At a Glance
- Tasks: Own and build lifecycle and referral programmes to engage and grow our customer base.
- Company: Join QOVES, a pioneering tech company in facial aesthetics with a global reach.
- Benefits: Competitive salary, performance bonus, and the flexibility of remote work.
- Other info: Enjoy autonomy and direct access to leadership in a dynamic, supportive environment.
- Why this job: Shape impactful marketing strategies and drive measurable growth in a well-known brand.
- Qualifications: 3-5 years in lifecycle or email marketing with hands-on experience in automation tools.
The predicted salary is between 60000 - 80000 £ per year.
About QOVES
QOVES is a technology company pioneering facial aesthetics, helping consumers make smarter beauty decisions. Our platform gives customers a clear, science-backed understanding of their face, paired with bespoke advice on how they can look better. Our work reaches millions: More than 2.5 million people follow QOVES across platforms and most importantly, our customers are delighted, with 4.8 stars across 600+ reviews.
What guides us is simple: people deserve more than one-size-fits-all advice when it comes to their appearance. Every decision we make is grounded in evidence, responsibility, and a broad, inclusive understanding of beauty.
About the Role
You will own two of our most important growth levers: the lifecycle programme that keeps customers engaged across their entire journey, and the referral programme that turns happy customers into new ones. Both need building from scratch. You will map the full customer journey and own lifecycle messaging across email onboarding, activation, abandoned cart, post-purchase, win-back, reactivation, and VIP segmentation. You will build complex automated flows, segment the database by lifecycle stage and behaviour, and run a steady testing programme to optimise everything from subject lines to send timing. You will also own email deliverability and list health.
On the referral side, you will design and build the programme end to end: incentive structure, mechanics, tracking, reward management, and multi-channel promotion. This isn't a "set it and forget it" referral link; it's a proper programme that drives measurable new customer acquisition.
We are currently on ActiveCampaign, so you will be instrumental in that transition and in building the new platform properly from day one. This is a fully remote role with real autonomy.
What We're Looking For
- 3-5+ years of hands-on experience in lifecycle, CRM, or email marketing owning the strategy and execution
- Hands-on expertise with Klaviyo or ActiveCampaign - building flows, automations, and segments yourself
- A track record of building automated lifecycle programmes that measurably increased LTV, repeat purchase rate, or retention
- Strong segmentation skills
- A working understanding of email deliverability and compliance (GDPR, consent, list hygiene)
- Experience building or running a referral or loyalty programme
- Analytical mindset comfortable reading cohort and funnel data, running A/B tests, and making decisions from numbers
- A self-starter who does their best work remotely without daily direction
Nice to Have
- Experience with email platforms (ActiveCampaign and / Klaviyo)
- Hands-on with referral platforms (Mention Me, Friendbuy, ReferralCandy, or similar)
- Background in high-AOV DTC or digital products
- SMS/push experience and genuinely multi-channel lifecycle thinking
- Analytics fluency beyond the ESP (GA4, Mixpanel, Amplitude)
- Understanding of how lifecycle marketing connects to paid acquisition economics
Why Join
This role is different; you will take an existing email function and build it into a proper lifecycle and referral engine, with a large customer base ready to work with from day one. You will have full autonomy over how you shape it, direct access to the CGO, and the flexibility of a fully remote role.
Compensation and Logistics
- Salary: Competitive, base depending on experience and location, plus performance bonus
- Location: in-office at The Library in London for UK-based candidates, remote for candidates based outside the UK
- Reporting to: Chief Growth Officer
Lifecycle & Retention Marketing Manager in London employer: QOVES
QOVES is an innovative technology company at the forefront of facial aesthetics, offering a unique opportunity for the Lifecycle & Retention Marketing Manager to shape and build essential customer engagement programmes from the ground up. With a strong emphasis on autonomy and direct access to leadership, employees enjoy a supportive work culture that values creativity and responsibility, alongside competitive compensation and the flexibility of remote work for those outside the UK. Join a team that is not only making a significant impact in the beauty industry but also prioritises employee growth and satisfaction.
StudySmarter Expert Advice🤫
We think this is how you could land Lifecycle & Retention Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for QOVES and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like QOVES are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with QOVES on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at QOVES. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Lifecycle & Retention Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit QOVES. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of QOVES:Show us that you’ve done your homework! In your application, briefly mention what you admire about QOVES’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at QOVES
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at QOVES will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At QOVES, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
