At a Glance
- Tasks: Lead and develop a sales team to drive growth in the UK&I and Nordics.
- Company: Qevlar AI, a fast-growing B2B SaaS company revolutionising cybersecurity with AI.
- Benefits: Competitive salary, commissions, equity opportunities, and a creative work culture.
- Other info: Join a dynamic, international team and help tackle meaningful challenges.
- Why this job: Make a real impact in cybersecurity while shaping the future of AI technology.
- Qualifications: 8+ years in B2B SaaS sales, with experience managing teams and cybersecurity knowledge.
The predicted salary is between 80000 - 100000 € per year.
About Qevlar AI
Qevlar is a B2B SaaS scale-up on a mission to boost the productivity of cybersecurity teams with Artificial Intelligence. We build an AI platform that transitions Security Operations Centers from reactive to proactive units through autonomous security alert investigations.
In just three years, we have:
- Raised a total of $44m in series-A & seed rounds from EQT Ventures, Forgepoint Capital and Partech
- Deployed our solution with major Enterprises such as Sodexo and GlobalConnect, and leading MSSPs like Orange Cyberdefense
- Expanded to the US market with a growing North American presence
- Ended 2025 with a strong multi-million dollar ARR and ambitious goals for 2026
Why This Role Exists
UK&I and the Nordics already deliver some of our strongest enterprise and MSSP signals. We're hiring our first dedicated Sales Director for the region to make a ready-to-run team of 3 AEs win. This is a first-line management role, not a player-coach, not an IC. You don't carry a personal quota. Your job is to develop the team, show up at the moments that matter in their deals, and co-own regional coverage with our Channel Partner Manager.
Your Mission
- Develop the team. Own forecast, pipeline health, and team attainment. Run weekly 1:1s, pipeline reviews, and structured deal reviews. Coach MEDDPICC, discovery, multi-threading, negotiation. Raise the bar across the three AEs.
- Show up in the deals that matter. Inject yourself at high-leverage moments, CISO conversations, stalled POVs, procurement, strategic QBRs. Force multiplier, not co-seller. The AE owns the deal.
- Co-own the territory with Channel. Partner with our Channel Partner Manager (peer) to map every named Enterprise account to a partner coverage plan. Make sure your AEs and our partners attack the market as one motion.
Who We’re Looking For
- At least 8 years in B2B enterprise SaaS sales, with 2+ years as a first-line sales manager of an AE team
- Cybersecurity experience selling to SOC, SecOps, or CISO buyers (or strong adjacent AI/data infrastructure)
- Track record of team quota attainment ≥100% across 2+ years
- Hands-on experience managing both direct Enterprise and MSSP/channel AEs
- Real partnership with a Channel function, joint territory mapping, co-sell, clean rules of engagement
- Structured methodology (MEDDPICC, Challenger, CoM), you teach it, not just use it
- Fluent in English. Proficiency in Swedish, Danish, Norwegian, or Finnish is a plus.
Why join us
- Competitive salary package (50% base, 50% commissions)
- Work on meaningful problems with real-world impact in cybersecurity
- A high-impact role in a small, international, fast-moving team where your contributions directly shape the company and its success
- Shape the future of a product already making noise in AI + security circles
- A company culture that values autonomy and creativity
- Opportunity for equity and early ownership
If you’re excited about helping security teams adopt cutting-edge AI, we’d love to hear from you. Let’s build the future of cybersecurity together!
Hiring process
- Intro Call with the Talent Team
- Hiring Manager interview
- Case Study
- Culture fit
- References
- Offer
Sales Director - UK&I and Nordics in London employer: Qevlar AI
Qevlar AI is an exceptional employer, offering a dynamic work environment where innovation meets impact in the cybersecurity sector. With a competitive salary package and opportunities for equity, employees are empowered to shape the future of AI-driven security solutions while enjoying a culture that prioritises autonomy and creativity. As part of a small, international team, you will have the chance to make significant contributions and grow alongside the company as it expands its presence in the UK&I and Nordics.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Director - UK&I and Nordics in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the cybersecurity and SaaS space. Attend industry events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show your passion for AI and cybersecurity! When you get the chance to chat with potential employers, make sure to express your enthusiasm for the field. Share your insights on trends and challenges in cybersecurity – it’ll show you’re not just looking for any job, but you’re genuinely interested in making an impact.
✨Tip Number 3
Prepare for those interviews! Research the company, understand their products, and be ready to discuss how your experience aligns with their goals. Practise common interview questions and think about how you can demonstrate your leadership skills and team development strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and take the initiative to reach out directly.
We think you need these skills to ace Sales Director - UK&I and Nordics in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Sales Director role. Highlight your B2B SaaS sales experience and any cybersecurity knowledge you have. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about cybersecurity and how your leadership style can develop a winning team. Be genuine and let your personality come through!
Showcase Your Achievements:Quantify your successes in previous roles. Did you exceed quotas? How did you contribute to team success? We love numbers, so don’t shy away from sharing your achievements that demonstrate your capability as a Sales Director.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team at Qevlar!
How to prepare for a job interview at Qevlar AI
✨Know Your Stuff
Before the interview, dive deep into Qevlar's mission and products. Understand how their AI platform works and its impact on cybersecurity teams. This knowledge will not only impress your interviewers but also help you articulate how your experience aligns with their goals.
✨Showcase Your Leadership Skills
As a Sales Director, you'll need to demonstrate your ability to develop and lead a team. Prepare examples of how you've successfully managed sales teams in the past, focusing on coaching methodologies like MEDDPICC. Be ready to discuss how you can raise the bar for the AEs at Qevlar.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills in real-world scenarios. Think about how you would handle high-stakes moments, such as CISO conversations or stalled POVs. Practising these scenarios will help you articulate your strategic thinking during the interview.
✨Emphasise Collaboration
Qevlar values partnership, especially with their Channel Partner Manager. Be prepared to discuss your experience in joint territory mapping and co-selling. Highlight specific instances where collaboration led to successful outcomes, showcasing your ability to work effectively across teams.
