer-to-peer recognition platform, quarterly and annual QS Applaud Awards, Connect with your Career annual PD event
• Support for volunteering and study leave
• Free subscription to LinkedIn learning – with over 5000 courses and programmes at your fingertips
• Options to join our outstanding global Mentorship programme

QS Quacquarelli Symonds is proud to be a fair and equal organisation where everyone has the same opportunity to achieve their full potential, irrespective of their background or personal attributes. We celebrate our diversity and believe through sharing our experiences we can learn from one another, be stronger together, and enable our business to thrive.