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- Tasks: Lead partner marketing initiatives and develop joint marketing plans.
- Company: Join BlackBerry QNX, a leader in embedded software for high-performance industries.
- Benefits: Enjoy remote work flexibility and an attractive compensation package.
- Why this job: Shape impactful marketing strategies in exciting sectors like automotive and robotics.
- Qualifications: Experience in B2B marketing, particularly in embedded software or related industries.
- Other info: Work closely with sales teams and collaborate across various departments.
The predicted salary is between 43200 - 72000 £ per year.
Are you the person we are looking for? BlackBerry QNX is a global leader in the embedded software industry. We are a well-respected and established software provider, trusted across multiple high-performance industries. With increasing demand for complex embedded software systems, BlackBerry QNX is well positioned for continued growth.
We are looking for a Senior Partner Marketing Manager, in a newly created role, to build and execute partner marketing programs with regional reseller and global strategic partners. This role requires experience working in a similar Business-2-Business environment and the ability to frame technical products in a compelling way for our partners and their target customers. Working closely with the other marketing functions and regional sales team, you will drive brand awareness, develop joint partner activities, and establish partner enablement platforms. You will build working relationships with our partners’ lead generation teams.
Key activities include:
- Developing relevant materials to support partner enablement
- Managing a self-serve partner portal
- Working with key partners to build joint go-to-market plans
This position will focus on positioning the BlackBerry QNX portfolio in critical industries such as Industrial Automation, Medical, Robotics, and Automotive. You will also act as the voice of our partners to the broader marketing team, helping shape global campaigns to support business objectives. The right candidate understands the end-to-end customer journey in embedded software enterprise sales and is comfortable tracking activities based on data and managing reporting within Salesforce.
We offer an attractive compensation & fantastic benefits package.
In this role you will:
- Develop and execute joint partner marketing plans that support brand and sales objectives
- Plan, execute, track, and report on joint marketing activities, including virtual and in-person events, lead generation, digital programs, and joint partner activities
- Optimize marketing performance of partner-focused initiatives
- Define business metrics, measurement, and testing plans for channels and campaigns
- Build good working relationships with regional sales teams and ensure regular communication of marketing activities
- Collaborate internally with QNX Product Management, Engineering, Alliances, the wider Marketing team, Sales, and Analyst Relations
- Compile competitive intelligence relevant to our partner ecosystem using detailed market and audience analysis
You will have experience in:
- Embedded software or in at least one of our focus industries: medical, automotive, robotics, industrial automation: understand how software decision-makers in these industries select software platforms
- Developing marketing strategies in a B2B, technological industry
- Excellent written and verbal communication skills at all levels
- Understanding the customer life-cycle and how to serve relevant messaging for each stage
- Deep understanding of the entire marketing mix
- Excellent writing and editing skills, with attention to detail
- Working with a team to communicate and collaborate cross-functionally
- Comfortable communication to customers and executive leadership team
- Strong time and project management skills, handling multiple priorities with ease
- Technical background is an asset.
Scheduled Weekly Hours: 40
Contact Detail:
QNX Software Systems Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land BlackBerry QNX Senior Partner Marketing Manager - Remote
✨Tip Number 1
Familiarise yourself with BlackBerry QNX's products and their applications in industries like automotive and medical. Understanding the technical aspects will help you frame your discussions and demonstrate your expertise during interviews.
✨Tip Number 2
Network with professionals in the embedded software industry, especially those who have experience with partner marketing. Engaging with them on platforms like LinkedIn can provide insights and potentially lead to referrals.
✨Tip Number 3
Showcase your ability to track and report on marketing activities using tools like Salesforce. Be prepared to discuss specific metrics you've used in past roles to measure success and optimise campaigns.
✨Tip Number 4
Prepare examples of successful joint marketing initiatives you've led or contributed to in a B2B environment. Highlight how these experiences align with the responsibilities of the Senior Partner Marketing Manager role.
We think you need these skills to ace BlackBerry QNX Senior Partner Marketing Manager - Remote
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing, particularly in the embedded software industry. Emphasise your skills in developing marketing strategies and managing partner relationships.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the customer journey in embedded software sales. Mention specific examples of how you've successfully executed joint marketing plans in previous roles.
Showcase Your Communication Skills: Since excellent written and verbal communication skills are crucial for this role, ensure your application is free from errors and clearly articulates your thoughts. Use concise language and professional tone throughout.
Highlight Relevant Metrics: In your application, include any metrics or data that demonstrate your success in previous marketing roles. This could be lead generation numbers, campaign performance, or any other quantifiable achievements that relate to the job description.
How to prepare for a job interview at QNX Software Systems
✨Understand the Industry
Make sure you have a solid grasp of the embedded software industry and the specific sectors BlackBerry QNX operates in, such as automotive and medical. This knowledge will help you frame your answers and demonstrate your expertise during the interview.
✨Showcase Your B2B Experience
Prepare to discuss your previous experience in B2B marketing environments. Highlight specific campaigns or projects you've worked on that align with the responsibilities of the Senior Partner Marketing Manager role.
✨Prepare for Technical Discussions
Since this role involves technical products, be ready to discuss how you can effectively communicate complex information to partners and customers. Think of examples where you've successfully simplified technical concepts in your past roles.
✨Demonstrate Collaboration Skills
This position requires working closely with various teams. Be prepared to share examples of how you've collaborated cross-functionally in the past, particularly with sales and product management teams, to achieve common goals.
