At a Glance
- Tasks: Lead trade marketing campaigns and drive brand visibility across global retail.
- Company: Join Q+A, a rapidly growing player in the cosmetics industry.
- Benefits: Competitive salary, dynamic work environment, and opportunities for career growth.
- Other info: Collaborative culture with a focus on innovation and impactful campaigns.
- Why this job: Shape brand presence and engage with key retailers in the beauty sector.
- Qualifications: Experience in trade marketing, project management, and a passion for beauty trends.
The predicted salary is between 50000 - 65000 £ per year.
Join Q+A as we experience an exciting period of rapid growth as we gain widespread market recognition and evolve into a mid-tier player in the global cosmetics industry. This success is driven by a focus on expanding into new geographies and giving close attention to our retail accounts.
At Q+A, we know that an experienced Trade Marketing Manager is the critical link between our sales and brand teams. This role ensures the brand captivates the market and our trade partners worldwide through best-in-class point-of-sale materials, razor-sharp retailer support, and commercially driven campaigns.
Your Role: Reporting to the Marketing Manager, you’ll lead the trade marketing strategy, acting as the pivotal bridge between our sales and marketing functions across the UK and global markets.
Your Responsibilities:
- Lead the planning and execution of trade marketing campaigns to support the sales team, driving visibility, growth, and customer engagement across all channels.
- Develop and own the annual trade marketing plan, tailoring activity by channel, retailer, and market to maximise performance.
- Collaborate closely with the Marketing Manager to align the B2B and B2C marketing calendars for seamless campaign activation.
- Work with the creative team to efficiently fulfil retailer and distributor marketing requests, maintaining strong attention to detail and coherence with our brand image and values.
- Deliver impactful brand and NPD activations for retailers, including high-quality training materials, bespoke assets, and in-store or digital content.
- Coordinate and execute trade events, including industry trade shows and retailer activations that elevate brand presence.
- Create clear and actionable trade marketing briefs for the creative team, translating commercial objectives into effective campaign outputs.
- Act as a brand ambassador during key customer meetings alongside the sales team, supporting relationship building and business growth.
- Deliver product education and training for key retailers and distributors, in-person and virtually.
Your Toolbox:
- Trade marketing experience: Proven experience within trade marketing, ideally within beauty, FMCG, or a related consumer goods sector.
- Project management: Exceptional organisational skills with the ability to manage multiple activations, deadlines, and stakeholders simultaneously.
- Commercial mindset: Experience managing trade budgets, tracking ROI, and reporting on campaign performance.
- Communication: Clear and confident communicator, able to collaborate across sales, marketing, and creative teams, as well as with external partners.
- Briefing skills: Ability to translate commercial objectives into clear, concise, and actionable briefs for the creative team.
- Industry knowledge: A genuine interest in beauty and retail trends, with the instinct to spot opportunities and share insights across the business.
Deliverables:
- Effective management and allocation of trade marketing budgets in liaison with the sales team, ensuring return on investment.
- Strong end-to-end project management of all in-store and digital trade requests, maintaining alignment across key stakeholders.
- Delivery of best-in-class trade activations on time and in line with brand standards.
- Clear reporting and evaluation of campaign performance to inform future investment.
If you’re ready to shape how our brands show up across global retail and beyond, we invite you to apply for the Trade Marketing Manager position at Q+A.
Trade Marketing Manager in Norwich employer: QA
At Q+A, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration. As a Trade Marketing Manager, you will have the opportunity to lead innovative campaigns in the rapidly growing cosmetics industry, with ample room for professional growth and development. Our commitment to employee well-being is reflected in our supportive environment, competitive benefits, and the chance to make a meaningful impact on our global brand presence.
StudySmarter Expert Advice🤫
We think this is how you could land Trade Marketing Manager in Norwich
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for QA and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like QA are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with QA on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at QA. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Trade Marketing Manager in Norwich
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit QA. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of QA:Show us that you’ve done your homework! In your application, briefly mention what you admire about QA’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at QA
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at QA will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At QA, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
