At a Glance
- Tasks: Lead Qantas' marketing across UK, Europe, and Africa, shaping exciting aviation stories.
- Company: Join Qantas, Australia's iconic airline with a rich history and global presence.
- Benefits: Enjoy discounted flights for you and your family, plus private medical insurance and wellness support.
- Other info: Dynamic role with opportunities for career growth and development.
- Why this job: Be part of a creative team driving impactful marketing campaigns in the aviation industry.
- Qualifications: Six years of marketing experience and strong stakeholder management skills required.
The predicted salary is between 50000 - 65000 £ per year.
Company Description: Founded in the Queensland outback in 1920, Qantas has grown to be Australia’s largest regional, domestic, and international airline. Qantas has a range of subsidiary businesses that support the overall operations of the Group. The Qantas Group’s main business is the transportation of customers and freight using two complementary airline brands — Qantas and Jetstar — operating regional, domestic, and international services.
About the role: The Senior Marketing Manager is responsible for shaping and driving Qantas' regional marketing. This is a cross-functional, hands-on role where you’ll work closely with stakeholder groups internally and externally to drive a consistent approach to how we market Qantas across the region.
What you’ll do:
- Design and execute B2C and B2B marketing plans for the region, navigating and collaborating with complex stakeholder sets to achieve business wide alignment.
- Lead end-to-end delivery of integrated campaigns across paid, owned, and earned channels, with accountability for creative direction, media planning, and overall campaign performance.
- Build and manage strategic partnerships with tourism bodies, airports, and airline partners, identifying opportunities to extend Qantas' reach and brand presence across the region.
- Brief, manage, and evaluate both creative and media partners (internal and external agencies), ensuring output is on brand, on brief, and on budget.
- Own the marketing budget, including investment allocation, tracking spends and reporting on financial performance.
- Set the measurement framework for regional marketing activity, using performance data and commercial insight to drive continuous improvement and strong ROI.
- Work across regional, commercial, and head office teams to align marketing activity with broader business priorities, influencing strategy and ensuring a consistent approach to market.
- Define the customer engagement and events strategy for the region, overseeing end-to-end execution and ensuring activity reflects the Qantas brand.
What you’ll bring:
- At least six years' experience in marketing, commercial strategy, or go-to-market leadership within a matrixed organisation.
- Proven ability to drive large-scale marketing plans that deliver both brand uplift and significant revenue contribution.
- Skilled at managing multiple complex projects with competing priorities.
- Excellent negotiation, communication, and stakeholder management skills.
- Strong financial stewardship skills, including budget ownership.
- Fluency in paid and owned media strategies, planning, and execution.
- Strong analytical skills for data interpretation, KPI tracking, and performance optimisation.
- Ability to work independently and collaboratively across teams, including remote teams across different time zones.
- Tertiary qualifications in Marketing, Communications, or a related discipline.
- Aviation and travel industry experience highly regarded; French or Italian language skills advantageous.
Why Qantas? You’ll join a team where creativity and passion are encouraged. Our people come together to allow us to dream big and deliver successfully. Qantas offers great benefits that extend well beyond travel. Love to travel? Enjoy heavily discounted air travel from the UK to Australia, within Australia and across the globe for you and your family or friends, as well as exclusive deals on accommodation and holidays. We’ll support your wellbeing: Whether it’s learning to better support your own and others’ mental health or creating your very own tailored nutrition plan, our interactive wellbeing app will support you to manage your wellbeing. You’ll be eligible for private medical insurance and a health cash plan. Want to develop your skills? We’ve got you covered. You’ll be supported from day 1 with on-the-job training and coaching and we’ve got great learning and development opportunities available including our online learning hub, Academy Q. While you may start in this role, we’ve got a track record of supporting our people to take their career in any number of different directions.
Qantas provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, colour, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
If you’re ready to step into a culture that will challenge and excite you, submit an application and let’s explore how we go places together. Please note, we will only consider applicants that currently have full work rights for the United Kingdom.
Senior Marketing Manager UKEMEA in London employer: Qantas Group
At Qantas, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters creativity and innovation. As a Senior Marketing Manager based in our Hammersmith office, you'll enjoy unique benefits such as heavily discounted flights for you and your family, comprehensive wellbeing support, and extensive learning opportunities to advance your career. Join a global team where your contributions will help shape the future of aviation and make a meaningful impact across the UK, Europe, and Africa.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager UKEMEA in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Qantas Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Qantas Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Qantas Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Qantas Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Manager UKEMEA in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Qantas Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Qantas Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Qantas Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Qantas Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Qantas Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Qantas Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
