Marketing Director, EMEA

We are seeking a highly motivated and experienced Marketing Director for EMEA to lead our brand and revenue generation efforts across Europe, the Middle East and Asia. Reporting directly to the Redzone GM of EMEA while working closely with the SVP of Marketing for Redzone and in partnership with Sales, this critical role will be responsible for developing and executing a comprehensive marketing strategy focused on field marketing, ABM and digital initiatives to drive significant pipeline and revenue growth in the EMEA segment.

The ideal candidate will be a strategic thinker with a hands-on approach capable of building strong relationships with sales teams and delivering measurable results in a fast-paced high-growth environment. We are prioritising candidates located in the UK with German or French-speaking skills or candidates in Germany with English communication skills.

• Field Marketing & Events: Plan, organise and execute all EMEA trade shows, industry events and Redzone-hosted customer events. Manage event logistics, budget, vendor relationships, partners, sponsorships and lead capture processes to maximise ROI. Collaborate closely with the EMEA sales team to align event strategies with regional sales objectives. Work closely with the Redzone partners team to organise and execute partners marketing related activities.
• Account-Based Marketing (ABM): Develop and implement targeted ABM strategies and campaigns to engage key accounts and drive pipeline generation in partnership with the EMEA sales team. Work with sales to identify high-value target accounts and create personalised marketing programmes.
• Digital Marketing: Oversee and optimise pay-per-click (PPC) advertising campaigns across various digital channels to generate qualified leads and increase brand awareness in EMEA. Monitor and analyse digital marketing performance providing regular reports and actionable insights.
• Content & Localization: Work with the EMEA team, EMEA partners and relevant analysts to create local EMEA case studies, customer videos and whitepapers that are relevant to EMEA core markets including the UK, Germany, France and the Middle East. Manage the localisation of global marketing content including website copy, collateral, case studies and campaign assets to ensure cultural relevance and effectiveness for the EMEA market. Work with internal and external translation and localisation partners.
• Strategy & Leadership: Develop and execute a comprehensive annual marketing plan for the EMEA region aligned with global marketing objectives and regional sales targets. Manage the EMEA marketing budget effectively ensuring optimal allocation of resources. Analyse market trends, competitive landscape and customer insights to identify new marketing opportunities. Collaborate cross-functionally with global marketing teams, product marketing, sales and executive leadership. Provide regular reporting on marketing performance, key campaigns, ROI and pipeline contribution for the EMEA region. Oversee one direct report and work towards building out a larger team.

• Bachelor's degree in Marketing, Business or a related field; Master's degree preferred.
• 10 years of progressive marketing experience with a significant portion focused on the EMEA market and B2B software / SaaS.
• Experience managing and developing teams.
• Proven track record of success in field marketing, ABM and digital marketing (PPC).
• Strong experience in planning and executing trade shows and customer events.
• Demonstrated ability to localise content for different regional markets.
• Deep understanding of the EMEA business landscape and cultural nuances.
• Excellent communication, interpersonal and presentation skills.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Ability to work effectively in a fast-paced, high-growth and collaborative environment.
• Experience in the manufacturing sector or with connected worker solutions is a plus.
• Fluency in English required; additional European languages are highly desirable. Fluency in German or French is strongly preferred.
• Ability to travel frequently across the EMEA region (on average about 25% or more).

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, colour, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran and basis of disability or any other federal, state or local protected class.