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- Tasks: Lead partner marketing initiatives and create impactful campaigns for BlackBerry QNX.
- Company: Join BlackBerry QNX, a leader in embedded software, trusted by top industries worldwide.
- Benefits: Enjoy remote work flexibility, competitive pay, and a fantastic benefits package.
- Why this job: Be part of a dynamic team shaping the future of technology in critical industries.
- Qualifications: Experience in B2B marketing, particularly in embedded software or related fields is essential.
- Other info: This is a newly created role with opportunities for growth and innovation.
The predicted salary is between 43200 - 72000 £ per year.
BlackBerry QNX is a global leader in the embedded software industry. We are a well-respected and established software provider, trusted across multiple high-performance industries. With increasing demand for complex embedded software systems, BlackBerry QNX is well positioned for continued growth. We are looking for a Senior Partner Marketing Manager, in a newly created role, to build and execute partner marketing programs with regional reseller and global strategic partners. This role requires experience working in a similar Business-2-Business environment and the ability to frame technical products in a compelling way for our partners and their target customers.
Working closely with the other marketing functions and regional sales team, you will drive brand awareness, develop joint partner activities, and establish partner enablement platforms. You will build working relationships with our partners’ lead generation teams. Key activities include developing relevant materials to support partner enablement, managing a self-serve partner portal, and working with key partners to build joint go-to-market plans. This position will focus on positioning the BlackBerry QNX portfolio in critical industries such as Industrial Automation, Medical, Robotics, and Automotive. You will also act as the voice of our partners to the broader marketing team, helping shape global campaigns to support business objectives. The right candidate understands the end-to-end customer journey in embedded software enterprise sales and is comfortable tracking activities based on data and managing reporting within Salesforce.
We offer an attractive compensation & fantastic benefits package.
In this role you will:
- Develop and execute joint partner marketing plans that support brand and sales objectives
- Plan, execute, track, and report on joint marketing activities, including virtual and in-person events, lead generation, digital programs, and joint partner activities
- Optimize marketing performance of partner-focused initiatives
- Define business metrics, measurement, and testing plans for channels and campaigns
- Build good working relationships with regional sales teams and ensure regular communication of marketing activities
- Collaborate internally with QNX Product Management, Engineering, Alliances, the wider Marketing team, Sales, and Analyst Relations
- Compile competitive intelligence relevant to our partner ecosystem using detailed market and audience analysis
You will have experience in:
- Embedded software or in at least one of our focus industries: medical, automotive, robotics, industrial automation: understand how software decision-makers in these industries select software platforms
- Developing marketing strategies in a B2B, technological industry
- Excellent written and verbal communication skills at all levels
- Understanding the customer life-cycle and how to serve relevant messaging for each stage
- Deep understanding of the entire marketing mix
- Excellent writing and editing skills, with attention to detail
- Working with a team to communicate and collaborate cross-functionally
- Comfortable communication to customers and executive leadership team
- Strong time and project management skills, handling multiple priorities with ease
- Technical background is an asset.
Scheduled Weekly Hours: 40
BlackBerry QNX Senior Partner Marketing Manager - Remote employer: QNX Software Systems
Contact Detail:
QNX Software Systems Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land BlackBerry QNX Senior Partner Marketing Manager - Remote
✨Tip Number 1
Familiarise yourself with BlackBerry QNX's products and their applications in industries like automotive and medical. Understanding the technical aspects will help you frame your discussions and demonstrate your expertise during interviews.
✨Tip Number 2
Network with professionals in the embedded software industry, especially those who have experience with partner marketing. Engaging with them on platforms like LinkedIn can provide insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful B2B marketing campaigns you've managed. Highlight how you tracked performance metrics and adjusted strategies based on data, as this aligns with the role's requirements.
✨Tip Number 4
Showcase your understanding of the customer journey in embedded software sales. Be ready to explain how you would tailor marketing messages for different stages, which is crucial for the Senior Partner Marketing Manager role.
We think you need these skills to ace BlackBerry QNX Senior Partner Marketing Manager - Remote
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing, particularly in the embedded software industry. Emphasise your achievements in developing marketing strategies and managing partner relationships.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the customer journey in embedded software sales. Mention specific examples of how you've successfully executed joint marketing plans or collaborated with sales teams.
Showcase Your Communication Skills: Since excellent written and verbal communication skills are crucial for this role, ensure your application reflects your ability to communicate effectively. Use clear and concise language, and pay attention to grammar and spelling.
Highlight Technical Knowledge: If you have a technical background or experience in industries like medical, automotive, or robotics, make sure to include this in your application. It will demonstrate your capability to understand and frame technical products for partners.
How to prepare for a job interview at QNX Software Systems
✨Understand the Industry
Make sure you have a solid grasp of the embedded software industry and the specific sectors BlackBerry QNX operates in, such as automotive and medical. Familiarise yourself with current trends and challenges in these areas to demonstrate your knowledge during the interview.
✨Showcase Your B2B Experience
Prepare examples from your past roles that highlight your experience in B2B marketing, particularly in developing joint marketing plans. Be ready to discuss how you've successfully executed campaigns and measured their effectiveness.
✨Communicate Clearly
Since excellent communication skills are crucial for this role, practice articulating your thoughts clearly and concisely. Be prepared to explain complex technical concepts in a way that is easy to understand for non-technical stakeholders.
✨Demonstrate Project Management Skills
Be ready to discuss how you manage multiple projects simultaneously. Share specific examples of how you've prioritised tasks, met deadlines, and collaborated with cross-functional teams to achieve marketing objectives.
