At a Glance
- Tasks: Lead marketing and communications strategy for QBE's International division, driving growth and engagement.
- Company: QBE Insurance is a global insurer focused on innovation and building resilient futures.
- Benefits: Enjoy 30 days holiday, flexible working, private medical insurance, and sustainable investing options.
- Other info: Be part of a company that prioritises sustainability and inclusivity while offering remote work opportunities.
- Why this job: Join a diverse team, make an impact, and thrive in a supportive culture that values your well-being.
- Qualifications: Proven leadership in B2B marketing, strong communication skills, and experience in transformational change required.
The predicted salary is between 72000 - 108000 £ per year.
Job Description
Primary Details
Time Type: Full time
Worker Type: Employee
As Chief Marketing and Communications Officer (Marcomms"), International, you will be responsible for developing and implementing the regional Marcomms strategy for QBE's International division and supporting business growth and customer retention across all distribution channels. The role is also responsible for effectively overseeing both internal and external communications, corporate affairs, brand management, PR campaigns, social media, content production and event management to enhance the company's presence and impact across all internal stakeholders as well as the wider market and broader community.
The role sits on the Executive Management Board for International and reports into the International CEO and requires strategic vision, hands-on leadership and exceptional communication skills to lead a function of c.30 employees, across UK, Europe and Asia.
Your New Role
- Be a strategic partner to key stakeholders across the business to ensure alignment between marketing and business priorities that maximises the impact of the Marcomms budget and capabilities and drives commercial outcomes.
- Develop a holistic and robust planning approach across the full Marcomms function that enables the creation and execution of a comprehensive marketing and communications strategy
- Drive a performance culture across the function that is data driven and focused on outcomes aligned to our business strategy.
- Integrate market, customer and broker insights to create cohesive, personalised, multi-channel marketing and communications.
- Strengthen and activate QBE's global brand across International to build trust and preference, whilst ensuring global consistency and alignment.
- Increase engagement, retention and market influence in customer segments where QBE can have a greater relationship with our end customers.
- Drive broker engagement through targeted broker initiatives to improve attitudes, perception and preference.
- Collaborate with QBE stakeholders to create effective corporate affairs briefing materials for senior executives that maximise their impact when engaging with key stakeholders in the market and society more broadly (e.g. political and regulatory discussions)
- Provide leadership, direction, and coaching to build strong digital marketing and social media capability.
- Develop and implement strong business cases for the introduction of new marketing technologies, agency solutions and resources that drive efficiencies or enhance the delivery of marketing capabilities.
- Lead, nurture and develop a team of c.30 marketing and comms professionals, providing guidance and fostering a culture of collaboration and creativity.
- Proven leadership experience in the B2B financial/professional services sector (insurance/reinsurance experience would be an advantage) across Marketing, Internal Communications, Corporate Affairs and Media/Reputation management.
- Strong team leadership skills with experience of creating a strong business partnership culture and driving new ways of working to achieve impactful results.
- Experience of leading a Marcomms function through transformational change including developing and implementing new operating models and ways of working.
- Experience of working within a matrix organisation, managing key stakeholders across the business and working in collaboration with Group Marketing and Comms function.
- Exceptional stakeholder management skills and a strong communicator across all levels of the organisation, including experience of presenting at exco/board level.
- Experience in using technology, data and analytics to take a data driven approach to marketing campaigns across multiple channels.
- Strong background in planning, budgeting and executing marketing plans that are aligned to business strategy.
At QBE, we want our people to feel rewarded and inspired to perform at their best, that's why we have created At My Best". It's our connection, our way of showing we have your back. We understand that one size doesn't fit all and that priorities can change depending on your life stage. That is why our blend of wellbeing initiatives and benefits offer flexibility to suit what matters most to you. It's in the culture of our business, our QBE DNA, to support our people. Everything we do is underpinned by our QBE DNA.
We're an international insurer that's building momentum towards realising our vision of becoming the most consistent and innovative risk partner. We can never really predict what's around the corner, but at QBE we're asking the right questions to enable a more resilient future - helping those around us build strength and embrace change to their advantage.
QBE aims to build a workplace that is fair and inclusive because we want to attract and retain the best people to do the job, we have adopted flexible working across the company and welcome this conversation ( https://qbeeurope.com/careers/flex-qbe/ ).
With more than more than 13,000 people working across 27 countries, we're big enough to make a real impact, but small enough to provide a friendly workplace, where people are down-to-earth, passionate, and kind.
To find out more about why you should work for QBE, visit our careers website.
At My Best - QBE Benefits
You are more than your work - and QBE is more than a workplace, which is why we provide you with the benefits, support and flexibility to help you concentrate on living your best life personally and professionally. As well as the benefits below we also offer an extensive choice of other options to suit you!
