Overview
In this role you will drive digital measurement and insights across QBE’s digital channels to improve performance and customer experience. You’ll lead testing and optimisation, promote data-driven decision making, and collaborate with cross-functional teams to evolve measurement frameworks. You will harness AI and automation to unlock deeper insights and continuous improvement, shaping how digital decisions are made at a global scale. Join a collaborative Marketing & Communications function focused on turning analytics into measurable impact.
Pay / Benefits
- 30 days holiday plus up to 2 days
- Flexible working options
- Pension with 10% employer contributions
- Private medical insurance for you and family
- Family-friendly policies (26 weeks leave)
- Cycle-to-Work scheme
Responsibilities
- Own performance measurement and analysis across digital marketing channels (web, email, social, paid media, SEO)
- Provide actionable insights to stakeholders to improve decisions
- Develop and maintain dashboards, reporting frameworks and KPI measures
- Lead testing, experimentation and optimisation programme and roadmap
- Act as SME for digital analytics, attribution and measurement
- Partner with technology and external agencies for accurate tracking and tagging
- Analyse website performance and customer behaviour to improve digital experiences and outcomes
- Support technical SEO and website optimisation initiatives
- Champion AI, automation and emerging tech to enhance reporting and insights
- Establish measurement standards and data governance across marketing
- Own the digital insight and optimisation roadmap and identify strategic opportunities
- Provide data-driven recommendations that influence channel strategy and investment
Key requirements
- Strong experience in digital analytics or marketing analytics
- GA4 and Google Tag Manager experience
- Experience with attribution models, event tracking and conversion measurement
- Understanding of website analytics, customer journeys and digital metrics
- Experience developing reporting frameworks, dashboards and KPIs
- Track record of turning insights into actionable recommendations
- Experience leading optimisation and experimentation programmes
- Knowledge of digital channels (web, email, social, paid media, SEO)
- Excellent stakeholder management and ability to communicate to technical and non-technical audiences
- Experience working with cross-functional teams including marketing, technology and data
- Curiosity for emerging tech like AI and automation in marketing
- Experience with Power BI, SQL, BrightEdge or similar tools would be advantageous
- Proactive, detail-oriented and focused on continuous improvement
- Curiosity
- Analytical thinking
- Commercially focused
- GA4
- Google Tag Manager
- attribution models
Digital Insights Specialist in London employer: QBE Insurance Group
At QBE, we pride ourselves on being an excellent employer, offering a dynamic work culture that fosters collaboration and innovation. Our London-based IT Business Analyst role provides not only competitive benefits such as flexible working arrangements and generous holiday allowances but also ample opportunities for professional growth within a supportive team environment. Join us to make a meaningful impact in the insurance industry while enjoying a strong commitment to sustainability and employee well-being.
