At a Glance
- Tasks: Lead corporate marketing strategy and enhance brand identity across regions.
- Company: Join QBS Software, a tech leader in software solutions with a commitment to sustainability.
- Benefits: Enjoy a competitive salary, bonuses, private medical insurance, and a cycle to work scheme.
- Why this job: Be part of a dynamic team driving innovation and social impact in the tech industry.
- Qualifications: Experience in B2B marketing, strong communication skills, and a relevant degree required.
- Other info: Hybrid role with opportunities for career progression and professional development.
The predicted salary is between 52000 - 84000 £ per year.
QBS Software provides a platform for software companies and channel resellers to increase efficiency and achieve growth. We are a technology company with a focus on software – covering the enterprise, cloud and consumer markets. QBS has been named in both the annual Sunday Times HSBC International Track 200 showing significant annual compound growth, and the London Stock Exchange 1000 companies to inspire Britain. The group is headquartered in London with 7 regional offices across Europe, has recently become B Corp accredited for meeting high standards of social and environmental performance, and is also independently certified by Planet Mark as net carbon neutral.
We are seeking an experienced Corporate Marketing Manager to shape and unify QBS’ global brand identity and drive strategic communication with diverse stakeholders. This role requires excellent communication and collaborative skills as you will be executing these marketing communication plans to ensure alignment and brand consistency during acquisitions and integrations. The position is based at our Alderley Edge office, but you will also be organising internal and external events and representing the company at industry forums.
As Head of Corporate Marketing at our Alderley Edge office you will:
- Develop and execute a corporate marketing strategy to enhance the company’s brand across regions.
- Act as in house PR agency, creating press releases and liaising with the media.
- Own the group website strategy, ensure it is optimised and updated (daily).
- Develop and manage a robust social media strategy to amplify the company’s presence and engage audiences globally.
- Position the stakeholder experience as the centre of the strategy, using innovative techniques in user experience (UX).
- Craft professional, strategic messaging tailored to investors, vendors/publishers, employees and customers.
- Organise industry conferences, vendor summits and employee engagement activities.
- Establish/maintain comprehensive reporting metrics, providing regular updates to executive leadership.
- Development of marketing automation tools.
The ideal Corporate Marketing Manager will have the following qualities:
- Experienced in B2B marketing within the tech/software/SAAS industry.
- Business Degree level or other relevant educational qualification.
- Proficiency in using analytics to drive marketing insights.
- Strong on relationships with influencing skills to demonstrate ROI.
- Business awareness, commercial acumen and a hands-on management style/experience.
- Managed the development of social media programs.
- Outstanding written and spoken communication/presentation skills.
- Familiar with an agile/iterative approach to working.
Other information:
- £65,000 - £70,000 basic salary plus 10% bonus.
- OKR quarterly bonus scheme.
- Excellent contributory pension scheme.
- Private Medical Insurance.
- Cycle to Work scheme.
- Full training programme with continuing professional development.
- Opportunities for promotion and career progression.
The role is a hybrid role, office-based days and working from home, candidates should therefore have a reasonable commute to our Alderley Edge office. Working hours for the position are 9.00am – 5.30pm Monday to Friday.
Head of Corporate Marketing employer: QBS Software
Contact Detail:
QBS Software Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Corporate Marketing
✨Tip Number 1
Familiarise yourself with QBS Software's brand and values. Understanding their commitment to social and environmental performance, as well as their B Corp accreditation, will help you align your marketing strategies with their mission during interviews.
✨Tip Number 2
Network with current or former employees of QBS Software on platforms like LinkedIn. Engaging in conversations about their experiences can provide valuable insights into the company culture and expectations for the Head of Corporate Marketing role.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully developed and executed corporate marketing strategies in the tech/software industry. Highlighting measurable outcomes will demonstrate your ability to drive results and align with QBS's growth objectives.
✨Tip Number 4
Stay updated on the latest trends in B2B marketing, particularly within the tech sector. Being able to discuss innovative marketing techniques and user experience strategies will show that you're proactive and ready to contribute to QBS's marketing efforts.
We think you need these skills to ace Head of Corporate Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing, particularly within the tech or software industry. Emphasise your achievements in developing corporate marketing strategies and managing social media programs.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of QBS Software's mission and values. Discuss how your skills align with their needs, particularly in shaping brand identity and executing strategic communications.
Showcase Communication Skills: Since the role requires outstanding written and spoken communication skills, consider including examples of press releases or marketing materials you've created. This will demonstrate your ability to craft professional messaging.
Highlight Analytical Proficiency: Mention your experience with analytics tools and how you've used data to drive marketing insights. This is crucial for demonstrating your business awareness and commercial acumen, which are key requirements for the role.
How to prepare for a job interview at QBS Software
✨Research the Company
Before your interview, take some time to understand QBS Software's mission, values, and recent achievements. Familiarise yourself with their B Corp accreditation and net carbon neutrality, as this shows your genuine interest in the company and its goals.
✨Prepare Your Marketing Strategy Insights
As a candidate for Head of Corporate Marketing, be ready to discuss your vision for enhancing the company's brand. Prepare examples of successful marketing strategies you've implemented in the past, particularly in the tech or software sectors, to demonstrate your expertise.
✨Showcase Your Communication Skills
Given the importance of communication in this role, practice articulating your thoughts clearly and confidently. Be prepared to discuss how you would craft messaging for different stakeholders, including investors and customers, to highlight your strategic thinking.
✨Ask Insightful Questions
At the end of the interview, ask questions that show your interest in the role and the company’s future. Inquire about their current marketing challenges or how they measure the success of their marketing initiatives, which will demonstrate your proactive approach.