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- Tasks: Lead the SEO strategy and drive organic growth for our iGaming brands.
- Company: QiH is a dynamic digital marketing group focused on the iGaming sector, based in London.
- Benefits: Enjoy competitive salary, private healthcare, travel insurance, and regular team events.
- Why this job: Join a fast-paced, innovative team where your ideas can make a real impact.
- Qualifications: 5-7 years of SEO experience, leadership skills, and data proficiency required.
- Other info: Be part of a vibrant culture that values personal growth and teamwork.
The predicted salary is between 43200 - 72000 £ per year.
Join to apply for the Head of SEO role at QiH Group. Our Company: QiH is a global digital marketing group specialising in the iGaming sector, operating across various international markets. Our companies include Digital Adventures, which provides traffic to leading iGaming operators; Wizard Interactive, an affiliate partner for top US online casinos; and Tau Marketing Services, which offers three consumer-focused casino brands through the Aspire network. QiH is a fast-growing, innovative, and progressive scale-up business headquartered in London with a collective of brilliant brains in Skopje. We specialise in multi-channel marketing. Thanks to our Affiliate, Paid Media, SEO, Retention, and Data and analytics teams, we are successful across several areas in a highly competitive industry. Data is at the core of what we do at QiH, but our people are at the heart of our success! At QiH, we have created an energetic and target-driven culture and continuously invest in each individual. We’re expanding and looking for people passionate about solving problems to fuel our growth and eager to grow alongside our fast-paced, forward-thinking organization.
The Role: Our SEO team is growing! We are looking for a strategic and experienced Head of SEO to join our Leadership Team in London to lead the organic search strategy across our core verticals in the UK and US. This is a key leadership role responsible for developing and executing SEO strategies that drive traffic, improve ratings, and maximize the monetization of our affiliate websites across key markets. This role is ideal for a self-driven individual with a proactive mindset and a natural curiosity for solving complex challenges. As both the company and the SEO team grow, we’re looking for someone comfortable leading at a strategic level while also rolling up their sleeves to get into the details of execution to make a significant impact on a fast-growing business.
Key Responsibilities:
- Develop and execute a robust SEO strategy that aligns with short and long-term business goals and drives organic growth in a competitive industry.
- Define performance targets aligned with business goals, including traffic growth, keyword rankings, and revenue outcomes.
- Identify and expand into new SEO opportunities, including untapped niches and emerging trends in the iGaming space.
- Monitor and analyse SEO performance metrics using tools like Google Analytics, Search Console, SEMrush and Ahrefs, using data to generate insights and make data-driven decisions for continuous improvement, with regular updates to the broader leadership team on performance and strategy effectiveness.
- Lead the implementation of technical SEO strategies, including conducting regular website audits to identify and rectify technical issues, and ensuring website optimization.
- Collaborate with content and product teams to ensure high-quality site structure, landing pages, and user experience.
- Build and lead a high-performing SEO team, including specialists in content and outreach, ensuring a comprehensive off-site strategy with link building campaigns and PR outreach and content creation strategies to produce engaging, SEO-friendly content targeting iGaming-related keywords.
About You:
- 5 - 7+ years of proven SEO experience in digital, including in a leadership role.
- Established data proficiency using tools such as Google Analytics, Search Console, SEMrush, Ahrefs and others for analysis and reporting.
- Hands-on experience delivering revenue from SEO optimization.
- Proven success in content marketing strategies and scalable link-building initiatives.
- Skilled at identifying and solving problems from the first opportunity, using a strategic and analytical approach to develop effective solutions quickly and efficiently.
- Strong presentation and reporting skills with the ability to convey complex ideas to senior stakeholders.
- Preferable but not required to have a deep understanding of the search trends in the igaming vertical, including sports, casino and UK and/or US markets.
- A self-starter who is comfortable taking ownership and responsibility for projects.
- Experience in leading and developing a team and collaborating with internal and external stakeholders.
- Ability to thrive in a fast-paced, competitive market environment.
What You’ll Get:
- Competitive Base Salary & Bonus
- Private Health Care (Bupa)
- Travel Insurance
- Market Leading Training Programme
- Recognition & Reward Scheme
- Annual Company Conference (previous destinations Bologna, Dubrovnik, Belgrade and Thessaloniki)
- Regular Happy Hour / Team Lunches
- Free Coffee, Drinks & Snacks
What’s the next step? Our hiring process ensures we are recruiting the right people for the role. We ensure that people are as suitable for us as we are for them. If you like the sound of what we’re all about at QiH and want to join a team where you can make an impact, please apply or contact us at careers@qih-group.com.
Contact Detail:
QiH Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of SEO (London)
✨Tip Number 1
Familiarise yourself with the iGaming sector and its specific SEO challenges. Understanding the nuances of this industry will help you demonstrate your expertise and strategic thinking during interviews.
✨Tip Number 2
Showcase your experience with data-driven decision-making. Be prepared to discuss how you've used tools like Google Analytics and SEMrush to drive SEO success in previous roles, as this aligns with QiH's focus on data.
✨Tip Number 3
Highlight your leadership skills by sharing examples of how you've built and managed high-performing teams. QiH values collaboration, so demonstrating your ability to lead and inspire others will set you apart.
✨Tip Number 4
Prepare to discuss your approach to technical SEO. Given the role's emphasis on website audits and optimisation, being able to articulate your strategies for identifying and resolving technical issues will be crucial.
We think you need these skills to ace Head of SEO (London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your SEO experience, particularly in leadership roles. Emphasise your achievements in driving organic growth and any specific metrics that demonstrate your success.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the iGaming sector and how your strategic mindset aligns with QiH's goals. Mention specific SEO strategies you've implemented in the past and their outcomes.
Showcase Data Proficiency: Since data is at the core of QiH's operations, include examples of how you've used tools like Google Analytics, SEMrush, or Ahrefs to drive SEO performance. Highlight any insights you've generated from data analysis.
Demonstrate Leadership Skills: Discuss your experience in leading teams and collaborating with various stakeholders. Provide examples of how you've built high-performing teams and fostered a culture of continuous improvement in SEO practices.
How to prepare for a job interview at QiH Group
✨Showcase Your SEO Expertise
Be prepared to discuss your previous SEO strategies and successes in detail. Highlight specific metrics you've improved, such as traffic growth and keyword rankings, and be ready to explain the tools you used, like Google Analytics or SEMrush.
✨Demonstrate Leadership Skills
As a Head of SEO, you'll need to lead a team. Share examples of how you've successfully managed teams in the past, focusing on your approach to mentoring and developing talent within the SEO space.
✨Understand the iGaming Sector
Familiarise yourself with the iGaming industry trends and challenges. Being able to discuss current market dynamics and how they impact SEO will show your potential employer that you're not just knowledgeable but also passionate about the sector.
✨Prepare for Technical Questions
Expect questions about technical SEO practices. Brush up on website audits, site structure optimisation, and common technical issues. Being able to articulate your problem-solving process will demonstrate your analytical skills.
