Social Media Manager

Primary Details

Time Type: Full time

Worker Type: Employee

Social Media Manager

London

Permanent | Full Time (Hybrid)

About QBE

At QBE, we get to the heart of what matters for our customers. And we do it all with a human touch.

We’re an international insurer with more than 13,000 people working across 26 countries – which means we’re big enough for your ambitions, yet small enough for you to make a real impact. It’s an exciting time. We’re building momentum towards our vision to become the most consistent and innovative risk partner.

What if you could have a positive impact – at work and in the world? As part of the QBE team, you’ll get to spend every day working with people who are passionate, talented and kind.

The opportunity

We're looking for a strategic, ambitious and commercially-minded Social Media Manager to transform and elevate QBE's social media presence across our International business.

Joining our Digital Marketing team and wider Marketing & Communications function, you'll take ownership of our organic social media strategy, setting the vision, standards and direction for how QBE shows up across channels. While LinkedIn will be your primary focus, you'll have the opportunity to shape our future social media landscape and identify new opportunities for growth across emerging platforms.

This is a rare opportunity to build, influence and create lasting impact on a global brand. If you're someone who sees beyond likes and impressions and is excited by strategy, governance, storytelling, innovation and transformation, we'd love to hear from you.

Your new role

Reporting to the Head of Digital Marketing, you'll own QBE's organic social media channels end-to-end, defining strategy, governance, content direction and performance measurement across multiple regions and markets.

Working closely with marketing, communications, business leaders and external partners, you'll establish a more consistent, audience-led and impactful approach to social media which strengthens QBE's brand, reputation and commercial objectives.

Main responsibilities

• Develop and own QBE's organic social media strategy, with LinkedIn as the primary channel, creating a clear vision for future growth and engagement.
• Shape how QBE appears across social media, defining content strategy, tone of voice, storytelling principles and best practice.
• Partner with stakeholders across the business to translate strategic priorities into compelling, audience-focused social content and campaigns.
• Lead the planning, governance and coordination of activity across regions, bringing greater consistency and alignment across markets.
• Own and manage the International social media calendar, ensuring content is strategically prioritised and opportunities are maximised.
• Act as the centre of excellence for social media, providing guidance, challenge and expertise to stakeholders at all levels.
• Establish and maintain governance frameworks, ensuring all activity aligns with regulatory requirements, brand standards and reputational considerations.
• Use data, analytics and audience insights to continuously optimise performance and inform future strategy.
• Explore emerging social platforms, technologies and trends, identifying opportunities to strengthen QBE's digital presence.
• Champion the use of AI and innovative digital tools to improve content creation, planning, operational efficiency and audience engagement.

About You

You're a strategic thinker as much as a social media expert. You're excited by the challenge of transforming and evolving a social media presence, bringing structure where needed while inspiring others with a clear vision for what's possible.

You’ll be comfortable influencing senior stakeholders, navigating complexity and taking ownership of a highly visible channel. Most importantly, you’ll care deeply about quality, consistency and delivering work that reflects the strength of our brand.

Skills you'll need

• Strong experience developing and delivering social media strategies, particularly for B2B audiences.
• Experience within financial services, insurance, banking or another regulated industry.
• A proven track record of building, transforming or evolving social media channels and programmes.
• Excellent stakeholder management skills, with the confidence to advise, influence and challenge senior leaders.
• Deep understanding of LinkedIn and the role social media plays in driving brand reputation, engagement and business outcomes.
• Strong analytical skills, with the ability to turn insights into actionable recommendations.
• Exceptional communication and storytelling capabilities, with an eye for high-quality content and audience engagement.
• Outstanding organisational and project management skills, with the ability to manage multiple priorities and stakeholders.
• Curiosity about emerging technologies, including AI, and how they can enhance social media strategy and execution.
• High personal standards and attention to detail, with a commitment to delivering consistently excellent work.
• A proactive, self-starting mindset and the confidence to work autonomously while building strong partnerships across the business.

Benefits

We offer a range of benefits to help provide holistic support for your work life, whatever your circumstances. As a QBE employee you will have access to and benefit from:

30 days holiday a year

with the option to buy up to 2 additional days.

Flexible working

balancing work and life is important so our flexible working opportunities are open to all, this can include part-time, job share and compressed hours.

Pension

you are automatically enrolled into the QBE pension plan, which entitles you to receive employer contributions of 10% of your basic salary.

Private medical insurance

we fund fully comprehensive private medical cover for you and all the family.

Family friendly policies

we offer 26 weeks leave at full pay regardless of gender identity, sexual orientation or how you become a parent.

Short term remote work abroad

you can request up to 20 days per year to work remotely from certain locations abroad.

Sustainable investing

we believe sustainable integration is important for long term financial, environmental, and social outcomes. Our pension strategy supports our net-zero goal to achieve year-on-year reductions in carbon footprint, by investing more in green businesses than the broader market, so your savings are looking after the planet's future, as well as your own.

Cycle-to-Work

benefit from regular exercise whilst making your commute greener and cheaper, select and bike and/or accessories up to the value of £5,000.

To find out more visit our Rewarding our people - QBE European Operations

Awards & Recognition

We value our employee’s experience with us and are proud to have been recognised for the following awards:

General Insurer of the Year 2026

at the British Insurance Awards

Winner of Excellence in Diversity, Equity & Inclusion Award 2025

at the Insurance Business Australia Awards for our Respect@QBE program

Insurance Post British Insurance Awards 2025

Winner: Commercial Lines Insurer of the Year,

Winner: Reinsurer of the Year - QBE Re, Winner: ESG, Diversity, Equity and Inclusion Initiative of the Year, Winner: Insurance Personality of the Year - Chris Wallace, Executive Director UK insurance

AXCO Global Insurance Awards 2024 Winner

Network Management of the Year

Insurance Business UK 5-Star Cyber Awards 2024

QBE rated as a 5-Star Cyber Insurer

UK IT Industry Awards 2023 Winner

Green Technology Innovation of the Year

Working Dads Employer Awards 2023 Winner

Parental Policies Award

Insurance Post British Insurance Awards 2023

QBE rated as a 5-Star Employee

You can view all our awards here

Skills

Analytical Thinking, Commercial Acumen, Communication, Content Strategy, Critical Thinking, Digital Marketing, Intentional collaboration, Managing performance, Marketing, Media Analytics, Presenting with Impact, Social Media Management, Social Media Marketing, Stakeholder Management, Team Management

Equal Employment Opportunity

QBE is an equal opportunity employer and is required to comply with equal employment opportunity legislation in each jurisdiction it operates.

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