At a Glance
- Tasks: Lead Qlik's UK field marketing strategy and create impactful ABX programmes.
- Company: Join a forward-thinking tech company focused on innovation and collaboration.
- Benefits: Enjoy flexible work, career progression, and opportunities for personal development.
- Other info: Work in a dynamic environment with a culture of innovation and teamwork.
- Why this job: Make a real difference in driving revenue and shaping marketing strategies.
- Qualifications: 8+ years in B2B marketing with strong experience in field marketing and ABM.
The predicted salary is between 72000 - 88000 £ per year.
Overview
In this role you will own Qlik’s UK field marketing strategy, shaping ABX programs for strategic enterprise accounts to drive pipeline and revenue.
You’ll partner with UK Sales, BDRs, Customer Success, Alliances and Marketing to translate territory priorities into integrated programmes.
You’ll adapt global campaigns for the UK, balancing executive engagement, events, digital and content.
You’ll apply data, intent and AI-driven approaches to optimise impact and explore new technologies.
- Pay / Benefits
- career progression
- culture of innovation
- flexible, international work environment
- CSR and volunteering programs
- change-the-world day
- personal development opportunities
Responsibilities
- Own and execute the UK field marketing strategy aligned to revenue, pipeline and strategic account priorities
- Develop targeted ABX programmes for strategic enterprise and high-potential accounts
- Partner with UK Sales leadership and Account Executives to identify where marketing can create, accelerate or expand opportunities
- Translate account, territory and solution priorities into integrated marketing programmes
- Adapt global campaigns to maximise relevance and impact within the UK market
- Build high-impact programmes spanning executive engagement, events, digital, content, social and account-based channels
- Activate partners and alliances to strengthen relevance, engagement and pipeline impact
- Use intent, account and performance intelligence to prioritise investment and optimise programmes
- Own the UK field marketing budget and make investment decisions based on opportunity and impact
- Bring new ideas, emerging technologies and AI-powered approaches into targeting, engagement and conversion of strategic accounts
- Collaborate with cross-functional teams to align on revenue outcomes
- Measure impact across pipeline, progression, engagement, acquisition and expansion
- Communicate results and insights to senior leadership
- Experiment with AI and automation to improve personalisation and effectiveness
- Key requirements
- 8+ years of B2B marketing experience with field marketing and/or ABM/ABX
- Strong commercial and strategic mindset relating marketing to enterprise revenue growth
- Proven experience supporting enterprise Sales and complex B2B buying cycles
- Experience in pipeline creation, acceleration and account engagement
- Strong partnership with Sales leadership and Account Executives
- Experience in enterprise software, Saa S, data, analytics or AI tech preferred
- Deep understanding of ABM/ABX and account-based selling
- Experience with partner and alliance ecosystems
- Strong data and analytical capability to translate insights into decisions
- Experience with Salesforce, Marketo, Linked In and intent platforms such as 6sense
- AI-driven and digitally fluent mindset with appetite for AI-powered tools
- Executive presence and stakeholder management skills with ability to influence senior leaders
- Proactive, collaborative and accountable approach; hands-on execution
- Curiosity and experimental mindset; turning ideas into business impact
- Willingness to travel up to 25%
- Location: United Kingdom (Winnersh, London or the South East)
- Collaborative and proactive mindset
- Executive presence and stakeholder management
- Curiosity and experimental mindset
- ABM/ABX
- Salesforce
- Marketo
Senior Field Marketing Manager in Reading employer: QlikTech
At Qlik, we pride ourselves on being a leader in the analytics space, offering our employees a dynamic and innovative work culture that fosters collaboration and personal growth. With genuine career progression pathways, flexible working arrangements, and a commitment to corporate responsibility, our team members are empowered to make a meaningful impact while enjoying a diverse and inclusive environment. Join us in Winnersh, London, or the South East, and be part of a transformative journey that shapes how global financial institutions leverage data for success.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Field Marketing Manager in Reading
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for QlikTech and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like QlikTech are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with QlikTech on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at QlikTech. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Field Marketing Manager in Reading
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit QlikTech. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of QlikTech:Show us that you’ve done your homework! In your application, briefly mention what you admire about QlikTech’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at QlikTech
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at QlikTech will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At QlikTech, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
