At a Glance
- Tasks: Transform data into insights that drive marketing decisions and performance.
- Company: Join QBE, a global insurer with a human touch and a collaborative culture.
- Benefits: Enjoy 30 days holiday, flexible working, and a generous pension plan.
- Other info: Be part of an award-winning team with excellent career growth opportunities.
- Why this job: Make a real impact by shaping digital marketing strategies and insights.
- Qualifications: Strong data interpretation skills and experience in digital marketing analysis.
The predicted salary is between 30000 - 36000 £ per year.
- Primary Details
- Time Type: Full time Worker Type: Employee
The Opportunity
Do you enjoy turning data into meaningful insights that help shape business decisions?
We're looking for a Marketing Analytics and Performance Analyst to join a newly established Digital Marketing team and play a key role in building reporting and insight capabilities from the ground up.
This is an exciting opportunity to help create a consistent view of performance across multiple channels, delivering valuable analysis and recommendations that support business growth and decision-making.
About QBE
At QBE, we get to the heart of what matters for our customers . And we do it all with a human touch.
We're an international insurer with more than 13,000 people working across 26 countries - which means we're big enough for your ambitions, yet small enough for you to make a real impact.
It's an exciting time.
We're building momentum towards our vision to become the most consistent and innovative risk partner .
What if you could have a positive impact - at work and in the world?
As part of the QBE team, you'll get to spend every day working with people who are passionate, talented and kind.
- Your New Role
- Produce regular reporting and analysis across digital marketing channels, including website, email, social media and paid activity.
- Identify opportunities to improve digital performance through insight-led analysis and recommendations.
- Support the measurement and evaluation of marketing campaigns, helping to assess performance against objectives and business outcomes.
- Contribute to analysis of customer journeys, lead generation activity and conversion performance where appropriate.
- Support the development and maintenance of measurement frameworks, tracking approaches and reporting standards.
- Contribute to the development of a new reporting and insight function, helping establish best practice, reporting standards and performance measures.
About You
- Ability to interpret data and translate findings into practical recommendations and optimisation opportunities.
- Excel skills, including data manipulation, pivot tables and reporting.
- Understanding of digital measurement principles, including campaign tracking and performance measurement.
- Excellent communication and stakeholder management skills, with the confidence to present data and recommendations.
- Exposure to customer journey, conversion funnel or lead generation analysis is advantageous.
- Awareness of data governance, KPI frameworks and reporting best practice.
Benefits
- 30 days holiday a year with the option to buy up to 2 additional days.
- Flexible working - balancing work and life is important so our flexible working opportunities are open to all, this can include part-time, job share and compressed hours.
- Pension - you are automatically enrolled into the QBE pension plan, which entitles you to receive employer contributions of 10% of your basic salary.
- Awards & Recognition
- General Insurer of the Year 2026 at the British Insurance Awards
- Insurance Post British Insurance Awards 2025: Winner: Commercial Lines Insurer of the Year, Winner: Reinsurer of the Year - QBE Re, Winner: ESG, Diversity, Equity and Inclusion Initiative of the Year, Winner: Insurance Personality of the Year - Chris Wallace, Executive Director UK insurance
- AXCO Global Insurance Awards 2024 Winner: Network Management of the Year
- Insurance Business UK 5-Star Cyber Awards 2024: QBE rated as a 5-Star Cyber Insurer
- UK IT Industry Awards 2023 Winner: Green Technology Innovation of the Year
Skills: Campaign Management, Communication, Critical Thinking, Customer Service, Digital Marketing, Financial Products, Intentional collaboration, Managing performance, Marketing, Marketing Management, Marketing Strategies, Marketing Tools, Research Analysis, Risk Management, Stakeholder Management
Application Close Date: 06/08/2026 11:59 PM
Equal Employment Opportunity: QBE is an equal opportunity employer and is required to comply with equal employment opportunity legislation in each jurisdiction it operates.
#J-18808-Ljbffr
Marketing Analytics and Performance Analyst employer: QBE Insurance
QBE Insurance is an exceptional employer, offering a dynamic work environment in London with hybrid working options that promote a healthy work-life balance. Employees benefit from generous holiday allowances, comprehensive health coverage, and robust pension contributions, all while being part of a collaborative culture that values innovation and personal growth. With a commitment to sustainability and diversity, QBE empowers its team to make a meaningful impact both within the company and in the wider community.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Analytics and Performance Analyst
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for QBE Insurance and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like QBE Insurance are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with QBE Insurance on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at QBE Insurance. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Analytics and Performance Analyst
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit QBE Insurance. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of QBE Insurance:Show us that you’ve done your homework! In your application, briefly mention what you admire about QBE Insurance’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at QBE Insurance
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at QBE Insurance will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At QBE Insurance, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
