Head Of Marketing in Manchester

Qkine is seeking a Head of Marketing to lead and scale our global marketing strategy, with responsibility across technical content, product marketing, brand, demand generation and engagement with life-science researchers.

This role is designed for a commercially-minded marketing leader with a strong scientific background, able to translate product and application knowledge into compelling content, campaigns and messaging for academic, biotech, pharma and cell therapy audiences. The role will combine strategic ownership with hands-on delivery, including campaign planning, account-based marketing, digital activity, product positioning and sales enablement.

The successful candidate will play a central role in building the marketing engine which will fuel Qkine’s growth. This includes developing high-quality educational, technical and product-led content such as application notes, white papers, gated resources, video concepts, campaign assets, product pages, launch materials and organic social content. These outputs will support awareness, lead generation, lead nurturing, distributor engagement, product adoption and sales pipeline development.

This is a hands-on role requiring both strategic ownership and content delivery. The Head of Marketing will work closely with Commercial, Sales/BD, Product Management, R&D, Technical & Application Support, Customer Success, Operations and Digital Marketing teams to ensure Qkine’s marketing is scientifically credible, commercially effective, measurable and scalable.

Key Responsibilities

• Develop and own Qkine’s global marketing strategy in collaboration with the Commercial Director, ensuring alignment with commercial priorities, product strategy and growth objectives.
• Build and manage annual and quarterly marketing plans and a structured campaign calendar covering themes, content priorities, product launches, events, digital activity, organic social, lead generation, distributor engagement and nurture activity.
• Lead end-to-end multi-channel campaigns across email, paid media, organic social, website, events, webinars and nurture workflows, ensuring clear audience targeting, strong technical relevance and compelling content offers.
• Own Qkine’s technical content strategy, creating and overseeing scientifically credible, application-led content for life-science audiences, including gated resources, educational content, product materials, application notes, white papers, video concepts, campaign assets and sales enablement materials.
• Translate complex scientific and product information into clear, accurate and commercially compelling messaging, ensuring all market-facing communications reinforce Qkine’s scientific credibility, quality standards and differentiated value proposition.
• Own product marketing across Qkine’s portfolio, including messaging, positioning, value propositions, product launches, product pages, sales materials, distributor communications and portfolio architecture.
• Work with Commercial, Product Management, R&D and Technical Support to understand target audiences, customer pain points, buying drivers, product strengths, competitive positioning and content opportunities, using market and customer insight to refine go-to-market activity.
• Maintain and develop Qkine’s brand identity, tone and visual consistency across internal and external touchpoints, ensuring the portfolio is clearly positioned for academic, biotech, pharma and cell therapy audiences.
• Design and execute Account-Based Marketing (ABM) and lead-generation activity for strategic accounts, high-value academic labs and enterprise biotech/pharma prospects, working closely with BD/Sales to support prospecting and pipeline development.
• Provide Sales/BD and Customer Success with targeted technical and commercial collateral, value propositions, campaign tools and enablement materials that improve customer engagement, conversion, retention and product adoption.
• Partner with Digital Marketing to develop customer profiles, buyer personas and audience segmentation, and align activity across SEO, SEM, paid social, email, webinars, website conversion and eCommerce channels.
• Optimise lead capture, nurture pathways and customer journeys using digital engagement and campaign performance data, and develop organic social and scientific audience engagement strategies that build Qkine’s visibility within relevant life-science communities.
• Review campaign, content and digital performance, tracking metrics such as marketing ROI, campaign performance, pipeline contribution, MQLs, acquisition costs and lead flow, and translate insights into practical improvements.
• Oversee and manage the global marketing budget, allocating spend across campaigns, digital activity, events and external resources to support commercial priorities and maximise effectiveness.
• Brief and manage external agencies, freelancers, designers and media partners where required, ensuring work is delivered on time, within budget, scientifically accurate and aligned with Qkine’s brand and messaging.
• Maintain strong knowledge of Qkine’s markets and act as an internal champion for commercial clarity, scientific marketing quality, consistency and disciplined execution across marketing activity.
• Partner closely across Commercial, Product Management, R&D, Technical Support, Operations and other relevant teams to ensure marketing activity is accurate, relevant, practical and aligned across Qkine.

Required Experience

• Experience in marketing, product marketing or scientific content marketing within life sciences, reagents or cell culture.
• Background, ideally with a degree, PhD or equivalent experience in a relevant life-science discipline.
• Proven ability to create technically credible marketing content for scientific audiences.
• Experience developing and delivering integrated, multi-channel marketing campaigns.
• Experience of ABM, lead generation and marketing activity that supports sales pipeline development.
• Experience managing marketing budgets and external agencies, freelancers or suppliers.
• Experience using customer, market and competitor insight to inform positioning, messaging and go-to-market activity.
• Experience developing audience segmentation, buyer personas and customer journeys.
• Experience developing content strategies, content calendars and campaign assets.
• Ability to translate complex technical information into clear, engaging and commercially useful content.
• Experience marketing growth factors and cytokines, cell culture reagents, organoid tools, stem cell products or similar life-science products
• Experience of using Zoho and HubSpot CRM

Knowledge and skills

• Strong understanding of SEO, SEM, CRO, CMS, web design, PPC, video, etc.
• Familiarity with CRM, marketing automation and campaign performance metrics
• Experience of using analytics, including Google Analytics
• Understanding of marketing and sales funnel, with the ability to show marketing ROI
• Experience developing gated content and lead-generation assets
• Strong understanding of account-based marketing, lead generation and sales enablement
• Strong understanding of brand positioning, product architecture and portfolio marketing
• Ability to interpret campaign and customer data and use insights to improve marketing ROI and effectiveness.
• Commercially focused, with the ability to balance strategic thinking with hands-on delivery
• Project and budget management

Personal attributes

• Entrepreneurial and commercially minded
• High level of attention to detail
• Able to work effectively across technical and commercial teams.
• Storyteller with the ability to create compelling technical narratives.
• Team worker who can manage workloads across multiple sources
• Organised and able to be flexible to manage competing demands
• Proactive in identifying content opportunities and turning them into usable campaign assets.

We believe in nurturing our team, empowering individuals, and working flexibly. We do this while exceeding the expectations of our customers and collaborators by focusing on delivering the best service, scientific insight, and product quality.

In addition to competitive salaries, we also offer a free private medical scheme to all our employees and an attractive employee share option scheme.

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