Senior Marketing Manager UKEMEA

Founded in the Queensland outback in 1920, Qantas has grown to be Australia’s largest regional, domestic, and international airline. The Qantas Group’s main business is the transportation of customers and freight using two complementary airline brands — Qantas and Jetstar — operating regional, domestic, and international services.

Take ownership of Qantas' marketing across the UK, Europe and Africa, and help shape the story of one of aviation's most exciting chapters with the launch of Project Sunrise, non‑stop flights from Sydney to London and New York. Enjoy discounted Qantas flights from day one, for you and your family, plus discounted flights across the globe with over 150 partner airlines. This is a 24‑month fixed term contract based in our Hammersmith office.

Spirit is everything at Qantas, and we want you to bring yours to ours. As one of the world's leading airlines and among Australia's most iconic brands, our reputation is built on a long history of safety, reliability, and service, and on the people who make it happen every day. You’ll be joining a global team of over 26,000 people where creativity, diversity, and innovation are encouraged. Bring your spirit to ours and help your future career take flight.

About The Role

The Senior Marketing Manager is responsible for shaping and driving Qantas' regional marketing. This is a cross‑functional, hands‑on role where you'll work closely with stakeholder groups internally and externally to drive a consistent approach to how we market Qantas across the region.

What You’ll Do

• Design and execute B2C and B2B marketing plans for the region, navigating and collaborating with complex stakeholders sets to achieve business wide alignment.
• Lead end‑to‑end delivery of integrated campaigns across paid, owned, and earned channels, with accountability for creative direction, media planning, and overall campaign performance.
• Build and manage strategic partnerships with tourism bodies, airports, and airline partners, identifying opportunities to extend Qantas' reach and brand presence across the region.
• Brief, manage, and evaluate both creative and media partners (internal and external agencies), ensuring output is on brand, on brief, and on budget.
• Own the marketing budget, including investment allocation, tracking spends and reporting on financial performance.
• Set the measurement framework for regional marketing activity, using performance data and commercial insight to drive continuous improvement and strong ROI.
• Work across regional, commercial, and head office teams to align marketing activity with broader business priorities, influencing strategy and ensuring a consistent approach to market.
• Define the customer engagement and events strategy for the region, overseeing end‑to‑end execution and ensuring activity reflects the Qantas brand.

What You’ll Bring

• At least six years’ experience in marketing, commercial strategy, or go‑to‑market leadership within a matrixed organisation.
• Proven ability to drive large‑scale marketing plans that deliver both brand uplift and significant revenue contribution.
• Skilled at managing multiple complex projects with competing priorities.
• Excellent negotiation, communication, and stakeholder management skills.
• Strong financial stewardship skills, including budget ownership.
• Fluency in paid and owned media strategies, planning, and execution.
• Strong analytical skills for data interpretation, KPI tracking, and performance optimisation.
• Ability to work independently and collaboratively across teams, including remote teams across different time zones.
• Tertiary qualifications in Marketing, Communications, or a related discipline.
• Aviation and travel industry experience highly regarded; French or Italian language skills advantageous.

Benefits

Enjoy heavily discounted air travel from the UK to Australia, within Australia and across the globe for you and your family or friends, as well as exclusive deals on accommodation and holidays. We’ll support your wellbeing with an interactive wellbeing app to manage your mental health, nutrition, and overall health, and you’ll be eligible for private medical insurance and a health cash plan. Supporting skill development with on‑the‑job training, coaching, and a strong learning and development programme including an online learning hub and Academy Q.

Qantas provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, colour, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Applications close: 24th June 2026