At a Glance
- Tasks: Lead digital measurement and optimisation across QBE's channels, transforming data into actionable insights.
- Company: Join a forward-thinking global organisation committed to innovation and continuous improvement.
- Benefits: Enjoy 30 days holiday, flexible working, private medical insurance, and sustainable investing options.
- Other info: Collaborate with diverse teams and leverage emerging technologies like AI for impactful results.
- Why this job: Shape the future of digital marketing and make a real impact on customer experiences.
- Qualifications: Experience in digital analytics and a passion for data-driven decision-making.
The predicted salary is between 40500 - 49500 £ per year.
We’re building momentum towards our vision to become the most consistent and innovative risk partner.
We're looking for a strategic, commercially-minded and data-driven Digital Insights Specialist to help shape the future of digital marketing performance across QBE's International business. Joining our Digital Marketing team and wider Marketing & Communications function, you'll take ownership of our digital measurement, insight and optimisation agenda across web, email, social media, paid media and SEO. You'll be responsible for transforming data into actionable intelligence, helping us better understand customer behaviour, improve channel performance and maximise marketing effectiveness.
This is an exciting opportunity to influence how digital decisions are made across a global organisation. You'll lead experimentation and testing programmes, champion data-driven thinking and identify opportunities to leverage AI and automation to unlock deeper insights and drive continuous improvement.
If you're passionate about analytics, optimisation and using data to drive meaningful business outcomes, we'd love to hear from you.
Your new role:
- Reporting to the Head of Digital Marketing, you'll lead digital measurement, insight and optimisation across QBE's digital channels, establishing best practice frameworks that help improve performance, customer experience and marketing effectiveness.
- Working closely with marketing, technology, data teams and external partners, you'll ensure we have the right data, insights and experimentation capabilities in place to continually learn, optimise and evolve our approach.
- Own performance measurement and analysis across QBE's digital marketing channels, including web, email, social media, paid media and SEO.
- Provide clear, actionable insight that helps stakeholders understand performance, identify opportunities and make better decisions.
- Develop and maintain reporting frameworks, dashboards and KPI measures that provide a consistent view of digital performance.
- Lead QBE's testing, experimentation and optimisation programme, creating a culture of continuous improvement and learning.
- Develop testing roadmaps and prioritise opportunities that improve customer journeys, engagement, conversion and marketing effectiveness.
- Act as the subject matter expert for digital analytics, attribution, measurement and optimisation.
- Partner with technology teams and external agencies to ensure accurate tracking, tagging and conversion measurement across all digital channels.
- Analyse website performance and customer behaviour, identifying opportunities to improve digital experiences and business outcomes.
- Support technical SEO and website optimisation initiatives, helping maximise search visibility and site performance.
- Champion the use of AI, automation and emerging technologies to enhance reporting, analysis, experimentation and insight generation.
- Establish consistent measurement standards, KPI definitions and data governance practices across the marketing function.
- Own the digital insight and optimisation roadmap, identifying strategic opportunities that improve marketing performance and customer outcomes.
- Provide data-driven recommendations that influence channel strategy, investment decisions and optimisation priorities.
- Build strong partnerships across marketing, technology and data teams to maximise the value of digital insights across the business.
You enjoy uncovering insights hidden within data and translating them into clear actions that drive measurable results. Most importantly, you'll be passionate about continuous improvement and excited by the opportunity to shape how digital performance is measured and optimised across a global organisation.
Strong experience in digital analytics, marketing analytics, digital performance or a related discipline.
Strong understanding of website analytics, customer journeys, digital performance metrics and online user behaviour.
A proven track record of identifying actionable insights and delivering recommendations that improve business performance.
Experience leading optimisation, experimentation and testing programmes that drive measurable outcomes.
Strong understanding of digital marketing channels, including websites, email marketing, social media, paid media and SEO.
Experience working across cross-functional teams including marketing, technology, data and external partners.
Curiosity and enthusiasm for emerging technologies, including AI and automation, and their application within marketing and analytics.
Experience with tools such as Power BI, SQL, BrightEdge, technical SEO platforms or similar analytics and optimisation technologies would be advantageous.
Benefits:
- 30 days holiday a year with the option to buy up to 2 additional days.
- Flexible working - balancing work and life is important so our flexible working opportunities are open to all, this can include part-time, job share and compressed hours.
- Pension - you are automatically enrolled into the QBE pension plan, which entitles you to receive employer contributions of 10% of your basic salary.
- Private medical insurance - we fund fully comprehensive private medical cover for you and all the family.
- Family friendly policies - we offer 26 weeks leave at full pay regardless of gender identity, sexual orientation or how you become a parent.
- Short term remote work abroad - you can request up to 20 days per year to work remotely from certain locations abroad.
- Sustainable investing - we believe sustainable integration is important for long term financial, environmental, and social outcomes.
- Cycle-to-Work - benefit from regular exercise whilst making your commute greener and cheaper, select and bike and/or accessories up to the value of 5,000.
How to Apply:
To submit your application, click "Apply" and follow the step by step process.
Digital and Power BI Consultant in London employer: QBE Insurance Group
At QBE, we pride ourselves on being an excellent employer, offering a dynamic work culture that fosters collaboration and innovation. Our London-based IT Business Analyst role provides not only competitive benefits such as flexible working arrangements and generous holiday allowances but also ample opportunities for professional growth within a supportive team environment. Join us to make a meaningful impact in the insurance industry while enjoying a strong commitment to sustainability and employee well-being.
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We think this is how you could land Digital and Power BI Consultant in London
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We think you need these skills to ace Digital and Power BI Consultant in London
Some tips for your application 🫡
Show Off Your Passion for Learning:When applying for a role in digital learning and education at QBE Insurance Group, make sure to sprinkle your application with examples of your enthusiasm for teaching and learning technologies. Share specific experiences where you've used, designed, or implemented digital learning solutions, as this shows us that you truly get the field.
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