At a Glance
- Tasks: Lead and develop a sales team to drive growth in the UK&I and Nordics.
- Company: Qevlar AI, a fast-growing B2B SaaS company revolutionising cybersecurity with AI.
- Benefits: Competitive salary, commissions, equity opportunities, and a creative work culture.
- Other info: Join a dynamic, international team and help tackle meaningful challenges.
- Why this job: Make a real impact in cybersecurity while shaping the future of AI technology.
- Qualifications: 8+ years in B2B SaaS sales, with experience managing teams and cybersecurity knowledge.
The predicted salary is between 80000 - 100000 £ per year.
About Qevlar AI
Qevlar is a B2B SaaS scale-up on a mission to boost the productivity of cybersecurity teams with Artificial Intelligence. We build an AI platform that transitions Security Operations Centers from reactive to proactive units through autonomous security alert investigations.
In just three years, we have:
- Raised a total of $44m in series-A & seed rounds from EQT Ventures, Forgepoint Capital and Partech
- Deployed our solution with major Enterprises such as Sodexo and GlobalConnect, and leading MSSPs like Orange Cyberdefense
- Expanded to the US market with a growing North American presence
- Ended 2025 with a strong multi-million dollar ARR and ambitious goals for 2026
Why This Role Exists
UK&I and the Nordics already deliver some of our strongest enterprise and MSSP signals. We're hiring our first dedicated Sales Director for the region to make a ready-to-run team of 3 AEs win. This is a first-line management role, not a player-coach, not an IC. You don't carry a personal quota. Your job is to develop the team, show up at the moments that matter in their deals, and co-own regional coverage with our Channel Partner Manager.
Your Mission
- Develop the team. Own forecast, pipeline health, and team attainment. Run weekly 1:1s, pipeline reviews, and structured deal reviews. Coach MEDDPICC, discovery, multi-threading, negotiation. Raise the bar across the three AEs.
- Show up in the deals that matter. Inject yourself at high-leverage moments, CISO conversations, stalled POVs, procurement, strategic QBRs. Force multiplier, not co-seller. The AE owns the deal.
- Co-own the territory with Channel. Partner with our Channel Partner Manager (peer) to map every named Enterprise account to a partner coverage plan. Make sure your AEs and our partners attack the market as one motion.
Who We’re Looking For
- At least 8 years in B2B enterprise SaaS sales, with 2+ years as a first-line sales manager of an AE team
- Cybersecurity experience selling to SOC, SecOps, or CISO buyers (or strong adjacent AI/data infrastructure)
- Track record of team quota attainment ≥100% across 2+ years
- Hands-on experience managing both direct Enterprise and MSSP/channel AEs
- Real partnership with a Channel function, joint territory mapping, co-sell, clean rules of engagement
- Structured methodology (MEDDPICC, Challenger, CoM), you teach it, not just use it
- Fluent in English. Proficiency in Swedish, Danish, Norwegian, or Finnish is a plus.
Why join us
- Competitive salary package (50% base, 50% commissions)
- Work on meaningful problems with real-world impact in cybersecurity
- A high-impact role in a small, international, fast-moving team where your contributions directly shape the company and its success
- Shape the future of a product already making noise in AI + security circles
- A company culture that values autonomy and creativity
- Opportunity for equity and early ownership
If you’re excited about helping security teams adopt cutting-edge AI, we’d love to hear from you. Let’s build the future of cybersecurity together!
Hiring process
- Intro Call with the Talent Team
- Hiring Manager interview
- Case Study
- Culture fit
- References
- Offer
Sales Director - UK&I and Nordics in London employer: Qevlar AI
Qevlar AI is an exceptional employer for those looking to make a significant impact in the cybersecurity sector. With a strong culture of autonomy and ownership, employees are empowered to experiment and influence the company's go-to-market strategy directly. The flexible work setup, combined with opportunities for equity and early ownership, makes Qevlar an attractive place for ambitious professionals eager to grow within a fast-paced, international team.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Director - UK&I and Nordics in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales Director - UK&I and Nordics at Qevlar AI, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Qevlar AI. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Director - UK&I and Nordics. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales Director - UK&I and Nordics in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Qevlar AI:When writing your cover letter, make sure to tailor your message specifically for Qevlar AI. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Qevlar AI
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Qevlar AI that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Qevlar AI that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Qevlar AI’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
