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For Companies At a Glance
- Tasks: Lead and scale marketing strategies across the UK and Europe for a cutting-edge SaaS platform.
- Company: Join Qargo, a rapidly expanding tech company revolutionising logistics with AI-driven solutions.
- Benefits: Enjoy competitive pay, hybrid work options, and the chance to shape a growing marketing team.
- Why this job: Make a real impact in a high-autonomy role at a fast-paced, innovative company.
- Qualifications: 5+ years in B2B marketing, with strong leadership and demand generation experience.
- Other info: Be part of a collaborative culture that values ownership and curiosity.
The predicted salary is between 48000 - 84000 £ per year.
About Qargo
Qargo is a cloud-based (SaaS) Transport Management Platform. We are a scale-up based in London and Ghent (Belgium), rapidly expanding across Europe. The platform is an ‘all-in-one system’, handling everything from initial order entry to final invoicing. It optimises planning and has a built-in AI feature that automates lengthy manual tasks. Qargo is designed to help modern logistics operations run more efficiently, while increasing profitability and sustainability.
About the Role
Qargo is hiring its first Regional Marketing Director to own and scale the full marketing function across the UK and Europe — excluding events, which sit separately under the Head of Commercial. This is a hands-on management role with broad scope. You will be responsible for content strategy, website and digital presence, paid acquisition, brand positioning, and demand generation. You will inherit a capable team and be expected to build on existing foundations while raising the bar on execution, measurement, and strategic impact. The role sits within the Commercial organisation and works closely with Sales, Partnerships, Rev Operations, Customer Success, Enablement and Product. You will have a direct line to the Head of Commercial and significant autonomy to shape the marketing strategy.
Key Responsibilities
- Strategy & Leadership: Define and execute a regional marketing strategy aligned with commercial targets across the UK and Europe. Own the marketing roadmap: set priorities, allocate budget, and measure ROI across all channels. Build a high-performing marketing team — coach, develop, and retain talent. Manage several direct reports (content, digital/web, and campaigns). Serve as the senior marketing voice in commercial leadership discussions. Translate business objectives into marketing plans with clear KPIs.
- Demand Generation & Paid Acquisition: Design and manage multi-channel demand generation programs (paid search, paid social, display, retargeting) to drive qualified pipeline for Sales. Own marketing-sourced and marketing-influenced pipeline targets. Report on funnel metrics from impression to closed-won. Continuously test, optimise, and scale campaigns. Manage agency relationships where applicable.
- Content & Brand: Set the content strategy: thought leadership, case studies, whitepapers, blog, video, and social. Position Qargo as the category leader in intelligent transport management. Ensure brand consistency and quality across all touchpoints — website, collateral, advertising, and partner materials. Translate complex product capabilities (AI automation, route optimisation, real-time visibility) into compelling narratives for operational and executive audiences in logistics.
- Website & Digital: Own the website as Qargo's primary conversion engine. Drive improvements in traffic, engagement, and lead capture. Manage SEO strategy and organic growth. Oversee marketing technology stack (CRM/marketing automation, analytics, attribution).
- Market Intelligence: Monitor competitive landscape, market trends, and customer insights. Feed intelligence back into product, sales, and leadership. Localise messaging and campaigns for different European markets where relevant.
Skills & Experience
- 5+ years of B2B marketing experience, with at least 3 years in a senior or director-level role.
- Proven track record of building and managing demand generation programs that deliver measurable pipeline and revenue impact.
- Experience managing a marketing team (3+ people) and developing talent.
- Strong command of paid acquisition, content marketing, SEO, and marketing analytics.
- Hands-on experience with marketing automation and CRM platforms (e.g. HubSpot, Salesforce, Marketo).
- Excellent written and verbal communication. Able to craft compelling messaging for technical and non-technical audiences.
- Comfort operating in a fast-paced, scale-up environment with limited legacy process.
Preferred
- Experience in logistics, supply chain, transport, or B2B SaaS serving operational industries.
- Familiarity with the European logistics market — particularly the UK, Benelux, France, or DACH.
- Experience marketing AI or automation products.
- Background working alongside or within a commercial/sales-led organisation.
- Multi-market or multi-language campaign experience.
What We Offer
- A high-impact management role at a company in rapid growth, backed by Sofina and Balderton Capital.
- Significant autonomy to shape the marketing function and strategy.
- A collaborative, transparent culture that values ownership and curiosity.
- Hybrid working from our London office at the WeWork Aviation House, Holborn.
- Competitive compensation package.
- The opportunity to define how an emerging category leader goes to market across Europe.
Regional Marketing Director employer: Qargo TMS
Contact Detail:
Qargo TMS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Marketing Director
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing achievements and projects. This is your chance to showcase your creativity and strategic thinking, making you stand out from the crowd when applying through our website.
✨Tip Number 3
Prepare for interviews like it’s game day! Research the company, understand their products, and come armed with questions that show you’re genuinely interested. Practice your pitch so you can confidently explain how your experience aligns with their needs.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way in leaving a positive impression. It shows your enthusiasm for the role and keeps you top of mind as they make their decision.
We think you need these skills to ace Regional Marketing Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Regional Marketing Director role. Highlight your experience in B2B marketing, especially in demand generation and team management. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about Qargo and how you can contribute to our growth. Be specific about your achievements and how they relate to the responsibilities outlined in the job description.
Showcase Your Results: When detailing your past roles, focus on the results you've achieved. Use metrics to demonstrate your impact on pipeline growth and revenue. We love numbers that tell a story about your success in previous positions!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Qargo TMS
✨Know Your Stuff
Before the interview, dive deep into Qargo's platform and its features. Understand how their AI automation and transport management solutions work. This will not only help you answer questions confidently but also show your genuine interest in the company and its products.
✨Showcase Your Strategy Skills
Prepare to discuss your previous experiences in building and executing marketing strategies. Be ready to share specific examples of how you've driven demand generation and managed multi-channel campaigns. Highlight any measurable outcomes to demonstrate your impact.
✨Be a Team Player
Since this role involves managing a team and collaborating with various departments, be prepared to talk about your leadership style. Share examples of how you've coached and developed talent in your previous roles, and how you foster collaboration across teams.
✨Understand the Market
Familiarise yourself with the logistics and transport industry, especially in the European context. Be ready to discuss market trends and how they might influence Qargo's marketing strategy. Showing that you can localise messaging for different markets will set you apart.