At a Glance
- Tasks: Lead and scale marketing strategy, creating compelling content for life-science audiences.
- Company: Join Qkine, a pioneering company in the life sciences sector.
- Benefits: Competitive salary, private medical scheme, and attractive employee share options.
- Other info: Inclusive and flexible working environment with strong growth opportunities.
- Why this job: Make a real impact in the life sciences industry with your marketing expertise.
- Qualifications: Degree in Marketing or relevant life-science discipline; experience in scientific content marketing.
The predicted salary is between 60000 - 80000 £ per year.
Qkine is seeking a Head of Marketing to lead and scale our marketing strategy, with a strong focus on technical content, product marketing, and engagement with life-science researchers. This role is designed for a commercially-minded marketing leader with a strong scientific background, able to translate product and application knowledge into compelling content, campaigns and messaging for academic, biotech, pharma and cell therapy audiences. The successful candidate will play a central role in building the content engine which will fuel Qkine’s growth. This includes developing high-quality educational, technical and product-led content such as application notes, white papers, gated resources, video concepts, campaign assets, product pages, launch materials and organic social content. These outputs will support demand generation, lead nurturing, distributor engagement, product adoption and brand positioning. This is a hands-on role requiring both strategic ownership and content delivery.
The Head of Marketing will work closely with sales, product management, R&D, technical & application support, as well as digital marketing colleagues to ensure Qkine’s marketing is scientifically credible, commercially effective and scalable.
Key Responsibilities- Develop and own Qkine’s marketing strategy, ensuring alignment with commercial priorities, product strategy and growth objectives.
- Build and manage annual and quarterly marketing plans, including campaign themes, content priorities, product launches, events, digital activity, organic social, lead generation and distributor support.
- Establish and maintain a structured content calendar that supports longer-term campaign planning across email, paid media, organic social, website, events and nurture activity.
- Lead Qkine’s technical content strategy, creating and overseeing scientifically credible, application-led content for life-science audiences, including gated resources, educational content, product materials, app notes, video concepts, campaign assets and sales enablement materials.
- Translate complex scientific and product information into clear, accurate and commercially compelling content for technical audiences, ensuring all materials reflect Qkine’s scientific credibility, quality standards and differentiated value proposition.
- Own product marketing across Qkine’s portfolio, including messaging, positioning, value propositions, product launches, product pages, sales materials and distributor communications.
- Work with Commercial, Product Management, R&D and Technical Support to define target audiences, customer pain points, buying drivers, product strengths, competitive positioning and content opportunities.
- Use market, customer and competitor insight to inform product messaging, campaign themes, content development, pricing, packaging, bundling and portfolio positioning.
- Develop organic social and scientific audience engagement strategies that build Qkine’s visibility with scientists, technical buyers, industry influencers and relevant life-science communities.
- Provide the technical content, product messaging and campaign hooks required to support SEM, paid social, email marketing, webinars, lead generation and nurture campaigns.
- Work with digital marketing to convert content priorities into structured campaign plans, ensuring campaigns have clear audience targeting, strong technical relevance and compelling content offers.
- Review campaign and content performance, using insight to refine messaging, content themes, customer journeys and future marketing activity.
- Maintain strong knowledge of Qkine’s markets.
- Partner closely with Commercial, Product Management, R&D, Technical Support and Operations to ensure marketing activity is accurate, relevant, practical and aligned across teams.
- Support sales and distributors teams with high-quality technical and commercial materials that improve customer engagement, conversion and product adoption.
- Brief and manage external agencies, freelancers or designers where required, ensuring output is scientifically accurate, commercially useful and aligned with Qkine’s brand and messaging.
- Act as the internal lead for scientific marketing quality, consistency and content discipline across Qkine’s marketing activity.
- Degree in Marketing/Business or CIM (or similar) Qualification.
- Experience in marketing, product marketing or scientific content marketing within life sciences, reagents or cell culture.
- Experience of using Zoho and HubSpot CRM.
- Experience marketing growth factors and cytokines, cell culture reagents, organoid tools, stem cell products or similar life-science products.
- Background, ideally with a degree, PhD or equivalent experience in a relevant life-science discipline.
- Proven ability to create technically credible marketing content for scientific audiences.
- Experience developing content strategies, content calendars and campaign assets.
- Ability to translate complex technical information into clear, engaging and commercially useful content.
- Strong understanding of SEO, SEM, CRO, CMS, web design, PPC, video, etc.
- Experience of using analytics, including Google Analytics.
- Understanding of marketing and sales funnel, with the ability to show marketing ROI.
- Experience developing gated content and lead-generation assets.
- Project and budget management.
In addition to competitive salaries, we also offer a free private medical scheme to all our employees and an attractive employee share option scheme. Qkine is committed to supporting and promoting equality and diversity and creating an inclusive, supportive, and flexible working environment.
Head of Marketing in Cambridge employer: Qkine Ltd
Qkine is an exceptional employer that fosters a collaborative and innovative work culture, ideal for those passionate about life sciences and marketing. With a strong commitment to employee growth, we offer competitive salaries, a free private medical scheme, and an attractive employee share option scheme, ensuring our team members feel valued and supported. Located in a vibrant area, Qkine provides unique opportunities to engage with leading researchers and contribute to impactful projects that drive scientific advancement.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in Cambridge
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Qkine Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Qkine Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Qkine Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Qkine Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing in Cambridge
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Qkine Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Qkine Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Qkine Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Qkine Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Qkine Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Qkine Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
