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- Tasks: Lead the SEO strategy and drive organic growth for our iGaming brands.
- Company: QiH is a fast-growing digital marketing group specializing in the iGaming sector.
- Benefits: Enjoy competitive salary, private healthcare, travel insurance, and fun team events.
- Why this job: Join a dynamic team where your ideas can make a real impact in a competitive industry.
- Qualifications: 5-7+ years of SEO experience, strong analytical skills, and leadership capabilities required.
- Other info: Be part of an energetic culture that values innovation and personal growth.
The predicted salary is between 43200 - 72000 £ per year.
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Our Company:
QiH is a global digital marketing group specialising in the iGaming sector, operating across various international markets. Our companies include Digital Adventures , which provides traffic to leading iGaming operators; Wizard Interactive , an affiliate partner for top US online casinos; and Tau Marketing Services , which offers three consumer-focused casino brands through the Aspire network.
QiH is a fast-growing, innovative, and progressive scale-up business headquartered in London with a collective of brilliant brains in Skopje. We specialise in multi-channel marketing. Thanks to our Affiliate, Paid Media, SEO, Retention, and Data and analytics teams, we are successful across several areas in a highly competitive industry.
Data is at the core of what we do at QiH, but our people are at the heart of our success! At QiH, we have created an energetic and target-driven culture and continuously invest in each individual. We’re expanding and looking for people passionate about solving problems to fuel our growth and eager to grow alongside our fast-paced, forward-thinking organization.
The Role:
Our SEO team is growing! We are looking for a strategic and experienced Head of SEO to join our Leadership Team in London to lead the organic search strategy across our core verticals in the UK and US. This is a key leadership role responsible for developing and executing SEO strategies that drive traffic, improve ratings, and maximize the monetization of our affiliate websites across key markets. This role is ideal for a self-driven individual with a proactive mindset and a natural curiosity for solving complex challenges.
As both the company and the SEO team grow, we’re looking for someone comfortable leading at a strategic level while also rolling up their sleeves to get into the details of execution to make a significant impact on a fast-growing business.
Key Responsibilities:
- Develop and execute a robust SEO strategy that aligns with short and long-term business goals and drives organic growth in a competitive industry.
- Define performance targets aligned with business goals, including traffic growth, keyword rankings, and revenue outcomes.
- Identify and expand into new SEO opportunities, including untapped niches and emerging trends in the iGaming space.
- Monitor and analyse SEO performance metrics using tools like Google Analytics, Search Console, SEMrush and Ahrefs, using data to generate insights and make data-driven decisions for continuous improvement, with regular updates to the broader leadership team on performance and strategy effectiveness.
- Lead the implementation of technical SEO strategies, including conducting regular website audits to identify and rectify technical issues, and ensuring website optimization.
- Collaborate with content and product teams to ensure high-quality site structure, landing pages, and user experience.
- Build and lead a high-performing SEO team, including specialists in content and outreach, ensuring a comprehensive off-site strategy with link building campaigns and PR outreach and content creation strategies to produce engaging, SEO-friendly content targeting iGaming-related keywords.
About You:
- 5 – 7+ years of proven SEO experience in digital, including in a leadership role.
- Established data proficiency using tools such as Google Analytics, Search Console, SEMrush, Ahrefs and others for analysis and reporting.
- Hands-on experience delivering revenue from SEO optimization.
- Proven success in content marketing strategies and scalable link-building initiatives.
- Skilled at identifying and solving problems from the first opportunity, using a strategic and analytical approach to develop effective solutions quickly and efficiently.
- Strong presentation and reporting skills with the ability to convey complex ideas to senior stakeholders.
- Preferable but not required to have a deep understanding of the search trends in the igaming vertical, including sports, casino and UK and/or US markets.
- A self-starter who is comfortable taking ownership and responsibility for projects.
- Experience in leading and developing a team and collaborating with internal and external stakeholders.
- Ability to thrive in a fast-paced, competitive market environment.
What You’ll Get:
- Competitive Base Salary & Bonus
- Private Health Care (Bupa)
- Travel Insurance
- Market Leading Training Programme
- Recognition & Reward Scheme
- Annual Company Conference (previous destinations Bologna, Dubrovnik, Belgrade and Thessaloniki)
- Regular Happy Hour / Team Lunches
- Free Coffee, Drinks & Snacks
What’s the next step?
Our hiring process ensures we\’re recruiting the right people for the role. We ensure that people are as suitable for us as we are for them.
If you like the sound of what we\’re all about at QiH and want to join a team where you can make an impact, please apply or contact us at
Seniority level
- Director
Employment type
- Full-time
Job function
- Marketing and Sales
Industries
- Advertising Services
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Head of SEO employer: QiH Group
Contact Detail:
QiH Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of SEO
✨Tip Number 1
Familiarize yourself with the iGaming sector and its specific SEO challenges. Understanding the nuances of this industry will help you demonstrate your strategic thinking and problem-solving skills during the interview.
✨Tip Number 2
Showcase your experience with data-driven decision-making. Be prepared to discuss how you've used tools like Google Analytics, SEMrush, and Ahrefs to drive SEO performance and revenue in previous roles.
✨Tip Number 3
Highlight your leadership experience by sharing examples of how you've built and led high-performing teams. Discuss your approach to collaboration with content and product teams to ensure a cohesive SEO strategy.
✨Tip Number 4
Prepare to discuss your hands-on experience with technical SEO. Be ready to explain how you've conducted website audits and implemented strategies that improved site performance and user experience.
We think you need these skills to ace Head of SEO
Some tips for your application 🫡
Understand the Company: Before applying, take some time to understand QiH's mission and values. Familiarize yourself with their work in the iGaming sector and how they leverage SEO strategies to drive growth.
Tailor Your CV: Highlight your relevant experience in SEO, especially any leadership roles. Make sure to include specific achievements related to traffic growth, keyword rankings, and revenue outcomes that align with the responsibilities outlined in the job description.
Craft a Compelling Cover Letter: In your cover letter, express your passion for SEO and problem-solving. Discuss your strategic approach to SEO and provide examples of how you've successfully led teams or projects in the past, particularly in competitive environments.
Showcase Data Proficiency: Since data is at the core of QiH's operations, emphasize your proficiency with tools like Google Analytics, SEMrush, and Ahrefs. Provide examples of how you've used data to drive decisions and improve SEO performance in previous roles.
How to prepare for a job interview at QiH Group
✨Show Your SEO Expertise
Be prepared to discuss your previous SEO strategies and successes in detail. Highlight specific metrics you've improved, such as traffic growth and keyword rankings, and be ready to explain the tools you used for analysis.
✨Demonstrate Data Proficiency
Since data is at the core of QiH's operations, showcase your experience with tools like Google Analytics, SEMrush, and Ahrefs. Prepare examples of how you've used data to drive decisions and improve SEO performance.
✨Emphasize Leadership Skills
As a Head of SEO, you'll need to lead a team. Share your experiences in building and managing high-performing teams, and discuss how you foster collaboration between SEO, content, and product teams to achieve common goals.
✨Align with Company Culture
QiH values problem-solving and a proactive mindset. Be ready to share examples of how you've tackled complex challenges in the past and how you align with their energetic and target-driven culture.
