At a Glance
- Tasks: Lead product marketing strategy and messaging for cutting-edge AI in cybersecurity.
- Company: Join a fast-growing B2B SaaS scale-up revolutionising cybersecurity with AI.
- Benefits: Flexible work options, equity opportunities, and a culture that values creativity.
- Other info: Be part of a dynamic international team with significant growth potential.
- Why this job: Make a real impact in cybersecurity while shaping the future of AI technology.
- Qualifications: Experience in product marketing within cybersecurity and strong communication skills.
About Qevlar AI
Qevlar is a B2B SaaS scale-up on a mission to boost the productivity of cybersecurity teams with Artificial Intelligence. We build an AI platform that transitions Security Operations Centers from reactive to proactive units through autonomous security alert investigations. In just three years, we have:
- Raised a total of $44m in series-A & seed rounds from EQT Ventures, Forgepoint Capital and Partech
- Deployed our solution with major Enterprises such as Sodexo and GlobalConnect, and leading MSSPs like Orange Cyberdefense
- Expanded to the US market with a growing North American presence
- Ended 2025 with a strong multi-million dollar ARR and ambitious goals for 2026
We're looking for a Product Marketing Director to own how we talk about product positioning, messaging, and the go-to-market work that turns it into pipeline and adoption. You'll take ownership of the strategy, not just execution against existing playbooks.
What You Will Do
- Own positioning and messaging for Qevlar in what actually resonates with customers and skeptical security buyers
- Build genuine fluency in the underlying technology (agentic investigation, autonomous triage, where the AI performs well and where it doesn't) so you can speak credibly to technical buyers
- Partner with Product and Engineering to translate what they're building into customer-facing narratives, and bring customer and competitive feedback back into roadmap conversations
- Lead go-to-market for new feature and product launches, coordinating with Sales so they're ready and with Customer Success so customers know what's changing
- Maintain competitive intelligence and sales enablement materials (battlecards, objection handling)
- Own analyst relations, including briefings and relationship management with firms like Gartner and Forrester
- Support the customer lifecycle beyond launch (demos, onboarding content, renewal and retention messaging, case studies)
Who You Are
- Product marketing experience in cybersecurity, ideally in SOC/SIEM or security automation
- Experience building positioning and messaging from the ground up at a previous company, not just executing
- Enough technical understanding of AI (agentic systems, reasoning models, and their practical limitations) to engage credibly with engineers and technical buyers
- A track record of leading product launches end to end
- A results-oriented approach - you think about your work in terms of pipeline, win rate, and retention, not just content output
- Comfort operating as a hands-on individual contributor early on, with the ability to build and lead a team as the role grows
- Strong writing and communication skills, with the ability to make complex technology clear and credible to both technical and executive audiences
Why Join Us
- Work on meaningful problems with real-world impact in cybersecurity
- A high-impact role in a small, international, fast-moving team where your contributions directly shape the company and its success
- Shape the future of a product already making noise in AI + security circles
- A company culture that values autonomy and creativity
- Opportunity for equity and early ownership
- We're flexible on location - you can either work from home or join your colleagues in our London office
If you're excited about helping security teams adopt cutting-edge AI, we'd love to hear from you. Let's build the future of cybersecurity together!
Hiring Process
- Conversation with our VP Marketing
- Conversation with a Product Manager
- Conversation with our Head of Product
- Case Study
- Culture fit
- Reference check and Offer
Offer
Product Marketing Director employer: Qevlar AI
Qevlar AI is an exceptional employer for those looking to make a significant impact in the cybersecurity sector. With a strong culture of autonomy and ownership, employees are empowered to experiment and influence the company's go-to-market strategy directly. The flexible work setup, combined with opportunities for equity and early ownership, makes Qevlar an attractive place for ambitious professionals eager to grow within a fast-paced, international team.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Director
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Qevlar AI and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Qevlar AI are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Qevlar AI on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Qevlar AI. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Director
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Qevlar AI. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Qevlar AI:Show us that you’ve done your homework! In your application, briefly mention what you admire about Qevlar AI’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Qevlar AI
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Qevlar AI will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Qevlar AI, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