- 30 days holiday a year with the option to buy up to 2 additional days.
- Flexible working - balancing work and life is important so our flexible working opportunities are open to all, this can include part-time, job share and compressed hours.
- Pension - you are automatically enrolled into the QBE pension plan, which entitles you to receive employer contributions of 10% of your basic salary.
- Private medical insurance - we fund fully comprehensive private medical cover for you and all the family.
- Family friendly policies - we offer 26 weeks leave at full pay regardless of gender identity, sexual orientation or how you become a parent.
- Short term remote work abroad - you can request up to 20 days per year to work remotely from certain locations abroad.
- Sustainable investing - we believe sustainable integration is important for long term financial, environmental, and social outcomes. Our pension strategy supports our net-zero goal to achieve year-on-year reductions in carbon footprint, by investing more in green businesses than the broader market, so your savings are looking after the planet's future, as well as your own.
- Cycle-to-Work - benefit from regular exercise whilst making your commute greener and cheaper, select and bike and/or accessories up to the value of £5,000.
QBE Awards
Some of the award's QBE are proud to have won, been a finalist for, and shortlisted for include;
AXCO Global Insurance Awards 2024 Winner: Network Management of the Year
Insurance Business UK 5-Star Cyber Awards 2024: QBE rated as a 5-Star Cyber Insurer
UK IT Industry Awards 2023 Winner: Green Technology Innovation of the Year
Working Dads Employer Awards 2023 Winner: Parental Policies Award
Insurance Post British Insurance Awards 2023: QBE rated as a 5-Star Employee
You can view all our awards here
Inclusion of Diversity
We are striving to create a workplace culture where all our people feel included, and we are committed to building a diverse workforce that is reflective of the communities we operate in. We are proud to have partnerships with organisations such as Stonewall and Working Families, and our commitment to the Women in Finance Charter, the UN Women's Empowerment Principles and Race at Work charter helps keep us accountable and transparent. For more information on our strategy targets please take a look at our Careers Page
Accessibility
Here at QBE, we are promoting an accessible workplace for all, which includes supporting candidates to perform at their best during their recruitment process. If you require any accommodations, please make your Talent Acquisition contact aware.
ESG & Sustainability
At QBE, we believe that integrating sustainability into our business helps us deliver on our purpose of enabling a more resilient future. Our three key focus areas include fostering an orderly and inclusive transition to a net-zero economy, enabling a sustainable and resilient workforce, and partnering for growth through innovative, sustainable, and impactful solutions. For further information regarding QBE's sustainability targets, including our net-zero pledges and inclusion of diversity targets, and our award-winning impact investment initiative 'Premiums4Good', please visit our Sustainability homepage and read our latest Sustainability Report
What next? If you have a passion to contribute to QBE's vision of enabling a more resilient future for our customers and the community, we encourage you to apply! Simply click the apply" button to submit your CV and other relevant documents, and a member of our friendly Talent Acquisition team will be in contact to discuss your interest further if you meet the requirements of the role.
We believe this is our moment - what if it was yours too?
APPLY NOW and let's make it happen!
Skills:
Brand Strategy, Coaching for success, Communication, Critical Thinking, Customer Service, Influencing, Intentional collaboration, Managing performance, Marketing Strategies, Navigating ambiguity, Presenting with Impact, Risk Management, Stakeholder Management, Strategic Agility, Strategic Leadership
How to Apply:
To submit your application, click "Apply" and follow the step by step process.
Equal Employment Opportunity:
QBE is an equal opportunity employer and is required to comply with equal employment opportunity legislation in each jurisdiction it operates.
Chief Marketing and Communications Officer, International - QBE Insurance in London employer: QBE Insurance
QBE Insurance is an exceptional employer that prioritises the well-being and growth of its employees, offering a flexible working environment and a comprehensive benefits package tailored to individual needs. With a strong commitment to diversity and inclusion, QBE fosters a collaborative culture where innovative ideas thrive, and employees are empowered to make a meaningful impact across the international landscape. Join a team that values your contributions and supports your professional development while working towards a resilient future.
StudySmarter Expert Advice🤫
We think this is how you could land Chief Marketing and Communications Officer, International - QBE Insurance in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for QBE Insurance and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like QBE Insurance are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with QBE Insurance on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at QBE Insurance. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Chief Marketing and Communications Officer, International - QBE Insurance in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit QBE Insurance. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of QBE Insurance:Show us that you’ve done your homework! In your application, briefly mention what you admire about QBE Insurance’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at QBE Insurance
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at QBE Insurance will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At QBE Insurance, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
