At a Glance
- Tasks: Lead and innovate QBE's social media strategy, focusing on LinkedIn and emerging platforms.
- Company: Join a global insurer committed to resilience and innovation.
- Benefits: Enjoy 30 days holiday, flexible working, and comprehensive health coverage.
- Other info: Be part of a dynamic team with opportunities for growth and creativity.
- Why this job: Make a real impact on a global brand while shaping its digital presence.
- Qualifications: Experience in social media strategy, particularly for B2B audiences, is essential.
The predicted salary is between 49500 - 60500 £ per year.
At QBE, our purpose is to enable a more resilient future. We are an international insurer and reinsurer with a local presence in 27 countries. As our business continues to evolve, so does the way we connect with our customers, partners, employees and communities.
We're looking for a strategic, ambitious and commercially-minded Social Media Manager to transform and elevate QBE's social media presence across our International business. Joining our Digital Marketing team and wider Marketing & Communications function, you'll take ownership of our organic social media strategy, setting the vision, standards and direction for how QBE shows up across channels. While LinkedIn will be your primary focus, you'll have the opportunity to shape our future social media landscape and identify new opportunities for growth across emerging platforms.
This is a rare opportunity to build, influence and create lasting impact on a global brand. If you're someone who sees beyond likes and impressions and is excited by strategy, governance, storytelling, innovation and transformation, we'd love to hear from you.
Having the right to work in the UK is a requirement for this role. QBE may consider sponsorship at its discretion.
Your new role
Reporting to the Head of Digital Marketing, you'll own QBE's organic social media channels end-to-end, defining strategy, governance, content direction and performance measurement across multiple regions and markets. Working closely with marketing, communications, business leaders and external partners, you'll establish a more consistent, audience-led and impactful approach to social media which strengthens QBE's brand, reputation and commercial objectives.
Main responsibilities:
- Develop and own QBE's organic social media strategy, with LinkedIn as the primary channel, creating a clear vision for future growth and engagement.
- Shape how QBE appears across social media, defining content strategy, tone of voice, storytelling principles and best practice.
- Partner with stakeholders across the business to translate strategic priorities into compelling, audience-focused social content and campaigns.
- Lead the planning, governance and coordination of activity across regions, bringing greater consistency and alignment across markets.
- Own and manage the International social media calendar, ensuring content is strategically prioritised and opportunities are maximised.
- Act as the centre of excellence for social media, providing guidance, challenge and expertise to stakeholders at all levels.
- Establish and maintain governance frameworks, ensuring all activity aligns with regulatory requirements, brand standards and reputational considerations.
- Use data, analytics and audience insights to continuously optimise performance and inform future strategy.
- Explore emerging social platforms, technologies and trends, identifying opportunities to strengthen QBE's digital presence.
- Champion the use of AI and innovative digital tools to improve content creation, planning, operational efficiency and audience engagement.
About you
You're a strategic thinker as much as a social media expert. You're excited by the challenge of transforming and evolving a social media presence, bringing structure where needed while inspiring others with a clear vision for what's possible. You'll be comfortable influencing senior stakeholders, navigating complexity and taking ownership of a highly visible channel. Most importantly, you'll care deeply about quality, consistency and delivering work that reflects the strength of our brand.
Skills you'll need:
- Strong experience developing and delivering social media strategies, particularly for B2B audiences.
- Experience within financial services, insurance, banking or another regulated industry.
- A proven track record of building, transforming or evolving social media channels and programmes.
- Excellent stakeholder management skills, with the confidence to advise, influence and challenge senior leaders.
- Deep understanding of LinkedIn and the role social media plays in driving brand reputation, engagement and business outcomes.
- Strong analytical skills, with the ability to turn insights into actionable recommendations.
- Exceptional communication and storytelling capabilities, with an eye for high-quality content and audience engagement.
- Outstanding organisational and project management skills, with the ability to manage multiple priorities and stakeholders.
- Curiosity about emerging technologies, including AI, and how they can enhance social media strategy and execution.
- High personal standards and attention to detail, with a commitment to delivering consistently excellent work.
- A proactive, self-starting mindset and the confidence to work autonomously while building strong partnerships across the business.
Benefits
We offer a range of benefits to help provide holistic support for your work life, whatever your circumstances. As a QBE employee you will have access to and benefit from:
- 30 days holiday a year with the option to buy up to 2 additional days.
- Flexible working - balancing work and life is important so our flexible working opportunities are open to all, this can include part-time, job share and compressed hours.
- Pension – you are automatically enrolled into the QBE pension plan, which entitles you to receive employer contributions of 10% of your basic salary.
- Private medical insurance – we fund fully comprehensive private medical cover for you and all the family.
- Family friendly policies – we offer 26 weeks leave at full pay regardless of gender identity, sexual orientation or how you become a parent.
- Short term remote work abroad - you can request up to 20 days per year to work remotely from certain locations abroad.
- Sustainable investing - we believe sustainable integration is important for long term financial, environmental, and social outcomes.
- Cycle-to-Work – benefit from regular exercise whilst making your commute greener and cheaper, select and bike and/or accessories up to the value of 5,000.
Awards & Recognition
We value our employee's experience with us and are proud to have been recognised for the following awards:
- General Insurer of the Year 2026 at the British Insurance Awards
- Winner of Excellence in Diversity, Equity & Inclusion Award 2025 at the Insurance Business Australia Awards for our Respect@QBE program
- Insurance Post British Insurance Awards 2025: Winner: Commercial Lines Insurer of the Year, Winner: Reinsurer of the Year - QBE Re, Winner: ESG, Diversity, Equity and Inclusion Initiative of the Year, Winner: Insurance Personality of the Year - Chris Wallace, Executive Director UK insurance
- AXCO Global Insurance Awards 2024 Winner: Network Management of the Year
- Insurance Business UK 5-Star Cyber Awards 2024: QBE rated as a 5-Star Cyber Insurer
- UK IT Industry Awards 2023 Winner: Green Technology Innovation of the Year
- Working Dads Employer Awards 2023 Winner: Parental Policies Award
- Insurance Post British Insurance Awards 2023: QBE rated as a 5-Star Employee
Apply now and let's make it happen! If you're looking for a career that combines your expertise and your empathy, click Apply today. Your career. At the heart of it.
How to Apply: To submit your application, click "Apply" and follow the step by step process.
Equal Employment Opportunity: QBE is an equal opportunity employer and is required to comply with equal employment opportunity legislation in each jurisdiction it operates.
Social Media Manager in London employer: QBE Insurance Group
At QBE, we pride ourselves on being an excellent employer, offering a dynamic work culture that fosters innovation and collaboration. As a Social Media Manager in London, you'll enjoy flexible working arrangements, generous holiday allowances, and comprehensive benefits including private medical insurance and family-friendly policies. With a strong commitment to employee growth and sustainability, QBE provides a unique opportunity to make a meaningful impact on a global brand while advancing your career in a supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for QBE Insurance Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like QBE Insurance Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with QBE Insurance Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at QBE Insurance Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit QBE Insurance Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of QBE Insurance Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about QBE Insurance Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at QBE Insurance Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at QBE Insurance Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At QBE Insurance Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
